During the National Day holiday, the consumer market is booming in supply and demand
The market supply is sufficient and the potential of domestic demand is released
On the first day of the National Day holiday, the cross-regional flow of people exceeded 330 million, of which 21.448 million passengers were sent by railways across the country, setting a record high in the number of passengers sent in a single day. On October 2, the railway passenger flow continued to run at a high level, with 18.238 million railway passengers nationwide, an increase of 6.9% over the same period in 2023.
As of 20:20 on October 3, the total box office (including pre-sale) during the 2024 National Day period exceeded 1.2 billion yuan, of which the total number of screenings on the first day of the holiday was 464,000, setting a new record for the number of National Day screenings in Chinese film history.
General Secretary Xi Jinping emphasized: "Domestic demand is the basic driving force of China's economic development, and it is also an inevitable requirement to meet the people's growing needs for a better life. The meeting of the Political Bureau of the Central Committee of the Communist Party of China held on September 26 pointed out that "it is necessary to combine the promotion of consumption with the benefit of people's livelihood, promote the income of low- and middle-income groups, and improve the consumption structure." It is necessary to cultivate a new type of consumption format. ”
During the National Day holiday, the supply and demand of the consumer market are booming, and the consumption heat continues to rise. Various regions and departments have launched a number of preferential policies to activate the holiday economy, innovate consumption scenarios, improve consumption structure, stimulate market vitality, and accelerate the release of residents' consumption potential.
Policies have been intensively introduced to unleash the vitality of consumption
"My wife and I just watched a movie, and we were very moved." In a film city in Lianhu District, Xi'an, Shaanxi, citizen Zhong Xiaofen said. On October 1, the second phase of the Shaanxi film consumption voucher distribution activity was opened, and 16 million yuan of film consumption vouchers were issued.
In order to meet the peak consumption season, all regions and departments have deployed measures to promote consumption in advance, and relevant policies have been intensively introduced. Shanghai has invested 500 million yuan in municipal financial funds to issue service consumption vouchers in four areas, including catering, accommodation, film and sports. Henan invested 200 million yuan in provincial financial funds, and from October, it issued golden autumn consumption vouchers in four batches. Guangxi plans to launch more than 300 National Day-themed consumption promotion activities through government-bank-enterprise coordination, business, culture, tourism and sports integration.
Policies are concentrated and activities are added to help. During the National Day holiday, special activities such as Beijing's "National Tide Order· Autumn Rhyme Beijing", Jiangsu's "Suxin Consumption ·Golden Autumn Purchase", and China (Sichuan) Panda International Consumption Festival created a festive atmosphere. The two-wheel drive of "policy + activity" has stimulated market vitality and boosted consumer confidence. Digital consumption, green consumption, and healthy consumption have become new trends.
Green consumption is becoming a trend. On October 3, the reporter walked into a supermarket in Wuxi, Jiangsu, and a number of green smart home appliances such as water-saving appliances, energy-saving stoves, and energy-saving refrigerators were welcomed by consumers. "Driven by activities such as 'trade-in' and 'full reduction in consumption', the sales volume of shopping malls during the National Day holiday is good, with an average daily turnover of 4.1 million yuan, of which green products account for 30%." Yang Jin, general manager of the mall, introduced.
The digital consumption boom continues unabated. Hu Zhanghai, a 75-year-old villager from Waizhang Village, Jiande City, Hangzhou, Zhejiang Province, is holding a new smartphone and video chatting with his granddaughter. "There are many promotions during the National Day holiday, and you can also trade in the old for the new, so I took this opportunity to change my mobile phone." Hu Zhanghai said.
Policies help release consumption. "Smart toilets, emergency callers, handrails, can these participate in activities that reduce 900 yuan for 3,000 yuan?" On October 3, in a building materials and furniture life square in Suining, Sichuan, citizen Zou Yiyang was buying age-appropriate transformation products, "I have time to renovate the bathroom for my parents during the holidays, and there are promotions, which are very cost-effective." Before the National Day holiday, Sichuan issued "Shuli Comfortable · New Life" home improvement consumption vouchers, covering 9 types of smart home products and 6 types of age-appropriate transformation products.
