On the eve of the National Day holiday, the "Lulin Good Products" Rural Revitalization Media Tour sponsored by the Shandong Forestry Protection and Development Service Center entered the origin of Zhanhua winter jujube, shared the brand story of Zhanhua winter jujube with the audience and netizens through live video broadcast, introduced planting technology and winter jujube tasting skills, and displayed the series of achievements of the winter jujube industry to help rural revitalization.
The origin of Zhanhua winter jujube in Zhanhua District, Binzhou City.
Since 1984, after 40 years of development, the planting area of winter jujube in Zhanhua District, Binzhou City has developed to 300,000 mu, and the annual output is stable at 600 million catties, accounting for 60% of the province's jujube output, forming an industrial cluster integrating production, sales, research and development, storage, logistics, processing and tourism. In 2023, the industrial output value will exceed 5.5 billion yuan, becoming a "rich people's tree" to promote common prosperity.
It's the season to eat winter dates again.
Xiawa Town, Zhanhua District, is the main production area of Zhanhua winter jujube, and the jujube orchard of Wang Zikui, a jujube farmer, is here. Wang Zikui, who has won the title of "Jujube King" for consecutive years, introduced that the "Zhandong No. 2" planted in recent years has a sweet and crisp taste, sufficient moisture, thin skin and delicate flesh, which is well received by consumers.
Zhanhua District, Binzhou City, the hometown of winter dates in China.
Zhanhua District of Binzhou City attaches great importance to the development of the winter jujube industry, and actively carries out a series of activities such as variety cultivation, high-yield cultivation, and brand building to promote the sustainable and healthy development of the winter jujube industry. The titles of "Hometown of China's Winter Jujube" and "Advantageous Area of Chinese Characteristic Agricultural Products" have greatly enhanced the popularity of Zhanhua Winter Jujube in the country.
(Popular News • Rural Mass Reporter Duan Shuqiang Correspondent Wang Yuzhen ·)