Spring blossoms and autumn fruits, the year is abundant. Since the beginning of this year, Shanxian mutton soup industry has frequently ushered in important visitors, from all over the country leading guests, experts and scholars, associations, industry leaders, scientific research institutions and other 17 batches, more than 140 people, inspection guidance, learning exchanges, and negotiation and cooperation.
On January 10, the research team of Shandong Provincial Animal Husbandry and Veterinary Bureau went to Shanxian County to gain an in-depth understanding of the animal husbandry, breed improvement, food safety and other conditions of the mutton soup industry, and provided on-site guidance on industrial development advantages, prospect planning, and brand building. On January 18, Zhang Peng, deputy mayor of Heze City, investigated the development of the mutton soup industry, hoping that Shanxian County would continue to tap the potential in expanding the scale of breeding, strengthening brand building, and promoting industrial upgrading, so as to build "Shanxian mutton soup" into a model for the revitalization of rural industries and a demonstration of common prosperity.
On March 13, a delegation from Hailun City, Heilongjiang Province visited Shanxian County to inspect the experience and practices of the mutton soup industry, hoping to further strengthen the mutually beneficial cooperation between the characteristic industries of the two places.
On March 21, the Shandong Provincial Office of the All-China Environmental Protection Federation went to Shanxian County to investigate the mutton soup industry, and affirmed the green development practices such as sewage treatment and promotion of environmentally friendly packaging in Shanxian County's mutton soup industry.
On March 26, the delegation of Shandong Artists Association came to Shanxian County to inspect the mutton soup industry. The delegation believes that the Shanxian mutton soup industry is not only a delicacy, but also a cultural symbol. It is recommended to enhance the cultural connotation and brand image through artistic creation and cultural activities.
On March 26, a joint delegation of Shengang Securities and other parties visited Shanxian County to inspect the mutton soup industry. The delegation believes that the mutton soup industry in Shanxian County has great development potential and investment value, and will carry out in-depth cooperation around promoting the high-quality development of the industry.
On March 28, the supply chain delegation of Shanghai Guangming Group went deep into the production enterprises and breeding bases of Shanxian mutton soup to learn more about the production process, raw material supply and quality control system of mutton soup, hoping to carry out supply chain cooperation with Shanxian County and incorporate Shanxian mutton soup into the high-quality food supply system of Guangming Group.
On April 4, the research team of Shandong Provincial Department of Agriculture and Rural Affairs went to Shanxian County to guide the development of mutton soup industry, and affirmed the mutton soup industry in Shanxian County in promoting transformation and upgrading, driving the masses to increase income and get rich, etc., hoping that Shanxian County will base itself on resource advantages and embark on a new path of characteristic industries to help rural revitalization.
On April 23, the delegation of Anxiang County, Hunan Province visited Shanxian County to inspect the experience and practices of Shanxian mutton soup industry in brand building and marketing, so as to further promote communication and win-win cooperation between the two sides.
On May 22, Jiangsu Education Group went to Shanxian County to inspect the development of mutton soup industry, discuss cooperation matters, and cultivate high-quality talents for Shanxian mutton soup industry by carrying out vocational education and training.
On July 17, the International Business School of Shandong University of Technology and Business went deep into the Shanxian Green Goat Breeding Innovation Demonstration Base to understand the development achievements of rural revitalization industries such as green goats and mutton soup, and put forward opinions and suggestions on strengthening brand building, expanding market channels, and improving the added value of products.
On August 1, Shandong Association of Traditional Chinese Medicine and Shandong University of Traditional Chinese Medicine went to Shanxian County to investigate and guide the work of mutton soup industry. The research team suggested that Shanxian County should focus on the health value of mutton soup, adhere to the combination of traditional Chinese medicine and food, and develop more series of health products to better meet consumers' needs for healthy food.
On August 28, the China Leisure Fishing Association visited the mutton soup industry in Shanxian County, explored a new model for the integrated development of the mutton soup industry, and combined leisure fishing with the mutton soup industry in Shanxian County by holding fishing competitions, food festivals and other cultural and tourism activities to create a cultural tourism brand with regional characteristics.
On September 10, the delegation of Benxi City, Liaoning Province studied and inspected the successful practices of Shanxian mutton soup industry in brand building, industrial integration, policy support, etc., and spoke highly of Shanxian County in excavating local characteristics and promoting industrial upgrading, hoping to strengthen communication, promote complementary advantages, and carry out all-round and in-depth cooperation in more fields.
Intensive footsteps bring new opportunities for cooperation. These new friends and old friends who visited Shanxian County are highly concerned about the development model and successful experience of Shanxian mutton soup industry, and seek in-depth cooperation. It is understood that in recent years, Shanxian County will develop the mutton soup industry as an important starting point for rural revitalization and enriching the people and strengthening the county, and will be included in the high-level promotion and overall planning of the county magistrate's project, adhere to the ideas of standardization, industrialization, scale, branding, and marketization, and promote the development of the six-in-one whole chain of the mutton soup industry.
At present, the regional public brand value of Shanxian mutton soup has reached 36.6 billion yuan, and the output value of the whole industrial chain will exceed 10 billion yuan this year, and the brand chain stores will reach more than 1,700 in the country. Shanxian County in the running will definitely boil a "bowl of soup" and join hands with more "good partners" to win a more brilliant future.
Correspondent Xue Guodong reports