Netizens are hotly discussed
In this year, it is unhealthy to eat moon cakes, and when you go home during the Mid-Autumn Festival, you will bring delicious fruits, ducks are indispensable, and fruits are suitable for all ages
The main reason is that the moon cakes are really not delicious now. The price is still so high. And now everyone has a lot of choices in eating, why eat such unpalatable moon cakes and buy them at a high price?
A decent box of a few hundred yuan, a few hundred yuan to buy meat to eat, you can buy several kilograms [than heart]
Luxury in Junk Food
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During the Mid-Autumn Festival, the full moon is reunited, which is the warmest picture in Chinese tradition. However, this year's mooncake market is unusually deserted, and those mooncakes that were once popular suddenly seem to have lost their former luster. Pieces of well-made mooncakes are no longer the first choice for holiday celebrations, and even when giving gifts, they have been coldly regarded. What's the story behind this?
With the acceleration of the pace of life, the way people celebrate the festival is also quietly changing. Although traditional mooncakes carry strong cultural emotions, they seem to be gradually unfavored by the younger generation in the rapid consumption mode of modern society. They are more inclined to choose products that are both in line with the concept of health and bring a fresh experience.
Feeling the changes and pressures in the market, mooncake manufacturers began to try to launch a variety of novel mooncakes, hoping to recapture the attention of consumers. From snail flour mooncakes to durian mooncakes, to Hu spicy soup mooncakes, all kinds of ideas emerge one after another. These new flavors once sparked heated discussions on the Internet and became the center of the conversation.
However, while the novel attempt attracts attention, it does not necessarily win hearts. After trying it, many consumers said that these peculiar flavors were far from the traditional taste of mooncakes and were difficult to accept. The difference between tradition and innovation has made many people choose to return to traditional tastes after curiosity and experimentation.
Under this market trend, the inventory of some manufacturers began to pile up. Traditional mooncakes with high sugar and oil are also being abandoned by more and more health-conscious consumers. Manufacturers have to face the stark reality that change is necessary, but the direction and extent need to be carefully controlled.
On the other hand, the problem of excessive packaging of moon cakes has also attracted increasing attention from the society. Those gorgeous packaging not only increase the cost, but also cause unnecessary waste of resources. Consumers are beginning to express their disgust with packaging that has more form than content, and pay more attention to the quality and taste of the mooncakes themselves.
Among the many attempts, the success of Fat Donglai is particularly prominent. With its high cost performance and high-quality service, this store has won wide acclaim from consumers. On the eve of the Mid-Autumn Festival, people line up to buy one or two mooncakes that are affordable and tasteful. The example of Fat Donglai shows that even in the overall downturn of the market, insisting on quality and reasonable pricing can still win the market.
At the same time, consumer tastes and choices are changing subtly. The younger generation is more inclined to healthy mooncakes that are low in sugar, low fat and high in fiber. The market demand for such products is increasing year by year, providing a new development direction for moon cake manufacturers.
In this special festival, mooncakes are not only a food, but also a symbol of family reunion and cultural heritage. While pursuing innovation and change, manufacturers also need to deeply understand the cultural connotation of moon cakes and the real needs of consumers. Only in this way can we find the way to survive and develop in the midst of change.
Facing the future, where is the road of the moon cake market? This is a question that all mooncake manufacturers need to think about. While staying true to tradition, how to innovate and adapt strategies to the needs of modern consumers will be a major issue in front of them.
With the Mid-Autumn Festival approaching, traditional manufacturers in the mooncake market are facing unprecedented challenges. They began to look for new solutions, hoping to reverse the current decline. In the process, they realized that changing the taste or packaging alone might not be enough to recapture consumers' attention. It is necessary to start from the deeper consumer needs and carry out a full range of product and market strategy adjustments.
In the face of rapid changes in the market, some manufacturers have begun to pay more attention to interaction with consumers, trying to collect opinions and conduct market research through social media platforms. They found that in addition to taste and health factors, consumers also attach great importance to the cultural meaning and emotional value of mooncakes. As a result, these makers set out to restore the cultural connotation of mooncakes as a symbol of the Mid-Autumn Festival, emphasizing their unique role in reunion and blessings.
In response to the problem of over-packaging, some brands have launched mooncakes with eco-friendly and simple packaging, which not only reduces costs, but also meets the current consumer concern for sustainability. This change has been well received by the market, with consumers appreciating this packaging method that is both practical and environmentally friendly.
At the same time, some traditional brands have begun to tap into their own historical and cultural resources and launched mooncake series made with traditional techniques. These mooncakes not only taste authentic, but also have a certain cultural collection value, attracting many consumers who are looking for a traditional food experience.
In addition, innovation is not limited to the product itself, but also the way it is sold. Some companies have begun to experiment with online sales, combined with the offline experience store model, which not only expands the sales channels, but also enables consumers to buy products more conveniently.
Although the overall trend of the market is still cautious, through these multi-angle adjustments and attempts, some mooncake brands have successfully stabilized their positions and even achieved growth in certain market segments. This proves that innovation and adaptation to change are key to success, even in traditional product markets.
However, all these efforts have still not been able to completely reverse the overall downturn in the mooncake market. Many small and medium-sized businesses are still on the verge of survival due to a lack of adequate resources and brand reach to effectively implement these strategies.
Against this backdrop, the industry has begun to call for more support and guidance. Industry insiders suggest that the government and industry associations can play a greater role, such as providing market research, brand building, technology upgrading and other aspects of help to help small and medium-sized enterprises tide over the difficulties.
In addition, there is also a view that the long-term healthy development of the mooncake market needs to fundamentally change the tendency of over-commercialization and emphasize more on the cultural and emotional value of mooncakes. Only in this way can mooncakes regain the favor of consumers and maintain their irreplaceable position in the Mid-Autumn Festival.
As one industry veteran put it: "Mooncakes are not only a food, but also a culture." We need to rediscover the power of this culture and give it a new shine in the new market environment. ”
With the Mid-Autumn Festival approaching, major mooncake manufacturers are making the final sprint for this annual sales peak. They hope that through their own efforts, they can make the traditional delicacy of moon cakes continue to be loved and inherited by more people in the new social and cultural background.
In the end, no matter how the market changes, mooncakes, as an important symbol of the Mid-Autumn Festival, carry the feelings of family and country and the meaning of reunion behind them, which cannot be replaced by any wave of commercialization. In this sense, each piece of mooncake is not only a taste bud enjoyment, but also a soothing soul.
Netizens are hotly discussed
The Mid-Autumn Festival sends moon cakes to customers, there is no grade, and few customers love to eat!
When I was a child, I loved to eat the kind that my mother processed was not very sweet, but now I am tired of eating it to death
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This article only represents a personal view and does not constitute any investment advice.