Live broadcast with goods turmoil: The Northeast Sister Yu incident sparked conjecture
preface
In recent years, with the rapid development of the Internet, the emerging shopping method of live streaming has gradually come into people's field of vision and has become a popular shopping method. Compared with traditional offline shopping and e-commerce shopping, live streaming is more real-time and interactive, and it can also allow consumers to more intuitively understand the use effect and characteristics of products through direct demonstrations and recommendations by anchors, so as to generate purchase desire.
With the rapid development of the live streaming industry, some problems have gradually been exposed, such as the false propaganda and exaggeration of product efficacy by some anchors, as well as the quality problems of some products, which have brought substantial economic losses to consumers and seriously affected the vital interests of consumers. Recently, a live broadcast involving sweet potato vermicelli has sparked heated discussions among the public, and the person concerned is the top anchor who has attracted much attention - Sister Northeast Yu.
1. The cause of the Northeast Yujie incident
Recently, a food live broadcast room called "Foodies, Please Close Your Eyes" has become a hot topic of public discussion, and the anchor in the live broadcast room is the popular top anchor - Sister Northeast Yu. In the live broadcast program, Sister Northeast Yu will not only interact with netizens, but also recommend various delicacies for everyone, and will make on-site production in the live broadcast room, so that netizens can intuitively understand the production process of food.
And this time, Sister Northeast Yu recommended a sweet potato vermicelli for everyone, she carried out a multi-faceted promotion of this sweet potato vermicelli in the live broadcast room, and said that this sweet potato vermicelli was purchased by herself from an authentic Northeast farmer, it is definitely handmade, and sweet potato powder is specially added, the taste is very good, the nutritional value is also very rich, and it is very beneficial to the body.
After hearing Sister Northeast Yu's publicity, many netizens were moved by her words and placed orders to buy them in the live broadcast room, but when they received the goods, they found that the sweet potato vermicelli recommended by Sister Northeast Yu was significantly different from the product actually received.
Second, the development of events
In the face of netizens' doubts, Sister Northeast Yu did not explain and apologize, but was emotional, insisting that the sweet potato noodles she recommended were absolutely true, and netizens must have been maliciously slandered by others to have such thoughts. But at this moment, a fake blogger named "Ash" stood up, he said that he had recording evidence of Sister Northeast Yu, which showed that Sister Northeast Yu knew that it was adulterated with tapioca flour when recommending sweet potato noodles, but still carried out false publicity.
It turned out that what netizens said was not malicious slander, but an objective fact, but even so, Sister Northeast Yu still did not admit her mistake and apologize, but through her husband, Lao Kuai, she slandered and slandered the fake blogger for no reason, and also made her reputation for extortion, so that she was burdened with a huge debt of 100,000 yuan.
In the subsequent investigation, the relevant departments also tested the sweet potato flour, and the results showed that the sweet potato vermicelli recommended by Sister Northeast Yu was indeed adulterated with cassava flour, and the proportion was considerable, reaching one-third, which also proved from the side that Sister Northeast Yu's false propaganda behavior, what she did was not only suspected of deceiving consumers, but also caused a great negative impact on other peer anchors.
3. The conjecture behind the incident
Such a live streaming incident involving false publicity and product quality issues has aroused great public concern and made people have a deep conjecture about the entire live streaming industry. As a top-notch anchor, Sister Northeast Yu has an extremely large fan base, and her words and deeds represent a certain amount of influence, and once such influence is abused, it will bring substantial economic losses to the majority of consumers, and it will also have a great negative impact on other peer anchors.
When recommending products, no matter what kind of considerations, they cannot be used as an excuse for false publicity, and the anchor should maintain a high sense of responsibility and professionalism, and make an objective and fair evaluation of the product, only in this way can he win the trust of consumers, and only then can he bring real benefits and surprises to his fans.
Judging from the follow-up development of the Northeast Sister Yu incident, whether it is at the moral level or at the legal level, what she did was extremely wrong and irresponsible, although her live broadcast room was greatly negatively affected because of this, and there was also a large-scale loss of fans, but this is not the responsibility that she can choose to escape, but she needs to face up to her mistakes, bravely apologize and self-reflect, and also bear the corresponding legal responsibility.
Only through such public admission of mistakes and positive compensation can we make up for what we have done in the past to a certain extent, and can we set an example for others to remind others of the seriousness of false propaganda and the huge risks they may face behind it, so as to attract sufficient attention and vigilance.
epilogue
Through such a high-profile live streaming turmoil, I believe that many people are very indignant and disappointed with what Sister Yu did in Northeast China, and also have certain doubts and worries about the entire live streaming industry, feeling that there are various problems in the development of such an industry, which need to be supervised and guided by relevant departments and consumers.
It is hoped that through such public opinion guidance and public opinion supervision, Sister Northeast Yu can realize her mistakes, bravely apologize and self-reflect, and also arouse more people's attention and conjecture about the live streaming industry, so that everyone can maintain a rational consumption heart while enjoying convenient shopping, maintain a certain degree of doubt and rationality about the products purchased, not be deceived by false publicity, and be brave enough to defend rights and report, and jointly create an honest and fair consumption environment.