Apple and Huawei's new product releases are frequently searched, and the first to perceive consumer enthusiasm is not only Apple and Huawei's official, but also various e-commerce manufacturers. On September 10, a reporter from Beijing Business Daily noticed that the iPhone 16 series of mobile phones was released and will officially open pre-sale at 8 p.m. on September 13; On the same day, the price of Huawei's first triple-folding screen mobile phone was announced, which will go on sale at 10:08 on September 20.
In this regard, many platforms, including Ant, Douyin, JD.com, Meituan, etc., have also launched activities such as booking new machines and interest-free installments, some of which have launched interest-free rights of up to 24 installments, and some have issued large discount coupons. From the perspective of the industry, interest-free installments can reduce consumers' pain in spending money and awaken potential consumer demand, but the latter should also be rationally considered and rationally decided based on the actual situation.
How to get spot the fastest
At the new product launch event, Apple unveiled the highly anticipated iPhone 16 series. From the price point of view, whether it is the iPhone 16 standard version or the Pro series, it has achieved "upgrade without price increase", the iPhone 16 starts at $799, and the iPhone 16 Pro starts at $999.
Judging from the changes, the standard version is no longer synonymous with "reduction", both models are equipped with A18 chips, which belong to the second generation of 3nm process, and the appearance adopts a new generation of super magnetic crystal panels, and the hardness is increased by 50% compared with the previous generation. The "Dynamic Island", which was previously exclusive to the Pro series, is now also used in the iPhone 16 standard version.
In terms of lenses, the iPhone 16 ultra-wide lens has been upgraded to 48 million pixels, and the main lens has been upgraded to a 48 million pixel fusion lens, which means that users can be clearer when zooming in and cropping photos. A user who squatted at the press conference in the early hours of the morning said that the iPhone 16 Pro Max screen has become larger, and it has also added more practical camera control buttons, which is very attractive for him who is about to change his phone.
On the same day, Yu Chengdong, chairman of Huawei terminal BG, also officially released the world's first three-fold screen mobile phone Huawei Mate XT Extraordinary Master at Huawei's autumn new product launch conference, according to reports, the machine is unfolded into a 10.2-inch screen, which is the world's largest folding screen mobile phone, and is only 3.6 mm thick.
In terms of price, the 256GB version is priced at 19999 yuan, the 512GB version is priced at 21999 yuan, and the 1TB version is priced at 23999 yuan, and it will be officially on sale at 10:08 on September 20.
Aside from the highlights of the new product upgrades, the question that users are most concerned about is, where is the fastest place to get the first spot?
Beijing Business Daily reporter learned that the four models of the iPhone series will be on September 13 from 8 pm, in the Apple products Jingdong self-operated flagship store to open pre-sale, all new products will be on sale on September 20, which means that consumers who buy through Jingdong are expected to receive the goods on the same day, the fastest hour.
In addition, the person in charge of the mobile phone and computer category of Meituan Flash Sale said, "Meituan Flash Sale will continue to upgrade its cooperation with Apple and Huawei, and use services and rights that are closer to user needs to allow consumers to buy high-quality products faster and better through instant retail channels, and provide consumers with 'local store delivery, delivery in as fast as 30 minutes' service."
Interest-free incense in installments is not fragrant
It's not that the iPhone 16 can't afford it, but it's more cost-effective to installment interest-free. Beijing Business Daily reporters learned from multiple interviews that in response to the new product release, a number of platforms launched interest-free installment activities.
Among them, the four models of the series that were first pre-sold in Apple's Tmall flagship store, 28 hours before the pre-sale, support Huabei 24 installments interest-free purchase. It is worth mentioning that this is also the first time that Apple has supported Huabei's 24 interest-free installments during the issuance period.
Image source: Tmall
Taking the basic 128G iPhone 16 as an example, consumers use Huabei 24 interest-free installments to buy, and only need to pay about 250 yuan per month.
It is reported that the pre-sale of the iPhone 16 series in the Apple Tmall flagship store, in addition to supporting Huabei 24 interest-free periods, also supports Agricultural Bank of China, Bank of China, China Merchants Bank, Bank of Communications, Ping An Bank, China CITIC Bank, Shanghai Pudong Development Bank, Guangfa Bank, Industrial Bank and other 9 bank credit cards 24 interest-free.
