On September 9, ExxonMobil's lubricant brand Mobil Delvac held a 100th anniversary launch ceremony, officially opening a series of wonderful celebrations with the theme of "Leading a New Journey". At the same time, Mobil Delvac has released a new product, Mobil Delvac 1 5W-30 K150, which further broadens its high-quality product matrix and provides more durable and stable product choices for cardholders, helping them to better devote themselves to work and life.
100 years of inheritance, more than innovation
In 1925, the Mobil Delvac brand came into being in the context of the accelerated industrialization process and the booming transportation industry, marking an important layout of ExxonMobil in the field of commercial vehicle lubricants. In the course of nearly a century of development, Mobil Delvac adheres to the unremitting pursuit of excellent quality, continuously accumulates brand power and product power, inherits the core values at the same time, continues to invest in scientific and technological research and development, and brings forth the new, with excellent anti-wear, anti-corrosion and cleaning product performance by the market recognition, and brings inexhaustible impetus to the breakthrough and progress of the industry.
Go deep into the market and deliver on promises
In the 1970s, Mobil Delvac entered the Chinese market. From the rapid growth of the past few decades to the new stage of pursuing high-quality and green transformation, Mobil Delvac has accompanied China's logistics and construction machinery industry through several technological changes and market changes.
In the rapidly changing and highly competitive industry environment, Mobil Delvac has always focused on the needs of users, penetrated into the local market, continuously improved product solutions, improved user experience, expanded service network, met the diversified needs of cardholders and operators, and helped them work efficiently with long-lasting protection, and carved out their own world in the workplace.
Mr. Zhang Songbin, President of ExxonMobil (China) Investment Co., Ltd., said: "After 100 years of ups and downs, the Mobil Delvac brand has always been committed to the industry and the Chinese market with the courage to be the first and the perseverance to continue to innovate. In the future, we will continue to work closely with our local distributors and partners to move forward hand in hand to bring the Mobil Delvac brand to new life." ”
Brand new product, blockbuster launch
On the occasion of the brand's anniversary, Mobil Delvac has launched a new product, Mobil Delvac No. 1 5W-30 K150 Advanced Fully Synthetic Lubricant. This product continues the excellent quality of Mobil Delvac, with anti-wear and cleaning performance that exceeds industry standards, can achieve oil change intervals of up to 150,000 km, and can also help save fuel up to 2~2.6%. The launch of this milestone is a testament to Mobil Delvac's continued commitment to the Chinese market. In the future, Mobil Delvac will continue to provide long-lasting protection for cardholders with high-quality products, and at the same time help the green development of the lubricant industry and China's economy and society.
Today, the Mobil Delvac brand has not only established a rich product line that meets different emission standards, API level requirements, and different commercial vehicle lubrication needs, but also has direct sales centers in more than 300 cities across the country, effectively covering more than 10,000 repair shops, and has joined hands with dealers to create a "platinum card store" service network to provide terminal high-quality maintenance services and a safe and reliable brand experience. At the same time, Mobil Delvac has also launched a series of digital service platforms to allow users to easily access and use Mobil Delvac products through online channels, helping dealer partners achieve new business growth.
Looking forward to the future, the Mobil Delvac brand will continue to focus on innovative technology, listen to the needs of partners and customers, continue to break through itself, provide users with reliable and reliable solutions and high-quality services, support every peace of mind, protect every efficient trip, and work together to lead a new journey and a better life.