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Walking with Hui won the 2024 Douyin Outstanding Author of the Year, Yu Minhong still mistook Dong Yuhui after all

From Dong Yuhui's transformation, look at the return of the value of live broadcast e-commerce

On September 9, 2024, Shanghai Tang is full of stars. On the stage of the "2024 Douyin E-commerce Author Festival", a familiar figure shines dazzlingly in the spotlight. He is Dong Yuhui. Once, he was the "little transparent" who didn't even have an admission ticket at the 30th anniversary celebration of New Oriental; Now, he sits side by side with the president of Douyin e-commerce and has become the brightest star of this grand ceremony.

Dong Yuhui's experience is very similar to the "counterattack script" that each of us has fantasized. From an unknown teacher to a "top stream" in the live streaming industry, it only took him one year to complete the gorgeous turn of his life. And all this stems from the fact that he chose a different path - a path to return to value and original intention.

In the field of live broadcast e-commerce, which is full of "routines" and "algorithms", Dong Yuhui's success is undoubtedly an outlier. He didn't choose those "eye-catching" gimmicks, nor did he deliberately cater to the "low-level taste" of the public. He just sincerely shared knowledge, conveyed emotions, and touched the hearts of countless netizens with culture and feelings.

Data shows that in 2023, the scale of China's live broadcast e-commerce market has exceeded 4.9 trillion yuan, becoming a new growth engine for the e-commerce industry. Behind the huge market dividends, there are also all kinds of chaos: false publicity, low-price competition, data fraud...... In order to pursue traffic and interests, some anchors do not hesitate to touch the bottom line of law and morality, casting a shadow on the development of the industry.

In stark contrast, Dong Yuhui and his "Oriental Selection" live broadcast room have always adhered to the concept of "content is king". They moved the live broadcast room into the fields and factory workshops, using vivid language and real scenes to show the audience the production process and cultural connotation of the products. They also invited experts and scholars in various fields to enter the live broadcast room to share knowledge and discuss life with the audience, turning the live broadcast room into a "cultural palace" without walls.

Dong Yuhui's success proves that in the field of live broadcast e-commerce, content is still the key to attracting and retaining users. And those anchors who can truly create value for users and transmit positive energy will eventually win the recognition and respect of the market.

In 2024, Dong Yuhui will leave "Oriental Selection" with his "Walk with Hui" team and start a new journey. This time, he set his sights on a broader field - helping farmers, book sales, and cultural tourism promotion...... He hopes to use his influence to bring hope and change to more people.

The live broadcast room of "Walking with Hui" still maintains the humanistic feelings of the "Oriental Selection" period. They focus their cameras on farmers in remote mountainous areas to help them open up sales channels and increase their incomes. They recommend those excellent but little-known books to guide people to read and think and improve themselves; They walked into those beautiful but obscure villages, recorded the local customs with their lenses, and helped rural revitalization......

Dong Yuhui's efforts have also been recognized by the society. At the "2024 Douyin E-commerce Author Ceremony", "Walking with Hui" won the title of "Outstanding Author of the Year", which is the best affirmation of their efforts in the past year.

Dong Yuhui's success has also triggered people's thinking: should we stick to something more important in the pursuit of commercial interests? Integrity, responsibility, feelings......

Perhaps, as Dong Yuhui said: "What we ultimately pursue is not only material wealth, but also spiritual abundance." ”

In the wave of live broadcast e-commerce, Dong Yuhui is like a clear stream, using his own actions to interpret the true meaning of "value return". His story also inspires more people to pursue their dreams and use their own strength to make the world a better place.

What are your expectations for live e-commerce?

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