Diesels probably remember Xiaochai's article not long ago - the principal of 300,000 has rolled to 45.53 million in three and a half years, no wonder the end of the Internet is a lending ......
The article is written about a post-95 brother who has only studied vocational high school, and borrowed 200,000 yuan from an online loan platform, plus 100,000 yuan earned by himself and his friends from hard work, a total of 300,000 start-up capital to start an online loan business
For more than three years, they have made a result that made Masayoshi Son and Warren Buffett kneel down and call big brother! That is, they took the principal of more than 30 yuan and lent a total of 2,539 times to 774 people, and the money in their hands became 45.53 million
Pinching your fingers, it can be said that it has increased more than 100 times, and this kind of income once again proves why our Internet companies with heads and faces finally go to lend!
When Xiao Chai wrote this draft, he thought that this post-95 brother was ruthless enough, but he never expected that there would be an even more ruthless one recently, and coincidentally, he was also a post-95 generation
So how ruthless is it? The thing is probably like this, there are two post-95s who don't want to work part-time, and they want to do some work for money, but after thinking about it, they finally chose to engage in online loans
In just a few years, the two have lent as much as more than 1,500 yuan, and the reason for this is that after all, the little brother who changed from 300,000 to 45.53 million the year before last had a principal of only 300,000, and the annualized interest rate was up to 700%, and the annualized interest rate of these two post-95 brothers reached an astonishing 1000%-2130%.
Sure enough, it is to support the bold, starve the cowardly, and how bold and prolific people are! When Xiao Chai saw this, a sentence instantly popped up in his mind, and a constant repetition flashed - how dare they!
Of course, after sighing, let's see how they managed to get an annual interest rate of 2130%, which made those Internet bigwigs envious!
These two post-95s first set foot in the online loan business in 2019! They avoided direct competition with Alipay, and also avoided the target groups of Du Xiaoman and 360, and what they did was to sink!
After all, compared with the first- and second-tier cities with a stable market structure, the county and town markets are promising. You see, the rise of a certain duoduo, as well as the rapid growth of Zhao Yiming and Mixue Bingcheng, all confirm this, naturally, if online loans sink, it is naturally "unlimited money".
After all, in the county and town market, users whose credit is rotten on the regular online loan platform, can it be said that they can catch a lot of them, right?
But then again, if the business sinks, how do you get customers? We have also seen that those Internet companies with heads and faces lend money to get customers, and they also stuff their faces into their crotches and do it, and some engage in moral kidnapping, such as taking out loans to give their daughters a decent birthday
There are also those who open online loans to life-saving benefactors in order to repay their gratitude, as well as consumers of women and patients with special diseases......
Obviously, these two post-95 brothers understand this very well, and if they want to do this business, they must also have a unique way to acquire customers, after all, they can't be the same as licensed institutions, so blatantly issuing promotional advertisements.
In addition to the regular text messages for buying user information, they publish soft advertisements on various vertical and localized post bars to accurately obtain users who are in urgent need of funds
So how to get customers, and how to let users quickly apply for online loans? Obviously, it is difficult to scale out offline lending one by one, not to mention the two little brothers
Therefore, they keep up with the pace of the times, save costs and improve efficiency through the digitalization of the whole process, that is, purchase and customize online loan apps with functions such as lending and signing online agreements through online channels
Xiao Chai, who was refreshed with three views, went to a certain degree to search for keywords, good guys, customized development of online loan APP, and went crazy to buy bidding ranking ads, this is really any money to make! No wonder these two post-95 generations can be so feng shui, and the whole link is a famous and decent family!
Everything is ready, only the east wind is owed! The two of them scraped together a small amount of free money and began to lend, which is the same as the post-95 strategy in the previous case, these two post-95s also adopted a "small amount, short cycle" strategy, that is, small risks at the same time, providing unlimited space for high interest rates
That is to say, 100,000 yuan, they can give it to dozens of people, and they can receive the payment in about a week, and then this snowball game can be rolled quickly
It didn't take long for their account balances to begin to swell rapidly, tenfold, dozens, or even hundredfold
In order to make the money in their hands have fast enough liquidity, as well as to distract the attention of the regulatory authorities and prevent them from being cleared by the app store, they have purchased more than a dozen online loan apps and operated them at the same time.
After the basic business model was built, everything entered the normal operation track, and one of them was responsible for purchasing customer information and operating more than a dozen lending apps; The other person is responsible for lending money to customers and collecting money
So let's take a look at how their high interest rates are realized? A user who borrowed an online loan through these two post-95s said that one day, he received a text message on his mobile phone with the content of fast disbursement, no need to wait, and a link to the loan
Because he was in a hurry to use the money and couldn't borrow money through formal channels, he clicked on the link with the mentality of giving it a try, then downloaded the loan APP, filled in his own information, and then the APP jumped out, "The loan amount is 5,000 yuan, and the cycle is 7 days".
Subsequently, I applied for a loan, and it didn't take long for the SMS prompt to arrive! Looking at it, I said that I had 5,000 yuan, but I only received 3,500 yuan. Seeing this, friends who often take out online loans know that this is a typical head cut interest!
