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More than 210 million people!

More than 210 million people!

CFIC Introduction

◆On September 15 (the first day of the Mid-Autumn Festival), the cross-regional flow of people in the whole society was 215.924 million, an increase of 37.9% over the same period in 2023.

More than 210 million people! On the first day of the Mid-Autumn Festival, the reporter learned from the Ministry of Transport on the 16th that on September 15 (the first day of the Mid-Autumn Festival), the cross-regional flow of people in the whole society was 215.924 million, an increase of 37.9% over the same period in 2023. Specifically, the railway passenger volume was 17.085 million, the waterway passenger volume was 544,100 passengers, and the civil aviation passenger volume was 1.8449 million passengers. The flow of people on highways (including the number of non-commercial passenger cars on expressways and ordinary national and provincial highways, and the number of commercial passenger traffic on highways) was 196.45 million. Among them, the number of non-commercial passenger cars on expressways and ordinary national and provincial highways was 160.07 million; The commercial passenger volume of highways was 36.38 million. (Reporter Ye Haoming) Xinhua All Media +|Tide Experience, Micro Vacation, Hot IP - During the Mid-Autumn Festival holiday, the consumer market in various places scanned the Mid-Autumn Festival holiday, and the consumption of business, tourism, cultural and sports exhibitions in various places was active. Reporters interviewed in Beijing, Sichuan, Shanghai and other places and saw that the integration of traditional culture, science and technology, and creativity has become trendy; People harvest slow life, decompression and relaxation in short-distance trips and rural tours; Driven by the radiation effect of popular IP such as events and music, various localities have innovated and created multi-format integration projects to stimulate new vitality of consumption.

More than 210 million people!

Citizens and tourists enjoy the lanterns at the 2024 Beijing Mid-Autumn Festival and National Day Lantern Parade. Photo by Xinhua News Agency reporter Yang Shujun Creative empowerment Traditional culture "unlocks" the tide experience In the Beijing Garden Expo Park in Fengtai District, the "Beijing Lantern Festival" is being held - the 2024 Beijing Mid-Autumn Festival and National Day Lantern Parade allows citizens and tourists to immerse themselves in the world of "flower market lights like day". The lantern group of "Flowers" reproduces the magnificent scenery at the foot of the Great Wall, and the lantern group of "Beijing Scenery" depicts the food and tea culture of old Beijing...... The Lantern Festival innovatively integrates the Zigong Lantern Festival and Beijing culture, sets up nine theme exhibition areas, displays more than 200 sets of lanterns and 100,000 lantern pendants, and creates the most in the history of the Beijing Lantern Festival in terms of exhibition cycle, lantern festival scale, and lantern group specification design. "Many of the themes of this lantern festival are related to traditional Chinese culture, which is very charming." Li Yinong, a 27-year-old tourist, told reporters while taking pictures. Among the tourists, some wore horse-faced skirts and took photos in front of the lanterns; Some hold the theme of the Beijing Central Axis and shuttle to different points to stamp them.

More than 210 million people!

Citizens and tourists enjoy the lanterns at the 2024 Beijing Mid-Autumn Festival and National Day Lantern Parade. Photo by Xinhua News Agency reporter Yang Shujun This year's "Beijing Lantern Festival" covers many aspects such as appreciation, travel, show, eating, shopping, and playing, and has also set up more than 150 characteristic shops, covering time-honored brands, intangible cultural heritage, cultural creativity, catering and food. Shen Hongyue, president of the Zigong Lantern Industry Association, said that he hoped that the lantern festival would not only bring joy to the citizens of the capital, but also explore the creation of new consumption scenes and new formats, so that tourists can enjoy it in an all-round way. As night falls, a "moon" installation lights up the Jinjiang East Gate Wharf in Chengdu, Sichuan, where people queue up to board the boat to experience the "Night Tour of Jinjiang" project. On the river, smart flying devices such as "big fish" and "sacred birds" fly up with the cruise ship; Actors play Chang'e, Jade Rabbit, Li Bai and others singing poems for tourists; Different theme cruises such as hot pot boats, "KTV on the river", and cute pet special lines are weaving back and forth. On the riverbank, rich activities such as tea opera, lacquer fan and osmanthus sachet making, Hanfu experience, trendy toy market, and street artist performances along the line attract citizens and tourists to stop and experience.

More than 210 million people!

Chengdu's "Night Tour of Jinjiang" low-altitude flight device and cruise ship accompaniment. Yang Ke, head of marketing of the "Night Tour of Jinjiang" project, predicts that the water cruise ships, shore businesses and other business areas covered by the Mid-Autumn Festival project this year are expected to receive about 100,000 tourists, an increase of more than 30% over the same period last year. "We also plan to introduce MR (mixed reality) technology to create an immersive night tour with a more technological sense for citizens and tourists."

More than 210 million people!

