More and more consumers are nourishing their lives through cutting-edge 3C digital products. Recently, based on JD's product sales data and user insight results, JD.com released the "2024 Electronic Digital Consumption Trend Fashion Standard", which sorted out and revealed the six major 3C digital trend scenarios of E-Chic wind OOTD, electronic endorphins, I and the world, I people sanatorium, Future Lab, and off-road more calls. Jingdong procurement and marketing, which links consumers and brands, is the perceiver of the trend and trend, and it is also the recommendation officer of "e-care life". Open the Jingdong APP and search for "new fashion of electric life", start with the "electric maintenance" good things recommended by the recommendation officials, and become a more trendy, more cutting-edge, and more energetic "electric youth".
In the era of intelligence, AI has brought new development opportunities for intelligent hardware. AI mobile phones, AI PCs, AI tablets and other products emerge one after another, bringing a new experience to consumers' lives and work. According to the data, in the first half of 2024, the turnover of JD's AI hardware category increased by more than 230% year-on-year, and the number of transaction users increased by 150% year-on-year. As the manager of JD's AI hardware category, JD.com believes that AI hardware is not only a digital product, but also an intelligent assistant for users, making personalized services within reach. The ASUS Zenbook 14 Air AI ultra-thin and light laptop recommended by Uncle Miao is equipped with the new Intel second-generation Core Ultra 7 processor, and the NPU computing power has been upgraded again, making the AI PC more efficient in the workplace. Samsung Galaxy Z Flip6AI mobile phone, with the implantation of Wensheng Diagram AI function, personalized avatars and wallpapers are readily available; HUAWEI MatePad Pro AI tablet, with the blessing of AI smart writing and AI smart painting, has achieved a comprehensive upgrade of AI productivity.
For young people, headphones are no longer just earphones, but also assistants in life and fashionable decorations. According to the data, in the first half of 2024, the turnover of JD's open earphone category increased by more than 100% year-on-year, the number of new categories exceeded 200, and the number of users increased by more than 115% year-on-year. The manager of the open-back headphone category, Jingdong Procurement and Sales, believes that open-back headphones are a new form that has evolved in response to users' needs for comfortable wear, exercise, long-term use and hearing ambient sound. For users who like sports, Haitao recommends the Shokin OpenRun Pro 2 S820 bone conduction Bluetooth headset, which is more comfortable without entering the ears; The Bose Ultra open-back headphones celebrate their 60th anniversary, with their clip-on design and sleek and lightweight, bringing a touch of excitement to OOTD. The Cleer ARC3 open-back AI headset is also a good choice.
The folding screen is unprecedentedly popular, not only favored by consumers, but also the field of competition and layout of various mobile phone brands. The data shows that in the first half of 2024, the number of users who purchased JD's folding screen mobile phones increased by 50% year-on-year, and the growth rate of turnover & transaction volume was higher than that of the industry. JD.com's folding screen mobile phone category manager JD.com believes that folding screen mobile phones make entertainment and office more free, and also bring unprecedented convenience and efficiency. The large-screen folding Akuan recommends the Huawei Mate X5 folding screen mobile phone and the vivo X Fold3 folding screen mobile phone, which have a split-screen design, bringing a full-scene intelligent experience anytime, anywhere. For small folding, we recommend Xiaomi MIX Flip, which is lighter and easier to carry, and the image strength is also super powerful.
With the development of technology, smart watches have become an indispensable part of people's daily lives. According to the data, in the first half of 2024, the turnover of JD's smart health watch category increased by 130% year-on-year. Jingdong smart watch category manager Jingdong procurement and marketing Lao Lu believes that smart watches have developed into multi-functional devices that can provide monitoring and health protection. What are some smartwatches worth buying? Lao Lu recommends the xiaomi Watch S4 Sport smartwatch, Huawei Watch GT4 smartwatch, and Samsung Watch Ultra smartwatch, all of which are good helpers for a healthy life.