But this cut, just 35%, it's really enough! When this user saw this, he only thought about revoking the loan, but it was useless, the customer service could not be contacted, and he could not cancel it
The problem is, this borrowing cycle is only one week! What if you don't have money after a week? Sure enough, when it came to the repayment day, the cash-strapped user couldn't afford to repay the loan, and then he was told that he could borrow a few more
Just back and forth, this user fell in, deeper and deeper!
Next, the user's nightmare began, two post-95s, responsible for debt collection, just change the trick of soft violence to collect, and inform the user that if you don't pay back, you have to pay 10% of the liquidated damages every day!
"Once you fall into the abyss of usury, it's hard to figure it out......" He can only sigh like this!
According to the media's calculations based on the case, the annual interest rate of these two post-95 loans is as low as 1000% and as high as 2130%.
And such a high interest rate, in just a few years, has made the accounts of these two post-95s generations from more than ten or two hundred thousand to tens of millions. And because of this, they live a life of extreme luxury.
However, after this life lasted for a while, in March this year, the police went to Yunnan and Sichuan respectively to arrest the two
The case was quickly transferred to the procuratorate, and the prosecutor in charge immediately comprehensively sorted out the mobile communication equipment, electronic accounts and WeChat chat records used by the two, and fixed more witness testimony and related evidence materials.
The prosecutor obtained the bank's detailed transaction records, cross-compared the lending accounts, and dug deep into the potential persons involved in the case; With the help of judicial audits, the accounts and capital flows stored on the suspect's WeChat are compared, and checked one by one, and then the details of the case are confirmed through repeated interrogation of the criminal suspect, and the evidence is consolidated. In the end, it was determined that the funds lent by Yang and He amounted to more than 1,500 yuan.
After reading this case, it is not difficult for us to find that these two post-95s and the post-95s in Xiao Chai's previous article have basically the same lending routine.
Their target customers target users who are excluded by formal online lending platforms, and go deep into the county and town markets, and those users who lack money in the county and town markets may have their own capital needs of about a few thousand.
Such users, firstly, are not sensitive to interest, and secondly, coupled with the nature of short-term borrowing, it is difficult for them to calm down and settle this confused account. What's more, when they really need money, and there is no way to get it, this kind of illegal online loan is a lifesaver for them.
In order to reduce the risk of bad debts, their loan amount is generally only a few thousand yuan, and at most no more than 10,000 yuan. At the same time, in order to reduce the risk of bad debts and create room for high interest rates, they continue to shorten the lending cycle.
For example, formal online loan platforms can be used for three months, six months, nine months, one year, or even three to five years.
And this kind of illegal online loans that sink into the county and town markets are subdivided into weekly repayments and even daily repayments. For example, if you lend 10,000 yuan, you will first have an interest of more than 30%, and the user will get less than 7,000 yuan, and if the repayment period is 50 days, the user needs to pay 200 yuan of principal and 80 yuan of interest every day.
In the end, the user has to repay a total of 14,000 yuan, that is, the 10,000 yuan is released once (in fact, 7,000), and the lender can earn 7,000.
What if we calculated the loan cycle as a week? The annualized interest rate can reach an astonishing 2,000 percent! In addition to releasing 7,000 yuan and making a net profit of more than 10,000 yuan, these 7,000 yuan can be put at least three or four times a month, that is, a big profit of 30,000 or 40,000 yuan.
The principal of 7,000 will be turned to 30,000 or 40,000 a month later, and 30,000 or 40,000 will be split into five or six seven thousand, and after another month, 7,000 will become 100,000 is not a dream.
From this point of view, it is not difficult for us to understand why our Internet giants, who keep talking about technological innovation, have gone to lend, even if the annual interest is only more than 20 percent, but their large lending scale, it is only a matter of fingers to make billions or tens of billions of net profits a year.
It is worth noting that now the business of online loans can be said to cover all our lives, and in mature and developed places, there are Alipay, Jingdong, Baidu, 360, and even those who sell mobile phones, changing their ways to make the living arrangements of users in this market clear.
For example, beauty loans for plastic surgery, installment loans for luxury goods for mobile phones, education loans for education and training, and even falling in love, as well as bride price loans......
From another point of view, the crazy harvesting of formal online lending platforms is also one of the factors that make this kind of illegal online lending sink rapidly, penetrate wildly in the county and town market, and gradually grow.
That is, when your credit rots on these regular platforms and goes to a desperate situation, these crazy post-95s are in the sinking market, raising their hands to pick you up.
They have joined forces to form a huge online loan network, squeezing out the current and still frantically overdrawing the future of young people.
In their eyes, every living person is a string of attractive profits, as long as you still have a breath, they will try their best to let you fill their wallets, as for whether they are trapped or trapped, they don't care.
As some netizens said, their purpose is to trap young people in online loans, and only in this way can young people become their perpetual ATMs and create a lot of profits for themSo they preach consumerism and invest in themselves......
And this, when is it a head?
Shigowski ©️
Author|Xiao Chai No. 3
Edited by Tan Song