Meituan Flash Sale has also launched a number of measures to welcome Apple's new products, on the one hand, it can provide up to 12 interest-free installment installments, and on the other hand, it will carry out cloud warehouse pre-sales and upgrade the supply services in the sinking market, so that more consumers can enjoy same-day delivery after participating in the pre-sale.
At the same time, Meituan flash sales will provide free shipping within 5 kilometers and up to 12 interest-free installments for Huawei's full-scene products, and will launch a new right of "buy and get 16 months to save your wallet" from September 13th to October 7th for Huawei models that are widely loved by consumers, with a total value of 1,600 yuan, which can be collected by consumers on a monthly basis and used in local consumption scenarios such as takeaway catering, food group buying, hotel accommodation, leisure and entertainment, and daily necessities in Meituan.
A reporter from Beijing Business Daily learned that on the Douyin platform, if you place an order through Douyin monthly payment and buy a new Apple mobile phone, you can also enjoy up to 12 interest-free periods.
The launch of interest-free installment activities is also indispensable to JD.com. According to reports, with the blessing of Jingdong Baitiao 6 interest-free coupons, an iPhone worth 5999 yuan will pay less than 1000 yuan in 16 months, and the iPhone 16 Pro 512G priced at 10999 yuan will pay more than 1800 yuan a month.
Image source: Tmall
In addition to the 6 interest-free coupons of Baitiao, JD Baitiao users also have additional benefits, starting from September 10, search for "Apple interest-free" in the Jingdong Finance App, you can participate in the Baitiao Super Koi activity, send Apple's new family bucket (including iPhone 16, Apple Watch Series 10, Airpods 4), and have the opportunity to get JD Baitiao 24 interest-free coupons, iPhone 16 must-buy rights and large discount coupons.
Su Xiaorui, a senior researcher at Suxi Zhiyan, told Beijing Business Daily that the 3C field has always been a battleground for installment consumption business, and the competition to promote interest-free installment is aimed at attracting high-quality consumer groups, especially young customers, on the one hand, and on the other hand, it is also trying to stand out in the fierce installment consumption and seize the opportunity in the market.
Reduce the pain of spending money
Interest-free installments have a history of many years and have always been an important means for large manufacturers to promote product sales, and the well-known economist Pan and Lin pointed out that interest-free installments can reduce consumers' pain in spending money and help the latter reach the consumption threshold, thereby awakening potential consumer demand.
On the other hand, from the perspective of large factories and other institutions, interest-free installments can help expand sales, let finance penetrate into the consumption scene, and also allow financial institutions to get more customers, so all institutions are actively innovating and seizing opportunities.
"I think that the interest-free installment is based on the consideration of manufacturers to expand sales, but consumers still have to consider rationally based on their own reality, because the borrowed money will eventually have to be returned, and consumers should make reasonable decisions based on their purchasing power. It is not worth buying for interest-free installments, but it should be used to make some reasonable cash receipts and expenditures with interest-free installments to match your income and expenditure when needed. Pan and Lin said.
The interest-free installment promoted by large manufacturers can indeed help consumers with tight funds to "get on the car" one step ahead and get the good things they want. However, Su Xiaorui also pointed out that consumers still need to pay attention to the details in the installment agreement, the number of repayment periods, and the repayment amount.
In fact, in recent years, there are more and more voices like "mobile phones can't be sold", Su Xiaorui believes that this does not mean that mobile phones are not just needed, but at this stage, consumer consumption has become more rational, and will not blindly pursue new products, the cycle of replacing and iterating mobile phones is longer than in the past, in addition, some mobile phone manufacturers in pursuit of rapid upgrading, there is no particularly bright innovation in terms of functional experience, and they are often complained about "chicken ribs". She suggested that consumers can make rational choices based on mobile phone brands, models, and market evaluations, and large manufacturers should also fulfill their consumer protection obligations, whether it is for consumer services for mobile phone products or consumer installment services, they need to protect consumers' reasonable right to know.
Beijing Business Daily reporter Liu Sihong