Tablets are ideal for mobile work and creative with the advantages of easy touch operation and rich application support. According to the data, in August 2024, the turnover of JD's office tablet category increased by more than 200% year-on-year. Eric, the manager of JD's office tablet category, believes that the PC-level office experience brought by the office tablet allows users to have a sense of relaxation at work. Eric recommends the Huawei MatePad Pro 12.2-inch, the Mi Pad 6S Pro, and the Samsung S9 Ultra 14.6-inch tablet, all of which are powerful tools that can help boost productivity.
Who can say no to a smooth, stable and non-stuttering network? With the gradual popularization of Wi-Fi 7, Wi-Fi 7 routers are entering thousands of households. According to the data, in the second quarter of 2024, the turnover of JD's Wi-Fi7 router category increased by more than 50% quarter-on-quarter. JD.com's Wi-Fi 7 router category manager believes that Wi-Fi 7 can achieve faster and more stable network speeds in the face of increasingly complex network requirements. Lao Wang recommends ZTE BE7200Pro+ WiFi 7 router, Xiaomi router BE6500, and ASUS RT-BE86U WiFi 7 router, which can ensure full coverage of mobile Internet life in 4K video, VR/AR, remote office, and AI scenarios, with no dead end signals.
The moment you go home and turn on the 4K laser projection, the satisfaction of "saving 10,000 TV money" will come to your heart. The data shows that in the first half of 2024, the number of 4K projection categories in Jingdong station increased by 30% year-on-year, and the turnover of three-color laser 4K projection categories increased by 70% year-on-year. Jingdong's 4K laser projection category manager Jingdong Chengcheng believes that 4K projection can allow people to achieve more than 100 inches of viewing experience in the living room, bedroom and even outdoors. Cheng Chengcheng recommends Vidda C2 ProHisense4K projector,Nut N1S Pro 4K Ultimate projector、XGIMI RS 10 4K home projector,Suitable for home and outdoor。
In modern work and play environments, large-screen displays have become a core device. According to the data, in the first half of 2024, the turnover of JD's OLED display category increased by 70% year-on-year. JD.com's OLED display category manager JD.com believes that OLED display technology is leading a revolution in visual experience with ultra-thinness, high contrast, fast response and wide viewing angles. Qiao's helper recommends Samsung's Xuanlong Knight 32-inch OLED gaming monitor G80SD, MSI 31.5-inch 4K quantum dot OLED gaming monitor, and Alien 31.5-inch curved monitor are all display products worth buying.
Giant screen theater can be watched while lying down, and the immersive game world can be played while sitting down. More and more young people are impressed by AR glasses that can feel the audio-visual feast brought by technology while lying down and sitting. According to the data, in the first half of 2024, the turnover of JD's AR glasses category will continue to maintain a high-digit growth of 3 digits. JD.com, the manager of JD's AR glasses category, believes that AR glasses can enjoy a private giant screen experience anytime and anywhere, and combined with AI and other functions, they can step into the future world one step ahead. For AR glasses that are worth buying, Avery recommends Thunderbird Air 2s smart AR glasses, Jiehuan AI smart glasses, and ROKID Max+Station smart AR glasses.
Using Vlogs to record life and share joys, sorrows and sorrows has long become a way of life for young people. According to the data, in 2024, the GMV of JD.com's Vlog camera trend-related products has exceeded last year's by 3 times, and has successfully promoted the rapid development of related equipment in the self-media industry and the improvement of related product lines of major brands. The manager of the Vlog camera category, Jingdong Mining and Marketing, believes that Vlog can shoot higher quality and more scene content, so that everyone can become an expert in recording life. She recommends the Canon EOS R8 full-frame mirrorless digital camera RF24-50 lens set, the Sony ZV-E10 II APS-C format mirrorless camera, and the DJI JI Osmo Pocket3 all-in-one kit to be a chronicler of her life.
