"Tiggo's goal is to be the No. 1 SUV brand in China." At the launch conference of the Tiggo 9 dual-car on September 25, Zhang Guozhong, executive deputy general manager of Chery Automobile Co., Ltd., said. As Chery's product in the SUV field, from the launch of the first Tiggo in 2004, it has now formed a product matrix composed of Tiggo 3, Tiggo 5, Tiggo 7, Tiggo 8 and Tiggo 9 and other models, with power forms covering fuel and hybrid. Up to now, the Tiggo series has accumulated more than 5 million users around the world.
If the Tiggo 7 and Tiggo 8 are the best-selling star products of the Tiggo series, then the Tiggo 9 is the pioneer of the upward movement, and it is the first model in the Tiggo series with a price of more than 200,000 yuan. Since its launch more than a year ago, the cumulative sales of the Tiggo 9 have been about 66,000 units, and the number of joint venture replacement users has reached 68.4%.
Now, the new Tiggo 9 has advanced and completed the product layout of the dual flagships of oil and electricity, further enriching the Tiggo series product matrix. Among them, the price of the 2025 Tiggo 9 is 142,900 yuan to 192,900 yuan after the discount, which is about 3,000-10,000 yuan lower than the guide price of the old model, while the price of the Tiggo 9 C-DM is 159,900 yuan to 169,900 yuan after the discount.
As an annual facelift model, the 2025 Tiggo 9 has a length, width and height of 4820/1930/1712mm and a wheelbase of 2820mm. In terms of exterior details, the 2025 Tiggo 9 gets a larger, denser waterfall grille and a new through-U-shaped design for the lower air intakes of the front bumper. The sides and rear of the car have not been tweaked much.
The interior also continues the design of the current model, but some configurations have been upgraded, such as: the central control is equipped with a 24.6-inch continuous screen design, using 8155 chips, the front row is equipped with the main driver massage and 0 gravity queen co-pilot, and the high-end model will also be equipped with SONY 14 Yang surround sound and other configurations. In terms of power, the 2025 Tiggo 9 is equipped with a power combination of Kunpeng Power 2.0TGDI + Aisin 8AT/7DCT, with a maximum power of 192kW and a peak torque of 400N·m, which takes into account excellent comfort while maintaining strong power.
The 2025 Tiggo 9 is the third fuel-powered new car launched by Chery Tiggo series in the past two months, and on August 14, the Tiggo 8L was launched; This was followed by the launch of the all-new Tiggo 8 PLUS on September 10. Through continuous efforts in the fuel market, Chery has now sat in the first position in the fuel vehicle market. In addition, Chery's exports have accounted for 50% of the company's sales, and its main export countries such as Russia and Brazil are still dominated by fuel vehicles.
While the fuel market continues to make efforts, Chery is also accelerating the transformation of new energy. As a plug-in hybrid version of the Tiggo 9, the Tiggo 9 C-DM is basically the same as the Tiggo 9 in terms of interior and exterior design, with two new body colors: Cangshan Green and Qingshan Yuandai. The Tiggo 9 C-DM is equipped with Kunpeng super hybrid C-DM technology, using a 1.5T hybrid engine, with a maximum thermal efficiency of 44.5%, a minimum fuel consumption of only 4L per 100 kilometers, and a maximum power of 115kW.
At the same time, the super hybrid 3DHT has a dual-motor drive and 3 physical gears, and the engine can participate in the drive at 18km/h in hybrid mode, which can effectively balance power, economy and driving quality. Under CLTC conditions, the Tiggo 9 C-DM has a pure electric range of 106km, a comprehensive range of more than 1400km, and a measured comprehensive range of 2000km+.
Safety is Chery's consistent pursuit. In terms of passive safety, the 2025 Tiggo 9 and Tiggo 9 C-DM use a rock-rock body, with a front anti-collision steel beam coverage of more than 85%, two anti-collision beams, 6 shock-absorbing energy-absorbing boxes, and 3 energy transfer paths, with high-strength steel accounting for more than 85% and hot-stamping steel accounting for more than 21%. At the same time, it is also equipped with a 360° wrap-around 10 airbag to minimize damage caused by collisions. In terms of active safety, the 2025 Tiggo 9 and Tiggo 9 C-DM support L2.5 level assisted driving, with 23 functions such as ACC and AEB to reduce the possibility of collisions.
Judging from the content of the press conference, Chery anchored the core competitor of the Tiggo 9 C-DM as the BYD Tang DM-i (guide price of 179,800 yuan to 219,800 yuan), and the monthly sales of the latter have remained above 10,000 units for a long time (Tang DM-p). With a rich configuration and a price difference of about 20,000 yuan, the Tiggo 9 C-DM still has the ability to compete with it. In addition, the deep blue S07 and Leap C11 with extended range power are also popular models in the mid-size hybrid SUV market in the near future.
Li Xueyong said that Chery dared to shout that the Tiggo series will continue to build a champion, which comes from Chery's global R&D, global verification, global standards, global hot sales, technology leadership, oil and electricity synergy, and global layout. In terms of the layout of Tiggo series products, Chery will adhere to the strategy of large single products, and continue to launch derivative products around the four major products of Tiggo 5, Tiggo 7, Tiggo 8 and Tiggo 9. For example: Tiggo 5L, Tiggo 7L, Tiggo 7 Sport, Tiggo 8L and Tiggo 9L. Among them, Tiggo 9L will be a "king fried product". In addition, Li Xueyong said that he hopes to increase the monthly sales of Tiggo 8 from the current stable monthly sales of more than 10,000 to more than 40,000 units through the large-scale single product strategy.
With the launch of the 2025 Tiggo series models, the sales of the Tiggo series are also rising. From January to August this year, the Tiggo series sold a total of 580,000 units. Li Xueyong said that the sales volume of the Tiggo series this year will definitely exceed 1 million. "Everyone says that the auto market is not good this year, but I want to say that Chery uses an 84.4% SUV increase to tell everyone that as long as you work hard, the auto market is still good." Li Xueyong said.
Thanks to the synergy of oil and electricity and the coordinated development at home and abroad, Chery's sales have maintained rapid growth in the past two years. In August, Chery Group sold 211,879 units, up 23.7% year-on-year. Among them, the sales volume of new energy vehicles was 46,526 units, a year-on-year increase of 158.5%; Exports totaled 97,866 units, reflecting a 12.7% y/y increase. From January to August, Chery Group sold a total of 1,508,259 vehicles, a year-on-year increase of 41.9%. Among them, the cumulative sales of new energy vehicles were 272,847 units, a year-on-year increase of 187%; Overseas exports totaled 720,305 units, reflecting a 25.2% y/y increase.