Chengdu "Night Tour Jinjiang" hot pot boat. (Photo by Tang Binzhi) family enjoy the freedom of micro-vacation, short-distance travel has become the mainstream of the holiday, and knowing that Typhoon "Bebinca" will have an impact on the weather in Shanghai, Li Xiang, a tourist from Jiangsu who arrived in Shanghai on the 14th, chose to "come and be safe". During the day on the 15th, they had a full meal at the time-honored restaurants along the Nanjing Road Pedestrian Street, and on the way to the Bund, they were attracted by the novel and interesting cultural and creative products in some shops from time to time. "We originally planned not to be 'special forces', to play wherever we went, and if the weather was bad, we would play in the parent-child area of the hotel for a day." On the evening of the 14th, the 35th Shanghai Tourism Festival opened, and the "N ways to play in Shanghai" tourism routes were released, including one-day cultural immersion tours such as architectural reading, intangible cultural heritage tasting, and ancient town walking, two-day urban selected tour routes such as "Wonderful Shanghai Full Contact", and three-day classic city tour routes such as "New Wind Direction in the Old City" to meet people's different cultural and tourism experience "taste buds".

More than 210 million people!

On the evening of September 14, the actors performed at the opening ceremony of the Shanghai Tourism Festival. Xinhua News Agency (photo by Chen Haoming) Ctrip, Tongcheng Travel and other tourism platform data show that this Mid-Autumn Festival holiday, the Yangtze River Delta, Pearl River Delta, Beijing-Tianjin-Hebei, Chengdu-Chongqing urban agglomeration, Central Plains urban agglomeration and other urban agglomerations of short and medium-distance travel demand is strong, and the high-speed rail travel market within 3 hours is the most active. In Chengdu's Xinjin District, the 2024 Chengdu Rowing Open held here during the Mid-Autumn Festival holiday has led to a boom in tourism to the surrounding countryside. Tianfu Agricultural Expo Park, Flower Dance World, Baodun Ancient City Ruins and other rural cultural tourism scenes and heritage parks have ushered in an endless stream of tourists, and the rural tourism routes of watching events, visiting the countryside, and tasting characteristic fish are loved by tourists. Dai Bin, president of the China Tourism Research Institute, analyzed that on the one hand, consumers highlight the individuality of tourism demand, and tourism consumption is more mature and rational; On the other hand, many destinations have achieved "integration of city and tourism" by improving transportation, creating new spaces for cultural tourism, and enhancing information dissemination, so that people's leisure and vacation can be "just walking" and full of relaxation. Following the IP travel and shopping, the integration of business, tourism, culture and sports stimulates the vitality of consumption"Beijing Central Axis, a masterpiece of China's ideal capital city order" was successfully included in the "World Heritage List" not long ago, and "Beijing Central Axis" has become a popular IP for holiday cultural tourism consumption. During this year's Mid-Autumn Festival holiday, Beijing's cultural and tourism department launched themed tour routes such as "Jingshan Chasing the Most Beautiful Sunset on the Central Axis", "Chasing the Most Beautiful Sunset on the Olympic Tower on the North Central Axis", and "Flying Goose Terrace on the South Central Axis Chasing the Most Gorgeous Sunset". The cultural and creative products developed around the "Beijing Central Axis" are also widely loved by citizens and tourists. Mr. Fang, a citizen of Beijing, and his daughter stamped the stamp book with the architectural patterns along the Beijing Central Axis on the stamp book they had just purchased, "Collect as many as you can, and take the 'Beijing Central Axis' home!" ”

More than 210 million people!

Citizens and tourists buy special cultural and creative products at the 2024 Beijing Mid-Autumn Festival and National Day Lantern Parade. Photo by Xinhua News Agency reporter Yang Shujun With the trend of tourism towards scene-based, experiential, and diversified, the integration of cultural and tourism experiences such as following events, music, film and television, etc., has become a new trend in many places. On the evening of the 14th, the 30th "Autumn of Rongcheng" Chengdu International Music Season "Daniel · Harding and the Hong Kong Philharmonic Orchestra Special Concert" was held in the concert hall of the Chengdu Symphony Orchestra, not only performing a number of classic symphonies, but also performing the orchestral work "Autumn Reflecting Rongcheng" based on the Sichuan folk song "The Sun Comes Out and Beams". Ms. Liu, a tourist from Xi'an, said: "Taking advantage of the Mid-Autumn Festival holiday to take my children to Chengdu for tourism, visiting museums during the day, listening to concerts at night, and then checking in various delicacies, the travel experience is very fulfilling." "During the Mid-Autumn Festival holiday, Chengdu held important events such as the ATP 250 Chengdu Open, the FINA 2024 U18 Chengdu Women's Water Polo Championships, the 2024 Chengdu Rowing Open, and the Chinese Super League, as well as the 30th "Autumn of Chengdu" Chengdu International Music Season, Phoenix Legend Concert and other music activities, attracting many tourists to travel with the event and music, and driving the local holiday consumer market to burst with new vitality.

Source of this article: Xinhua News Agency, Economic Information Daily

WeChat editor: Liu Sile

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More than 210 million people!

Finance is the lifeblood of the modern economy, and financial stability leads to economic stability. Financial security is related to the overall development of national and regional enterprises, and it is necessary to maintain a high degree of vigilance against financial risks at all times, enhance the awareness of risk prevention, respond scientifically, and prevent them from occurring. Under the guidance of government authorities, relying on the advanced big data public opinion monitoring system and a professional analyst team, the "Risk Early Warning · Financial Edition" produced by China Financial Information Center summarizes, analyzes, and judges the risk public opinion in different fields and categories of the financial industry, and provides authoritative, professional, practical, timely and effective financial risk public opinion monitoring, research and judgment, early warning and response suggestions for financial regulatory departments, factor markets, financial institutions, listed companies, industry associations, various enterprises, colleges and universities, research institutions, etc. 18,000 per year, once a week, released every Friday.

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