Kuaishou e-commerce online hourly delivery service Miss Ren went to sea strategic consulting to participate in the China International Pet Aquarium Exhibition丨CEO study room

[Ebang Original] Kuaishou e-commerce online hourly delivery service; The second overseas market opened in Laos; Japan skincare brand TAKAMI closes its overseas flagship store on Tmall.

I'm Bang Xiaobai, this is the CEO's study room, and I have compiled a study material to help you review the most concerned e-commerce events.

Channels has released a new business growth incentive plan, and merchants can get traffic rewards for 3 consecutive months

Channels has released a new business growth incentive plan, which will be issued in the form of e-commerce growth cards to the accounts of eligible merchants. The platform will issue an e-commerce growth card with 1,000 points of traffic on the 91st, 121st, and 151st days after the merchant's first sales order is paid, so that the merchant can use it for heating in the live broadcast room.

New merchants who register WeChat Stores or Channels Stores between July 1 and October 31 this year can receive incentives if they meet the three conditions of effective payment GMV of not less than 10,000 yuan, effective settlement GMV of not less than 3,000 yuan, and no less than 50 effective sales orders within the specified period of 180 days after the completion of the first sales order.

Kuaishou e-commerce launched an hourly delivery service

On September 10th, Kuaishou e-commerce announced the launch of the hourly delivery service, which currently supports the purchase of Apple series products, and users can search for iPhone 16 after logging in to the Kuaishou APP to enter the exclusive appointment page. From September 20, users will place orders for iPhone 16 series products, and more than 300 cities such as Beijing, Shanghai, and Guangzhou will support hourly delivery.

Jiaoxia laid out the second overseas market, and the new store was located in Laos

A few days ago, Beneunder opened a new overseas store in Parkson Shopping Center in Vientiane, Laos. This is also the second overseas market after Singapore. The new store in Laos continues the brand's consistent immersive outdoor style, focusing on the concept of "lightweight outdoor" for space design, and in terms of products, it provides a product line for women, men, and children, as well as a series of classic products including small black umbrellas, sunscreen clothing, folding sunglasses, etc.

Pinduoduo's cross-border platform Temu beta Poland site

Temu's Poland site has entered the internal testing stage, and will be shipped to France, Germany, Italy, Spain and other markets after the official opening of the station. Previously, it was officially announced that European local stores ushered in new benefits, and after United States entities can register, merchants with European entities have also been opened for registration. Germany, Italy, France and Spain are open from 17 p.m. on July 17 and at 4 p.m. in the United Kingdom on July 26. This means that European merchants have the opportunity to contact the corresponding category operation in advance to open a white list, so as to seize the first wave of traffic dividends.

Ms. Ren went to sea strategic consulting to participate in the 28th China International Pet Aquarium Exhibition

On September 10th, CIPS & Hugo Cross-border · Pet Category Seminar - International Cute Pet Feast The 28th China International Pet Aquarium Exhibition came to a successful conclusion!

As a special guest, Ren Chaoqian, managing partner of Miss Ren's overseas strategy consulting, brought new thinking on the pet industry's overseas strategy to the pet sellers present.

Ms. Ren Chaoqian, Managing Partner of Overseas Strategy Consulting, focused on the market insight and category construction of pet sub-categories, interpreted typical overseas industry cases from a professional strategic consulting perspective, and explained the two major characteristics of pet products: a. buyers and users are not unified, and buyers have the absolute right to speak; b. buyers are "quick decision-making" users. Therefore, pet sellers should be biased towards buyers' preferences in product design and brand building, and user positioning can be biased towards professional pet-related professional practitioners, so as to solve the precise needs of professional users (potential energy users) in the product, so as to radiate a large number of ordinary users.

Cainiao launched the second batch of global eHub construction Overseas local express delivery has been launched in 10 countries and regions

On September 10, the "2024 Global Smart Logistics Summit" was held in Hangzhou, and in response to the development priorities of Cainiao that the market is concerned about, Wan Lin, CEO of Cainiao Group, said, "Cainiao will continue to expand the global logistics backbone network, not only to serve Ali e-commerce, but also to serve the open market."

Wan Lin revealed that Cainiao will start the construction of the second batch of eHubs in the world to accelerate the integration of the global logistics network into the global and regional industrial chain layout. "At present, with the rapid expansion of e-commerce in the world, new manufacturing centers and industrial forms are emerging, Cainiao will build a global express delivery network covering China, cross-border and overseas local markets, and walk with the industrial chain to better serve the development of global e-commerce." He said that at present, Cainiao's overseas local express delivery has been in 10 countries and regions.

Tea Baidao continues to support franchised stores in the form of material subsidies

A few days ago, Tea Baidao released the 2024 franchised store subsidy plan, which shows that Tea Baidao will continue to support the development of franchised stores in the form of material subsidies.

Tea Baidao will take out tens of millions of subsidies to support franchised stores at high-quality points, such as stores in core business districts, regional business districts, tourist attractions and other locations, and the subsidy can reach up to 15% of the purchase amount of raw materials in the current month. The policy will remain in place until the end of 2024.

Since the beginning of this year, Chabaidao has introduced a number of policies to subsidize franchisees, including material rebates, rent rebates, franchise fee reductions and reductions in raw material prices. According to the interim results announcement of Chabaidao, as of June 30, 2024, the number of Chabaidao stores nationwide has increased to 8,385, a year-on-year increase of 20.6%.

Japan skincare brand TAKAMI announced the closure of Tmall's overseas flagship store

A few days ago, Japan skincare brand TAKAMI announced that it will close its overseas flagship store on Tmall on September 12 this year. As of 2 p.m. on September 9, the store had 357,000 followers. The brand's official flagship store on Tmall is still open for business, with 190,000 fans. At present, the brand's WeChat mini-program official mall and Douyin official flagship store are operating normally.

It is reported that the TAKAMI brand was established in 1999 in Tokyo, Japan, and in December 2020, L'Oreal Group announced the acquisition of the TAKAMI brand.

Huitongda has reached a cooperation with the home appliance brand Yajia, and the "integration of production and marketing" of the kitchen category has taken another step

A few days ago, Huitongda reached an in-depth cooperation with the AKAI brand, which has a reputation of nearly 100 years in the global home appliance market, to further promote its industrial upgrading strategy of "integration of production and marketing" and "private brand" in the kitchen category.

AKAI takes advantage of Huitongda's channel advantages of integrating the upstream intelligent manufacturing factory of the industry and one-stop access to retail outlets in the sinking market, and the first batch of more than 10 small kitchen appliances such as rice cookers, electric pressure cookers, wall breakers, air fryers, and coffee machines will be put into production in the near future. At present, on the industrial side, AKAI has integrated the resources of a number of upstream small kitchen factories.

Apple released the iPhone 16 series of new machines, the price of the national version starts at 5999 yuan

In the early morning of September 10, Beijing time, Apple released the new iPhone 16 series, which will be on sale on September 20, and pre-orders will be accepted at 8 p.m. on September 13. The iPhone 16 series adds new camera control buttons and is equipped with the new A18 series chip. Apple Intelligence will launch in October and will support Chinese next year.

iPhone 16 and 16 Plus both use A18 chips, equipped with 6.1 and 6.7-inch screens respectively, and the starting price of the national version is 5999 yuan and 6999 yuan respectively. The iPhone 16 Pro and iPhone 16 Pro Max models are powered by the A18 Pro chip, which features 6.3 and 6.9-inch screens, respectively. The iPhone 16 Pro National Edition starts at 7,999 yuan, and the iPhone 16 Pro Max Chinese Edition starts at 9,999 yuan.