Not long ago, Dongfeng Honda launched a new pure electric sedan - Lingxi L, the official guide price is 129,800 yuan, the official claim level is a medium-sized car, here I dig a pit first, not first. Lingxi is a brand of Dongfeng Honda, joint venture automobile enterprises to launch a new brand, this is not news in the automotive industry, the previous Guangqi Honda, FAW Toyota, Dongfeng Nissan, Brilliance BMW have done so, Dongfeng Honda has also launched the Siming brand, Civic to change the standard abroad, the result, everyone has also seen, the vast majority of new brands with the development of the market and disappeared, after the independence of Dongfeng Venucia, life is not easy.
Lingxi can be regarded as a new energy brand launched by Dongfeng Honda, and it is really hard to say what the prospect of such a "second departure" is. However, historical experience tells us that no joint venture brand has been able to operate a new brand well, and such a challenge is naturally unprecedented.
Compared with the previous practice of changing the brand and focusing on cost performance, the relationship between Lingxi L and Honda does not seem to be big at the product level. If you cover the logo of Lingxi, can you tell that this is a car made by Dongfeng Honda? At least, I can't see it.
In terms of interior design, Lingxi L is more radical, without Honda's "Japanese-style" rules, the large screen throughout the center console and the electronic rearview mirror are the style of the current new car-making forces, not so much that Dongfeng Honda has lost its original style, it is better to say that Dongfeng Honda is to cater to the current market trend. As for whether this electronic rearview mirror is good or not, it still needs to be tested by the market, so I will not make a conclusion here.
In addition, in terms of battery selection, Lingxi L uses BYD's Fodi lithium iron phosphate blade battery, with a battery capacity of 59.2 kilowatts and an official comprehensive range of 520 kilometers. Such data, which is at a medium level in the A-segment, is still not good enough, and may also be due to cost considerations.
In terms of intelligent connectivity, the Lingxi L does not have Honda SENSING, which Honda is proud of, nor does it have Honda Connect, so the software has nothing to do with Honda. In addition, the Lingxi L currently on sale is not equipped with L2 level automatic assisted driving, which is standard on Dongfeng Honda's Hunter SUV. In the future, this shortcoming will also become the main attack point of competitors.
Do you want to say that Lingxi L really has an opponent? Of course, the AION RT that was pre-sold not long ago is also an A-class sedan, which is larger than Lingxi L in terms of space, and is also stronger in terms of battery and battery life and intelligent driving. Compared with Aion, which focuses on new energy and has launched mature products and huge holdings, Lingxi L not only has low brand recognition, but also has limited advantages at the product level. Not hanging the Honda logo to enhance recognition and increase the brand premium may be Dongfeng Honda's biggest mistake! What do you think?