Beijing's property market, which is in a stable period, is still hot for projects that focus on improvement.
In this year's new housing transactions, the transaction of residential buildings with a construction area of 100-180 square meters accounted for more than half of the transactions, which shows that even if the property market has had ups and downs in the past year, the demand potential for improvement is still very large. In the current market, some new projects focusing on improvement have emerged in various sectors, which are warmly sought after by buyers.
Of course, the surge in demand is inextricably linked to the support of regulatory policies. Beijing has lowered the down payment ratio and mortgage interest rate twice, and the current down payment ratio for the first home purchase is as low as 20%, and the mortgage interest rate starts at 3.4%, both of which are the lowest levels in history. At the same time, Beijing's easing policy for families with many children to buy a second house based on the first set has more accurately and directly hit the pain points of improving family home ownership, and many buyers who were originally hesitant began to look for suitable houses in the market.
The reduction of the replacement threshold and the reduction of the total cost of buying a house allow buyers to do it in one step, so we put forward higher requirements for the full coverage of key elements such as the location, quality, and supporting facilities of the house, resulting in a sharp differentiation of the property market.
"Words of the Yi Family" visited the market and found that some new projects that have just entered the market are particularly hot, and there are many customers who are looking at houses and buying houses, but some old projects that continue to sell are relatively deserted. The same is true for the second-hand housing market, which seems to have more than 150,000 listings, but only 9.6% of high-quality new listings that are truly less than 10 years old. Obviously, behind the uneven hot and cold market, there are not only reasons for the supply structure, but also two changes in the demand for real estate.
The first is that we have more refined accounting, in the past, we only had a general understanding of the location and products, and we would shoot if we felt that the price was right, and now buyers will pull through new houses and second-hand houses to make a comprehensive comparison.
In particular, with the design of terraces and bay windows in more new housing projects, the expansion area has greatly increased, which has made buyers more budget-conscious, on the one hand, to compare the real house price of the actual area, and on the other hand, to compare the house design and community quality, and to select the project with a stronger quality-price ratio.
The second is that today's buyers no longer eat "cakes"! Whether it is industrial planning, subways, or schools, everyone believes that seeing is believing. Only the regional sector with strong cash ability, led by strong real estate companies, and various supporting resources have a clear completion timetable, can be trusted and sought after by everyone.
When the demand changes of buyers are fed back to the market, the competition for the champion of the property market sales is becoming more intense, in previous years, a number of hot sales will emerge in a region, but this year it is a winner-take-all, so that the "sales crown" is full of color, and the performance is very high, such as the general house sales champion in Beijing's new housing market last week - Shuaifu · Jingcai World, which is a typical work.
01
Brand real estate companies are far-sighted and create a highland of value that is super cashed
Shuaifu · Jingcai World is located in the "cultural tourism area" of the sub-center of the city, as one of the three major sectors of the key development of the sub-center, the cultural tourism zone relies on the world's largest Universal Studios Beijing, forming a 100-billion-level industrial cluster and creating an international home for life.
Renderings of the Shuaifu · Jingcai World
This year is the tenth year of the positioning of the sub-center of the city, with the injection of more than one trillion funds, the rapid realization of the construction of the sub-center, the rapid implementation of infrastructure facilities, and the new look of the urban interface, which not only has a higher regional value, but also forms a strong endorsement and promotion of the property market.
Different from other projects for sale in the sub-center, Beijing Tongzhou Real Estate Development Co., Ltd. (hereinafter referred to as Tongfangkai), the developer of Shuaifu · Jingcai World, as a state-owned enterprise in Tongzhou District, has undertaken the important task of the construction of the sub-center of the city, and is responsible for the first-level development of 12 square kilometers of land in the cultural tourism area, as well as the development and operation of a number of important cultural and tourism facilities.
The project is located on the northwest side ·of Universal Studios, with a straight-line distance of about 2.4 kilometers, which is a suitable traffic distance to avoid noise congestion caused by the flow of people and vehicles.
Shuaifu · Jingcai World location show
The vertex park and sports park planned across the road on the west side of the project, as well as the Empress Dowager Xiao River Landscape Park, the Urban Sports Center, and the Beijing Haichang Ocean Park not far from each other, are all developed by Tongfangkai, Haichang Haiyang Park is expected to open in 2027, and the rest are planned to be put into operation in 2026. At the same time, in the "Wanli" project of the Universal Resort, Beijing's largest outlet bay is ·. WellTown, as well as · Tingyun Town, which includes China's National Geographic Discovery Center, The Little Prince Theme Park, and the 20,000㎡ Mulanyu Tangsu, are all scheduled to open in the second half of 2025.
Renderings of Apex Park
At that time, living in Shuaifu · Jingcai World, walking distance to about 70,000 square meters of one-stop children's parent-child playground, football field, as well as the world's first Endeavor City urban sports center integrating sports, catering, art and entertainment, you can also enjoy customized exclusive rights and benefits for owners.
Renderings of Haichang Park
At the same time, there are many high-quality resources around the project, which add full marks to a more mature life. Including Beijing Yucai School (Tongzhou Branch), Liyuan School, Luhe Middle School, Capital Normal University Affiliated High School (Tongzhou Campus) and Yuqiao Middle School and many famous schools, at the same time, Shuaifu · Jingcai World is also planned to have educational land, covering kindergartens and junior high schools, and owners can enjoy high-quality education at hand.
In terms of medical resources, it includes six well-known tertiary medical institutions such as Dongzhimen Hospital, Friendship Hospital, and People's Hospital, as well as the Tongzhou Department of Beijing Emergency Center, which is under construction with a total area of about 35,600 square meters, to protect the healthy life of the whole family.
