Consumption assistance is an important way to promote the quality, efficiency and sustainable development of characteristic industries in poverty alleviation areas, and an important measure to consolidate and expand the achievements of poverty alleviation, comprehensively promote rural revitalization, and gradually achieve common prosperity. Under the guidance of the Shenzhen Rural Revitalization and Cooperation and Exchange Bureau, Qian Dama Group has continuously strengthened the promotion of agricultural products in Shenzhen's counterpart assistance areas.
Especially since the beginning of this year, Aunt Qian has organized a number of special promotion activities of "Zhenxing Rural Good Things", through a series of forms such as centralized exhibitions, store promotions, brand promotions, etc., to effectively promote special agricultural products from all over the country to citizens and friends, actively create a strong atmosphere of consumption assistance, and do invigorating consumption assistance articles to help rural revitalization. For example, on August 3, Aunt Qian organized an exhibition and promotion activity of Guizhou grain eggs in Shenzhen.
It is observed that the on-site promotion of the event took various forms, including discount exhibitions, community promotions, and store publicity atmosphere creation, which attracted many citizens to stop and understand and buy.
As a counterpart assistance area in Shenzhen, Guizhou has always been the focus of Aunt Qian's implementation of consumption assistance and market docking. In recent years, through the joint construction of the base, the planting guidance of farmers, the customization of special agricultural products, order agriculture and other ways to implement the base direct procurement plan, has successively launched Longli cucumber, Qianbei hemp sheep and other classic products of Guangdong-Guizhou east-west cooperation, since the shelves have been welcomed by consumers.
Guizhou grain eggs have crossed the mountains and seas and entered the Bay Area, which has become Aunt Qian's "star item" and a strong witness to Aunt Qian's implementation of the rural revitalization strategy. Previously, Guizhou grain eggs were limited by small production scale, high transportation costs, insufficient market supply and other problems, and failed to gain the favor of consumers. To this end, Qian Dama has launched an innovative model of consumption assistance, built a system, fed back the demand of the market side to the production side, and forced the production end to improve quality while using the market to guide production, forming a stable production and marketing docking relationship, realizing the development of "small eggs leading the big industry", and also becoming a typical demonstration of the high-quality development of the production side guided by big data at the market end.
Under this stable production and marketing docking relationship, farmers "only manage and do not worry about selling", and enterprises "only manage and do not worry about products". According to statistics, in Tongren City, Guizhou Province alone, the number of grain eggs purchased by Qian Dama every year has reached 150 million, and more than 3,000 Qian Dama stores have entered the national market, forming a sustainable development model of "product-driven industry and industry-driven assistance". The brand power of agricultural products has been enhanced, which has improved the competitiveness of the entire industry, further driven the local people to take the road of prosperity, and vigorously promoted the revitalization of the industry.
In the future, Aunt Qian will continue to open up the link between demand and supply, take consumption assistance as an important measure to promote rural revitalization, help improve the marketization, scale, standardization and branding of agricultural products, and create a benign production and marketing cycle. Relying on the advantages of scale and market-oriented, Qian Dama continues to explore new models for the brand development of China's agricultural products, help the industry achieve high-quality development, and contribute to the comprehensive revitalization of the countryside.