Service consumption is heating up, and the consumer experience is upgraded
"When I came to Chongqing, I planned to taste hot pot, but I didn't expect to catch the 'hot pot camping concert'." On the lawn of Central Park in Chongqing's Yubei District, tourist Zhou Changyou said. On October 3, the atmosphere of the 16th China (Chongqing) Hot Pot Food and Culture Festival was hot, with passionate rock, melodious folk songs and hot pot aromas intertwined.
The mainland is in a stage of rapid growth in service consumption, and service consumption is an important direction for the optimization and upgrading of consumption structure. During the National Day holiday, all localities focus on optimizing and expanding service supply, releasing the potential of service consumption, and better meeting the people's personalized, diversified and high-quality service consumption needs.
The scenarios are constantly expanding. "It's more fun to make your own hairpins than to buy finished products, and I like this experiential consumption." Shanghai college student Hui Yi came to the "2024 Shanghai Book Fair · Sinan Beautiful Bookstore Festival" on October 3, where not only books are sold, but also stalls such as catering, cultural creativity, and handicrafts are also attractive. The Book Fair combines book sales with handicraft experiences, music performances, cultural and creative food, and art exhibitions to build a new consumption scene with cross-border integration of multiple formats.
The content is richer. "Xuzhou-style golden silk steamed bun rolls pancakes are made into ice cream, which is amazing!" In a handmade milk tea shop in Gulou District, Xuzhou, Jiangsu, customer Wang Juan said. Shao Fei, the manager of the store, introduced that the store integrates local food elements with intangible cultural heritage milk tea, ice cream and desserts to bring more surprises.
Quality continues to improve. "There are more tourists during this year's National Day holiday than last year." Fu Guonian, the person in charge of a farmhouse in Shuxi Village, Yushan Township, Fuyang District, Hangzhou, Zhejiang Province, said that after the installation of public charging piles in the village, more tourists from surrounding cities have arrived. "The improvement of key infrastructure such as scenic roads, toilets, parking lots, and charging facilities has improved the quality of local tourism services.
Integrate online and offline to cultivate new business formats
During the National Day holiday, various localities have taken cultural and entertainment tourism, sports events, domestic "trendy products", smart home and other fields as the focus of promoting consumption, and focused on cultivating new consumption formats.
On October 3, in an animation store in Qinhuai District, Nanjing, Jiangsu, high school student Liu Hanjie and his friends were choosing their favorite figures. Store manager Song Haoying introduced:"Guoman and Guochao are our characteristics,There are more than 30 IP series in the store、More than 20,000 products,It can bring consumers an immersive experience。 Up to now, the daily passenger flow during the National Day holiday is more than 5,000 people. ”
Choose the model in advance, start broadcasting to receive subsidies, and place orders without password...... Wang Yunfei, a resident of Qingdao, Shandong Province, bought a new smart washing machine in the live broadcast room during the trade-in subsidy activity, and just placed an order on the morning of October 3 and received the goods in the afternoon. Ouyang Wei, head of channel operations at Haier Kuaishou, said: "Online promotion and drainage, offline service and online and offline integration are inevitable trends. ”
"Half an hour after placing an order, the air conditioner was delivered to my home, and I really didn't expect that large items could be delivered instantly." Yang Lu, who lives in Nanshan District, Shenzhen, Guangdong, said. During the National Day holiday, the trade-in subsidy activity for home appliances in Shenzhen, Guangdong Province was launched in Meituan, and more than 100 offline stores in the city participated in the event simultaneously, and citizens bought 8 major appliances categories, and they could enjoy up to 20% off the subsidy, with a maximum subsidy of 2,000 yuan for each type of product, and a maximum of 16,000 yuan for a single person.
The thriving and active consumer market during the National Day holiday proves that the fundamentals of the mainland economy, the favorable conditions such as broad market, strong economic resilience and great potential have not changed. In the future, with the accumulation of policy effects and the increasing number of positive factors, the mainland's economy will continue to pick up for the better.
Source: People's Daily