In addition, the project is about 350 meters away from Wansheng East Station of Metro Line 7, which can directly reach Shuangjing and Beijing West Railway Station, link the two major CBDs of Guomao and Wangjing, and the three major science cities such as Zhongguancun and Yizhuang, making the daily commute smooth and worry-free.
Shuaifu · Jingcai World is blessed with unique mellow endowments, what you see is what you see, seeing is believing, and the future development here is more worth looking forward to, with huge imagination space.
02
The only new project with a terrace in the sub-center, the surprise exceeded expectations
With the rapid development of the industry, a large number of talents have flowed into the sub-center, and the permanent population of the region has soared by 516,000 in the ten years from 2013 to 2023, driving the heating up of residential demand.
However, from the perspective of property market supply, the current sub-center is still dominated by small units that are just in demand. Of the 6,344 commercial residences supplied last year, 54% were under 100 square meters, while less than 30% were over 120 square meters, and many of them were mixed and matched in communities dominated by small apartments.
It is important to know that through the area and scale function of the house, the quality segmentation of the community will be formed, and the circle of people with similar strength and similar interests will be gathered, coupled with the customized service guarantee of the developer, the value-added performance of similar high-quality improvement projects in the second-hand market in the future will be more outstanding, usually at a premium of 15%-20% compared with the surrounding second-hand housing communities.
With a total construction area of about 36,300 square meters, Shuaifu · Jingcai World is well versed in the needs of elite families in the sub-center, tailor-made for the project to improve the pure improvement community, and bring large-scale and full-featured flat-floor products in the bustling city to only 270 high-end circles, carefully customizing comfortable three-bedroom and four-bedroom products, and the main units currently on sale are three four-bedroom products with a construction area of about 128 square meters, 142 square meters and 165 square meters.
In terms of apartment design, all units of Shuaifu · Jingcai World are south-facing and three-sided, and each household has a terrace, and the free area of the terrace part alone is up to nearly 15 square meters, which pulls the room rate to a maximum of 96% in one fell swoop, which is 10%-15% higher than the surrounding new houses, and nearly 20% higher than the second-hand houses, creating an unparalleled super high cost performance.
What's more valuable is that as the only project of the sub-center to plan a terrace, Shuaifu · Jingcai World has realized the personalized choice of north and south double terraces or south-facing runway-style large terraces on different floors of odd and even, allowing residents to choose according to their needs.
Renderings of the Shuaifu · Jingcai World
The open scale of the terrace with a depth of 1.6 meters is like a courtyard in the sky, becoming a "third space" for the family. Connected with the living room, it can be the wife's small garden, the husband's chess and card room, and the children's playground, sublimating family and friendship. Connected with the bedroom, practice a few groups of yoga in the morning facing the morning sun, and read a good book with coffee in the afternoon, which adds more excitement to the private life, and continuously enlarges and strengthens the function of the master bedroom "small home", bringing the owner an exclusive dignity.
At the same time, in terms of interior design, Shuaifu · Jingcai World is meticulously crafted, all units adopt the transparent design of dining and guest kitchen integration, calmly arrange a dining table for 4-6 people, and the four bedrooms with a construction area of about 165 square meters have a luxurious width of about 5.7 meters, and reserve the western kitchen island space, highlighting the luxury style.
In addition, in the living room, Shuaifu · Jingcai World conforms to the changing family population and lifestyle of the current improvement family, and reserves variable positions in both north and south directions, the space can be divided and combined, and the functions are set according to needs, so as to realize the three generations living in the same house in the second child era.
Real view of the model room of Shuaifu · Jingcai World
In terms of interior hardcover, Shuaifu · Jingcai World selects first-line brands, and takes humanized considerations to create an experience of both taste and quality, bringing unexpected surprises to buyers.
Real view of the model room of Shuaifu · Jingcai World
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Diversified exclusive experience, the sub-center deserves a well-deserved trump card
In fact, when it comes to improvement, living bigger and more comfortable is just a very basic upgrade, and the real desire of people's hearts is the advancement of the living pattern of the whole family and the change of lifestyle.
For example, when the separation of people and vehicles has become the standard configuration in the community, then further, in the face of young children and the elderly at home, can they create a unique situation in the community, so that they can enjoy a green, comfortable and healthy living environment without leaving the community? At the same time, it is necessary to customize the leisure scene and content for adults, so as to better realize parent-child companionship.
With the accumulation of experience and appropriate planning, Shuaifu · Jingcai World encloses the central landscape in the community, creating the first community garden in the sub-center that can participate, can support the canopy, and can play with the baby.
Renderings of the Shuaifu · Jingcai World
The gathering of high-end resources has opened a new window for international exchanges in the sub-center. In order to create a future-oriented building, Shuaifu · Jingcai World spared no cost to benchmark 100,000+ luxury houses to create the first international residence with aluminum plate + glass curtain wall façade in the sub-center.
The whole building is made of aluminum panels, and the streamlined shape of the top cornice flows like a waterfall to the entrance of the unit, showing the avant-garde aesthetics of the times. The rounded corners of the building and the corners of the terrace are not only a modern interpretation of traditional aesthetics, but also reflect the integration and symbiosis of technology and nature, making living a visual feast and a well-deserved trump card masterpiece of the sub-center.
Renderings of the Shuaifu · Jingcai World
From Tongzhou to the sub-center, the city under the national strategy has jumped in energy level, and the inflow of elite talents is like a tide, and it is not easy to really meet the demand for improvement, and the requirements are very high, but there are few projects. It has to be said that it is a kind of luck to meet a residential project like Shuaifu · Jingcai World, which has almost all the demanding improvement conditions!