How to help the real estate "white" achieve the transformation from 0 to 1
Author: Yi Xin
There is a special group of "teachers" in Zhengzhou Lianjia, and their names are "masters". Under the master-apprentice teaching system, the master is the teacher of professional knowledge, the guide of newcomers, and the inheritor of Lianjia culture. There is similar love and warmth between each pair of master and apprentice, as well as different details and touches.
01-The king of leasing orders retreated, and the master of the heart made a phone call to resolve it in time
In April 2019, Wang Liqin, who had just given birth, returned to the workplace and joined Zhengzhou Lianjia Zhongyuan Wanda Store through a friend's introduction and became a real estate agent. Another layer of identity of Bao Ma makes her pay more attention to details and can observe the emotional changes of people around her.
For her apprentices, Wang Liqin is like a "bosom sister", "When I teach, I never push my apprentices too tightly, and if the arrangement is too full, it will only overwhelm them, so I will strictly control the time of taking them every day." Wang Liqin feels that in order to make every apprentice fall in love with the real estate brokerage industry from the heart, it is necessary to take it step by step, not to give too much, and the thinking of "eating a fat man in one bite" will only backfire.
In July 2022, Dong Longfei, who had just graduated from university, was ready to change careers to join the real estate brokerage industry, and the interviewer at that time was Wang Liqin. In just a few minutes of communication, Wang Liqin felt Dong Longfei's talent as an agent: "He gave me the feeling of confidence and generosity at that time, and I think he is a good seedling to be an agent." ”
Sure enough, after Dong Longfei joined Zhengzhou Lianjia, he grew rapidly under the guidance of Wang Liqin, and won a number of newcomer awards in just a few months. "It's all smooth", Dong Longfei used this hometown dialect to describe his rapid growth.
But things can't always be smooth sailing, Dong Longfei, who has not experienced too many setbacks, quit at the end of last year, when he was unemployed at home for more than three months, and he was worried about future development and resigned. But the master Wang Liqin knew that this was just a stage of worry, so she immediately called the apprentice to calm his emotions and tell him not to worry, these are all temporary, to be patient, but also to have confidence in herself.
An hour of long talk on the phone finally put down the apprentice Dong Longfei's anxious heart. Gradually, Dong Longfei also became vigorous again, repeating his old look.
Dong Longfei recalled that in his usual teaching, his master Wang Liqin paid great attention to providing "emotional value". "Every time we are rejected, Sister Wang will comfort us not to be afraid, to be confident and bold to do it; When we encounter bottlenecks, she always talks to us, uses the cases around us to enlighten us, and tells us that work is ups and downs, and we must learn to adjust our mentality and face the future. ”
02-The white man in the workplace encountered a customer releasing pigeons, and the master warmly comforted and successfully signed the order
If Wang Liqin and Dong Longfei, the master and apprentice, are like sisters and brothers, then the other pair of masters and apprentices in Zhengzhou Lianjia, Yu Haili and Zhou Shun, are more like friends.
In June 2020, Master Yu Haili joined Zhengzhou Lianjia. Due to her own efforts, Yu Haili became a tutor after working for three months: "I was quite scared when I first received the teaching task, and my ability to do a good job does not mean that I can teach well, and I am worried that I can't teach others well." ”
In order to be able to do a good job of leading the teacher, Yu Haili made all the preparations in every detail: "At that time, before each apprentice showed me, I would treat it as my own list to help him prepare, because I felt that if I couldn't help him sign the order and let him grow in this industry, it would be my own failure." ”
This pressure has also turned into Yu Haili's motivation in the task of teaching. In July 2021, Zhou Shun joined Zhengzhou Lianjia and became Yu Haili's apprentice. As a real estate agent, Zhou Shun encountered trouble in his first order.
"At that time, the customer took a fancy to a house in Sunac City, so we made an appointment to take it to see it, and I went to the scene, but the customer released the pigeons." The first time I took it to see, I encountered a customer releasing pigeons, and Zhou Shun instantly looked like a deflated ball, very frustrated. Master Yu Haili stood next to him and did not complain too much, but actively comforted the apprentice and told him: "It doesn't matter if this customer doesn't come, let's cheer up and welcome new customers." ”
So, the two who returned to the store began to expand customers together. When Zhou Shun's customers had the intention to sign an order, Yu Haili even asked her own master to help support, and finally successfully helped Zhou Shun win the first order of his career.
That year, the apprentice Zhou Shun did not have a car, so Yu Haili drove to take customers to see the real estate, handle credit investigation and online signing. In Yu Haili's heart, all her efforts stem from a sense of responsibility: "When the apprentices are in difficulty, they have to help, and I will be very happy about what honors they get, and we just grow together." ”
Gradually, the two of them of the same age have also changed from masters and apprentices who grew up together to friends who talk about everything. "When we work, the master is still very strict with us, after all, strict teachers make high apprentices. But when we're not working, we're all friends who play together, often go to the park together on Mondays off, and drive bumper cars together. ”
"The old man brings the newcomer" is a tradition inherited by the Lianjia family for more than 20 years, and a master is a responsibility. The masters treat each other with all their hearts and teach each other, so that the "little whites" can smoothly realize the transformation from 0 to 1.
In life, the master will give careful care to the apprentices, and some new recruits have just joined, and the master will go to the station to pick up the station, and will arrange accommodation in advance; In terms of work, the master will give careful guidance to the apprentices to help them familiarize themselves with the process of receiving customers, matching needs, signing contracts, and transferring and delivering; It will also help apprentices understand the corporate culture of Lianjia, so as to integrate and grow faster and better. The relationship between the master and the apprentice is more like a cooperative relationship, and in the process of teaching, we can learn from each other, learn from each other, appreciate each other, and motivate each other, so as to realize the "passing on of the torch" of industry talents.
In addition to mentoring and apprenticeship, Lianjia has also created a complete professional training system for brokers, creating a good ecological environment and lighting up the professional prospects of brokers through multiple methods such as professional system of skill training, learning and big exams, and green gold service standards.
Driven by Lianjia, high education, high professionalism and high quality have gradually become the key words of real estate brokers, bringing more people a better life.
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