3D printers, which were once used for industrial purposes, have made their way into the lives of the general public, giving everyone the freedom to produce their ideas. According to the data, in the first half of 2024, the turnover of JD's 3D printer category increased by more than 100% year-on-year, and the number of users increased by more than 100% year-on-year. JD.com, the manager of the 3D category, said that 3D printers can quickly create unique products according to consumer needs. Jianhua recommends that users who like to create can choose the Aerocool 3D printer Saturn 4 Ultra, Tuozhu A1C 3D printer or Creality 3C printer Ender-3 V3 Plus to turn their creative imagination into reality.
In life, many users will encounter the embarrassment of the power of the mobile phone, and the power bank has become a necessary equipment for work and travel, and the fast charging equipment that can be charged quickly is favored by consumers. JD.com data shows that in the first half of 2024, more than half of all users who buy charging products give priority to fast charging equipment. The manager of the fast charging equipment category, Jingdong Procurement and Marketing, said that fast charging is the best function brought by electronic products in the past decade, and the charging speed has increased dozens of times compared with before. Among many products, Azhe recommends that consumers can choose a 65W Anker 2-in-1 power bank, Baseus 65W gallium nitride charger set or a 20,000 mAh green power bank to bid farewell to power anxiety and stay online.
As electronics become more abundant, consumers are finding that there are not enough sockets in their homes. The track socket with super high appearance and arbitrary adjustment of position effectively solves the problem of insufficient number of sockets. According to the data, in the first half of 2024, the turnover of JD's rail socket category increased by more than 150% year-on-year. Jingdong Yueyue, the manager of the rail socket category, said that the rail socket has greatly expanded the flexibility and aesthetics of contemporary household electricity scenarios. At present, Jingdong is selling track socket products, Yueyue recommends the green link S910 surface-mounted track socket, bull surface-mounted track socket, and Siemens track socket smart sharing set, so that the charger has its own place.
Mini hosts that do not occupy desktop space and make the home office or workplace office environment more tidy and orderly are favored by consumers. According to the data, in the first half of 2024, the turnover of JD's mini host category increased by 40% year-on-year. Mr. Jia, the manager of the mini host category, said that the mini host will become a new computing terminal in multiple scenarios with its small size, strong performance and scalability, and low energy consumption. Mr. Jia recommended that consumers can buy the SER8 8845HS mini computer host, Lenovo Xiaoxin mini pocket mini host and Mechanical Revolution imini S710 mini host on JD.com to create a refreshing and efficient office environment.
In the digital age, photos, videos, documents and other data are everyone's valuable assets, and they need to be stored safely and viewed conveniently. Therefore, storage products have become a must-have for individual and even home users. With different usage scenarios, mobile storage with more flexibility, high-speed SSD storage with stable and efficient transmission, and network storage that can be shared and collaborated by multiple people have become the main storage products. According to the data, in the first half of 2024, the superimposed length of mobile storage products sold by JD can circle the Forbidden City 347 times, JD's household consumer-grade network storage users increased by more than 70% year-on-year, and the number of JD high-speed SSD transaction products is equivalent to the height of 7.43 Burj Khalifa, the world's tallest building. Category manager JD purchases and sells Fengchao recommends Samsung 2TB SSD for high-speed storage, JD purchases and sells Jiayu for mobile storage and chooses SanDisk DDC4 mobile phone USB flash drive, and category manager JD purchases and sells beautiful network storage to choose Greenlink private cloud DXP4800, so that digital assets can be safely protected.
All of the above good things can be found in JD 3C Digital. Open Jingdong APP, search for "new fashion of electric life", one click to go directly to the event site, and you can also enjoy up to 24 interest-free periods, 180 days only for replacement without repair, trade-in up to 2000 yuan and other generous benefits, come to Jingdong to be a new era of "electric youth", enjoy the new life of science and technology convenience brought by 3C digital products.