Recently, the Qingdao Municipal Human Resources and Social Security Bureau issued the "Notice on Announcing the List of Entrepreneurial Characteristic Blocks in Qingdao in 2024 (the First Batch)", and Wanggezhuang Folk Culture Street was rated as another municipal-level entrepreneurial characteristic block in Zhuhai Street after the "Archway Ancient Street".
Since 2023, the street has conducted a comprehensive investigation on the characteristic layout, history and culture, and traces of important cultural events of Wanggezhuang Commune Folk Street, turning the back streets and alleys that have been idle for many years into a street of commercial traditional culture, striving to restore the prosperity of "Wanggezhuang Street" in its original form, and becoming a new location for "Internet celebrity check-in" in the West Coast New Area.
Historic districts are comparable to the historical evidence of a city, which not only carries the history and culture of the city, but also the soul of the city. Zhuhai streets and related development enterprises traveled all over the surrounding villages to retrieve "old objects", record "old folk customs", awaken the long-accumulated local memories, and restore historical scenes such as "commune guest house" and "supply and marketing cooperatives store" on this basis. Through the introduction of online live broadcasting, e-commerce and other trendy formats for promotion, while retaining the retro market atmosphere of the old neighborhood, it integrates more modern elements to stimulate its vitality.
Zhuhai Street combines the characteristics and development needs of the old city, integrates innovative ideas into daily life, and further helps settled merchants to achieve "one-stop" services such as shop leasing, license processing, employee recruitment, policy training, entrepreneurship support, and tracking services through the establishment of an employment and entrepreneurship service team. During the holidays, various forms of activities such as temple fairs, sugar ball clubs, offline job fairs, and employment and entrepreneurship training classes are carried out to attract more people to Wanggezhuang Folk Culture Street, pursue childhood memories, and taste exquisite snacks overflowing with fragrance. At the same time, on the basis of the original operation of more than 30 shops, the street has introduced characteristic business projects, developed the antique culture market, driven a number of catering, leisure, cultural and creative display and other brands to settle in, created a rich block business management system, expanded a number of employment and entrepreneurship positions, and provided new ideas for the realization of urban renewal and high-quality economic development.
In the next step, Zhuhai Street will focus on the implementation of entrepreneurship demonstration and guidance, fully mobilize the forces of all walks of life, further optimize the entrepreneurial environment, improve the level of entrepreneurial services, and form a strong social atmosphere in which the street promotes entrepreneurship, the society supports entrepreneurship, and workers participate in entrepreneurship.
◆Source: AI Zhuhai; The copyright of the picture and text belongs to the original author!