For relatively "niche" models such as MPVs, "2 million units per product" is undoubtedly a height that most manufacturers can hardly imagine and achieve - however, SAIC-GM Buick officially proudly announced this achievement to the outside world yesterday (September 23).
On the same day, the 2,000,000th vehicle of the Buick GL8 family, the GL8 Luzun PHEV, rolled off the assembly line at SAIC-GM's Jinqiao luxury car plant; At the same time, this new milestone also marks that the Buick GL8 family has become the first model series in the domestic high-end MPV market to exceed 2 million units.
Based on its own leading product strength and deep market accumulation, Buick has also open-sourced the "Eight Golden Rules" for MPVs, and is committed to promoting China's MPVs to a higher level with industry-leading standards; At the same time, the factory will also give an additional limited-time "2 million championship commemorative gift" to users who place orders for the GL8 Luzun PHEV from September 23 to October 31.
For the Buick GL8, 2 million units is not only a major milestone, but also a new starting point. Standing at this new height, the OMPV (Organic Mobile Private Villa) "Organic Ecological Accompanying Residence", a new energy MPV concept car carefully created by the brand, also ushered in the world premiere on the same day.
Trusted by 2 million users, the GL8 family has been selling well for 25 years
As one of the most successful models of the SAIC-GM Buick brand, the GL8 is also a legend in the Chinese MPV market. As the automotive industry enters the "era of intelligent electric", the GL8 Luzun PHEV is becoming an epoch-making product for Buick to develop the new energy MPV market.
In terms of product strength, the car is equipped with SAIC-GM's new generation PHEV intelligent electric plug-in hybrid system, and defines the intelligent electric travel experience of luxury MPV with breakthrough and upgraded intelligent electric technology, luxury design, comfortable space and leading standards in the fields of safety and environmental protection, R&D certification, and manufacturing quality.
开源MPV“八大黄金准则”，GL8（Golden Line 8）彰显标杆实力
In response to some problems and "pain points" reported by MPV users, such as easy motion sickness, inconvenient driving/parking caused by too large a body, and "energy consumption/endurance anxiety" of new energy MPVs, Buick has extracted the "eight golden rules" of MPV from eight dimensions: stability, safety, performance, comfort, luxury, space, quality and value.
Criterion 1: Do not get dizzy or shake when driving in all road conditions all time;
Criterion 2: Ensure safety in all aspects and in the whole process;
Criterion 3: Double crown of battery life and energy consumption, with consistent performance of full power and power shortage;
Criterion 4: Ergonomic chairs that have passed 101 rigorous tests and are more familiar with Chinese;
Criterion 5: Make every trip a ceremonial experience;
Criterion 6: You can park in the three-dimensional garage, and the three rows can also enter and exit freely;
Criterion 7: The value retention rate of domestic MPVs is the first;
Criterion 8: 25 years of experience in luxury MPV manufacturing.
Starting from the user experience and the "pain points" of car use, the above-mentioned "eight golden rules" of MPV embody Buick's deep understanding of user needs and keen insight into the market. This time, Buick pioneered the industry trend and shared the "Eight Golden Rules" with its peers, aiming to jointly bring users a high-quality MPV travel life in the "intelligent electric era".
The all-new Buick NEV MPV concept made its world premiere, defining a new generation of MPV
As a concept car that defines the form of Buick's "next-generation MPV", Buick's OMPV (Organic Mobile Private Villa) "Organic Ecological Accompanying Mansion" comprehensively revolutionizes the concept of car manufacturing, pioneering the use of organic forward-looking aesthetics, and presents a more tense styling outline.
The interior space of the car is no longer a fixed single scene, but by connecting the Internet, the Internet of Things, and the Internet of Vehicles, it is created into a full-scene, multi-form organic dynamic scene from the perspective of human settlements. The car machine can capture the different needs of users, adaptively adjust the spatial layout, light and shade, accessories, etc., and realize the instantaneous switching of various living scenes with one click.
Among them, the cockpit can be a "living room" for rest and entertainment at any time, or a "children's room" for raising children and coaxing babies; It is not only a "mobile living room" for business negotiations, but also a "private residence" that can meet the needs of administrative offices.
At the same time, the human-computer interaction is also more delicate and natural, and it does not even require the user to issue clear operation instructions, just express emotions, and the intelligent system will automatically adjust the cockpit ecology for it.
Facing the emerging consumer group who pursue a sustainable quality of life, this Buick new energy MPV concept car has far exceeded the imagination of "transportation", and will bring them an unprecedented and full-sensory upgrade experience, and show another breakthrough evolution of MPV.
Standing at the new height of "2 million vehicles", Buick MPV will focus on the breakthrough and upgrading of electrification, comfort experience and intelligent technology, continuously expand the spectrum, and develop richer use scenarios, and continue to create a "ceiling" of products and experiences for users with more diversified drive forms, more complete product gradients and wider price layouts.