On August 8, 2024, the author once again came to the Shenzhen BYD Hexagon Building to witness the launch of the 2025 seal and seal 07DM-i of BYD Ocean Network.
This time, the "Double Leopard" model has completed two new technology upgrades, the e-platform 3.0 Evo and the fifth-generation DM, of which the 2025 Seal is priced at 175,800 yuan to 239,800 yuan. The Seal 07DM-i is priced at CNY 139,800 to CNY 195,800.
Communicating with peers, everyone agreed, "Everyone knows that BYD wants to do this, but there is no way to take BYD, BYD has gone crazy." We will make just three points.
Super high cost performance brought by scale advantage
The first point is the ultra-high cost performance brought by the scale advantage. The seal 07DM-i will hit the price of medium and large sedans to 130,000 yuan, and the spearhead directly pierces the "bottom line" of the price of joint venture fuel.
Wei Jianjun, chairman of Great Wall Motors, once said: If Great Wall Motors can't make money, almost no one's cars in China can make money. Let's not raise the bar and speak with the facts.
Automobiles is a large-scale industry, and the larger the sales, the lower the cost will be apportioned, and the price reduction can drive up sales.
From January to July 2024, BYD's cumulative passenger car sales are close to 1.948 million units, which has surpassed the sales of 1.8634 million units in 2022. BYD's monthly sales can beat the annual sales of many car companies.
According to the financial report, BYD achieved a net profit of 4.569 billion in the first quarter, a year-on-year increase of 10.62% - profits have not been affected by the price war and declined, the more the price is reduced, the more it sells, and the more it earns.
In the release of the 2024 Fortune Global 500 list, BYD ranked 143rd with a revenue of 85.082 billion US dollars, a lot higher than last year's 212.
In the past, you could call "Di Zi" with a giggle, but now please call it "Di Wang"!
BYD relies on the advantages of scale, and the advantages of the whole industry chain highly self-developed and vertically integrated system, bringing cost control advantages, and the price of the seal 07 DM-i will be listed to 130,000 yuan.
Leading technology under huge investment
The second point is the technological leadership under the huge investment. In 2023, BYD will sell 3.02 million vehicles annually, pushing its revenue to 600 billion yuan, and after more revenue, BYD's R&D investment will also increase to 39.9 billion. At present, BYD is the automobile company with the largest number of R&D personnel in the world.
BYD currently has 10 major technology groups, and the total number of engineers has exceeded 100,000.
With 25,000 engineers, the electrification team is BYD's largest R&D team, led by Lian Yubo.
The semiconductor team has 5,000 engineers led by Chen Gang.
The intelligent group has 15,000 engineers, led by Yang Dongsheng.
There are 2,000 engineers in the rail transit group, and Ren Lin is in charge.
There are 10,000 engineers in the automotive integration group, and Luo Zhongliang is in charge.
There are 3,000 engineers in the New Materials and Basic Science Celestial Group, which is headed by Gong Qing.
The powertrain team has 7,000 engineers and is headed by Yao Wei.
There are 11,000 engineers in the electronics R&D group, and Jiang Xiangrong is in charge.
There are 10,000 engineers in the battery group, and Liu Siyuan is in charge.
The commercial vehicle team has 3,000 engineers and is headed by Peng Wang.
At the event site, BYD made every highlight of the seal model into a display table, equipped with professional engineers, if you have any questions, you can consult and communicate, and participate in BYD's activities, which is not only a business trip, but also a self-learning and charging. The media that came to participate in BYD's activities were basically people with unique insights in their respective professional fields, and everyone resonated at the same frequency and came together.
Take a look at the black technology on the 2025 seal: the first LiDAR model of the BYD brand; e-Platform 3.0 Evo's first sedan; Six evolutions of platform, control, intelligence, aesthetics, comfort and safety; Equipped with 13 world-first hard-core technologies; 800V high-voltage platform in the whole area; The world's mass production of the highest speed motor is 23,000 rpm, and the top speed is 240 km/h; Standard 1200V SiC silicon carbide electronic control; "Eye of the Gods" high-end intelligent driving system - DiPilot 300, Yunlin-C intelligent damping body control system; DiLink 100, up to 13 airbags in the same class; a new marine aesthetic; Zero-100 acceleration 3.8S, more than 35 core configurations, all standard configurations......
The more I learned, the more I felt that BYD was invincible. It runs farther than the models of the same level, has a higher configuration than the models of the same level, and is more intelligent than the models of the same level...... All-round crushing.
The momentum under the fortunes of the country is unstoppable
The third and most important point is that our fortune is the fortune of the country.
In 2024, everyone has seen the collapse of China's real estate, who can replace real estate, and is there any other choice besides new energy vehicles?
What can replace the real estate industry must be self-developed, competitive global products, which can provide a large number of jobs, generate huge economic benefits, and provide sufficient tax revenue.
On the one hand, the upstream and downstream of automobile companies are extremely large. The car is a large consumer item, second only to the purchase of a house in daily consumption, a car has tens of thousands of spare parts, and the upstream and downstream of the industry is extremely huge. The automotive industry has played a major role in the world's third- and fourth-largest economies in Japan and Germany. Taking Japan as an example, the top five manufacturing companies in the world's top 500 in Japan are Toyota, Honda, Hitachi, Sony and Panasonic. Among them, automobile companies occupy the absolute lead, and three of the top five in terms of revenue are automobile companies. The only Japanese manufacturing company with revenues of more than $200 billion is Toyota, and only one Japan manufacturing company with revenues of $100 billion to $200 billion is Honda, and the others are less than $100 billion.
If China wants to get rid of its dependence on real estate, it must find new economic growth points, and the automobile industry is the best choice. Mainland new energy vehicles not only have a huge industrial scale, far exceeding the communication industry, but also have huge technical advantages, which can achieve corner overtaking.
On the other hand, new energy vehicles are not just the automotive industry, it is the energy industry, and electric energy replaces fossil energy. In an extreme case, once the war starts, the country's oil supply can be immediately stopped, individuals will switch to new energy vehicles, and fossil energy will be fully supplied to the war.
In this way, the rise of BYD is also fate, and China needs such a new energy vehicle to carry the tripod enterprise. BYD's future is broad, far beyond today's pattern.
In contrast, there is a reason for the loneliness of the Great Wall. Wei Jianjun was born in the military and naturally loves off-roading, so the Great Wall also developed a 3.0 V6 engine at a sky-high price, but unfortunately bet on the wrong technology tree. The opportunity to choose is limited, the Great Wall chose a large displacement engine, is bound to be at a disadvantage in today's new energy vehicle battlefield, this is undoubted.
summary
The Chinese pay attention to the way of heaven, and make up for the deficiency when there is more than is lost. The real market is according to Western logic: what is available, will give more; and what he does not have, and he shall take back what he has.
So we can see that the more lonely the car companies, the more difficult it is to have new products and launch conferences, and the market is eaten away step by step, and finally disappears. Any car company that is in the limelight, as long as it does not make mistakes, can keep snowballing and expand its advantages more and more, just like BYD at this time, which is unstoppable in the tuyere. In this way, the product is better than you, and the price is lower than yours. Everyone knows that BYD wants to do this, and there is no way to take BYD.
Finally, attached is a VLOG briefly recorded by the author at the event site, so you can feel how BYD held a press conference. I think the style of holding the event is the same as BYD's character: down-to-earth, effective, and material.
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