How to promote food and beverage consumption? How can local enterprises empower business? On September 30th, the "Shanghai Summer" - "Xujiahui Food Festival" and "Xujiahui Tide Play Art Festival" were launched in the T20 Comprehensive Exhibition and Activity Center of Xujiahui Business District. The event was guided by the Shanghai Municipal Commission of Commerce, the Shanghai Municipal Food and Material Reserve Bureau, and the Shanghai Xuhui District People's Government, with strong support from the Xuhui District Commission of Commerce, Xujiahui Sub-district and other departments.
60,000 consumption vouchers to promote consumption in "catering + business districts".
"2024 Dianping Must Eat List Finalists Xuhui No. 1 in the City", "2024 Black Pearl Restaurant Guide Finalists in Xuhui City's Top 3 Merchants", "2024 January to August 2024 Business District Catering Online Consumption Scale Xujiahui Business District Top 3" ...... At the press conference, the person in charge of Meituan's relevant business released the highlights of Xuhui District's catering consumption characteristics and the first "Taste of Xuhui Food Map", and launched five themed food recommended check-in routes of "Exotic Flavor", "Chinese Cuisine", "Local Feelings", "Grilled Feast" and "Fish Fresh Collection".
According to the reporter learned at the meeting, the catering industry, as one of the symbols that can best reflect the city's "fireworks", Xujiahui business district combined with the "Shanghai Summer" activity arrangement, together with Meituan and Dianping, launched the "Xujiahui Food Festival" series of activities on September 27, accurately facing 11 shopping malls in the business district, and for the first time linked with the characteristic catering merchants along the Tianyaoqiao Road block, issued more than 60,000 7% off consumption vouchers, covering more than 150 restaurants, more than 300 retail shopping and leisure and entertainment formats. Guided by activating the business confidence of the catering industry and the vitality of the neighborhood, it will further promote the improvement of the overall consumption level of the business district. In addition, Shanghai Traffic Broadcasting's "·Taste of Travel" column will also launch activities such as "White-collar Food Guide" to jointly build a high-quality catering development ecosystem >
Introduced the national premiere of trendy toy brands
As a key local enterprise in Xuhui District, Pop Mart brought the first themed flash mob activity of Bubble Mart City Park to consumers across the country from September 27th to October 27th, which is also an important link for local enterprises to empower regional consumption. In this event, Bubble Mart City Park will also bring a variety of gameplay methods such as national new product releases, interactive games, and popular IP meet-and-greets, injecting trendy vitality into the Xujiahui business district. Xujiahui Business District has always been committed to building a display platform for local enterprises, allowing high-quality local enterprises to obtain exclusive rights and interests, realizing the interconnection and sharing of high-quality resources in the region, and promoting the high-quality development and > of the regional economy
Linked with the "International Light and Shadow Festival" to benefit consumers
As one of the linkage points of the Xuhui branch of the Shanghai International Light and Shadow Festival, Xujiahui business district will also stage a multi-screen linkage light and shadow art show every night from October 1st to October 18th. In terms of "light and shadow ticket stub discounts", the "Xujiahui Food Festival" will also be "dream linkage" with the light and shadow festival, citizens and tourists can get "sparkling bracelets" through online check-in, and by scanning the QR code on the bracelet, they have the opportunity to receive 7% off catering coupons, so that citizens and tourists can get real discounts.
It is reported that activities such as the "France Culture Exhibition Week" of the Oriental Commercial Center and the anniversary celebration of Ganghui Hang Lung will also run through October, bringing consumers a variety of business, tourism, cultural and sports activities to promote consumption. Xujiahui Business District will continue to give full play to the tripartite initiative of shopping malls, merchants and local enterprises, deepen the exploration of new forms of efficient integration of business, tourism, culture, sports and science, fully mobilize consumer enthusiasm, help the consumer market in the business district continue to heat up, and strive to build a world-class business district that is well-known.