"Your Future Rifeng Management" - the 2024 Rifeng Brand Month Public Welfare Student Assistance Activity will set sail again in August. Within 45 days, Rifeng entered 115 cities across the country, helped a total of 354 prospective college students realize their dreams of university, renovated campus facilities for 4 schools including Henan Zhoukou Erlangmiao Primary School, and lit up the children's future with practical actions.
This public welfare action, which has lasted for 8 years, has continuously conveyed warm emotions and a firm sense of responsibility to the whole society, stimulated more people's enthusiasm for participation, and made Rifeng's public welfare actions and brand value more widely recognized, becoming a model and example of practicing social responsibility.
Doing public welfare is not only a give, but also a gain
Every year, the public welfare student assistance activity of Rifeng Brand Month goes to every student in need of help, igniting the light of hope for their study journey. During the visit, whether it was the students' kind surprise smiles, the eager eyes when sharing their learning experiences, or the firm expressions when talking about their future dreams, every participant was deeply touched and inspired, and while giving, they also gained inner satisfaction.
This is exactly what the Rifeng Brand Month Public Welfare Student Aid Action pursues: not only to provide material support for students, but also to give them hope and courage and inspire them to stick to their dreams. Through in-depth communication and emotional interaction, participants and recipients gained positive energy and experienced a meaningful growth together.
One of the Rifeng people shared: "When I entered a student's home, the first thing that caught my eye was the wall full of awards, which recorded the young man's past efforts and achievements, and I was very moved. During the face-to-face communication, the children's words revealed the thirst for knowledge and firm belief in the future, which also deeply inspired me and made me more convinced that our student assistance activities are meaningful. ”
In fact, with social progress and economic development, enterprises' public welfare actions in the field of education also need to keep pace with the times and continue to advance. Rifeng's concept and behavior of public welfare education assistance have provided valuable inspiration for more enterprises: through the sincere connection of emotions, it has injected more warmth into student assistance activities, and transformed public welfare into a driving force to promote emotional care and growth of both parties, making it not just a one-time aid, but a continuous action that is deeply rooted in the hearts of the people and can truly affect and change lives.
From the public welfare of a group of people to the public welfare of the whole people
How to make the influence of public welfare actions break through the enterprise is a question worthy of every enterprise's deep consideration. This year, the "Your Future Rifeng Management" public welfare student assistance has successfully stimulated the resonance and enthusiasm of the whole people, and realized the gorgeous transformation from a group of people's public welfare to a national public welfare.
In mid-July, the "post-80s white-haired principal" Zhang Pengcheng appeared in the camera with a Rifeng umbrella, and his deep smile when he looked back was unforgettable, this image quickly sparked heated discussions on social media, and the number of likes on the video soared to more than 56,000, and at the same time attracted nearly 1,000 netizens to interact with the message, and expressed their support on the official account of @日丰管. Rifeng paid attention to the "Rifeng umbrella" in front of the camera, and paid more attention to the school behind the camera, and subsequently renovated Henan Zhoukou Erlangmiao Primary School, making the campus look new.
The new sand canopy provides a cool place for children to play in recess; The teaching building has new doors and windows to isolate the hustle and bustle of the outside world; The upgraded student cafeteria is equipped with comfortable seating, making the dining environment more warm and comfortable...... These careful improvements reflect Rifeng's attention to and solution to the actual needs of children, making their learning and growth environment more comfortable and better.
Embrace ideals, regardless of returns, and settle down to do meaningful things. This is the case with Principal Pengcheng, and so is the public welfare student assistance action of Rifeng Brand Month. Touch the empathy of the public, let more people empathize, and achieve emotional resonance.
More importantly, by truly recording the warm teacher-student interaction in the renovated campus, the public has seen the actual results of Rifeng's public welfare investment. This visible change has deeply touched people's hearts, inspired more people's kindness and action, and prompted them to actively participate in education public welfare projects, thus realizing the transformation from individual to group, and even national public welfare. All this not only demonstrates the social responsibility of Rifeng, but also injects new vitality into public welfare undertakings.
Integrate philanthropy into your brand and long-term strategy
As a national brand with family and country feelings, Rifeng continues to improve in its own professional field, focusing on research and development and promoting industry upgrading and reform. At the same time, it has a strong sense of social responsibility and constantly practices the social responsibility of the enterprise.
Since the launch of the Rifeng Brand Month Public Welfare Student Aid Action in 2017, Rifeng's public welfare footsteps have covered 28 provinces, autonomous regions and municipalities directly under the central government, and more than 300 cities across the country, cumulatively funded nearly 100,000 students, renovated more than 30 schools, and benefited more than 100,000 people.
In order to arouse more public to devote themselves to public welfare, Rifeng has carried out a number of beneficial explorations in its own public welfare practice.
Integrate the value of public welfare into brand services, so that the brand's public welfare actions are more powerful. For each family served, the Group will donate 1 yuan to the student fund on behalf of the user for public welfare education, so that every order has a temperature, and more consumers will take the initiative to participate in public welfare activities, bursting out with huge energy.
Unite multiple forces to speak out together and break down the barriers to the dissemination of public welfare information. From joining hands with the China Charity Federation to inviting partners, authoritative media, sports stars, etc., Rifeng has given full play to the integration of resources, united various forces to help love, speak for public welfare, and maximize the coverage of brand public welfare content.
Integrate public welfare into corporate culture and highlight the responsibility of national brands. Rifeng's attention and support for public welfare is not only limited to student assistance, but also in all aspects of need. Such as: escort college entrance examination, anti-epidemic disaster relief, etc. Whether in a bustling city or in a remote countryside; Whether it is on campus or at the site of post-disaster reconstruction, Rifeng has always been at the forefront of public welfare, actively participating in and promoting social progress. The concept of "where there is a need, there is Rifeng" is deeply rooted in the corporate culture and has become one of the core driving forces for the development of Rifeng.
For Rifeng, the public welfare action is not a 100-meter impact, but a lasting marathon. In the future, Rifeng looks forward to working hand in hand with more people to put public welfare into practical actions, bringing real change and hope to those in need, and allowing everyone to discover a better self and feel the power of love and the brilliance of responsibility in the process of participating in public welfare.