The 30-day countdown to the opening of the 7th CIIE: turning China's big market into a big opportunity for the world

On September 15, the container exhibit counter of Vanuatu, a South Pacific island nation, departed from Port Vila, loaded with exotic traditional handicrafts, coffee, essential oils and Kava drinks. On the same day, containers carrying New Zealand exhibits such as alpaca products were loaded from the container terminal in Auckland, New Zealand's largest city, and they all had a common destination: Shanghai, China.

Today, there are 30 days left before the opening of the 7th China International Import Expo. At this moment, exhibits from all over the world have set off one after another, and they have come to the "Oriental Appointment" by sea, air, and China-Europe trains. From the exhibits of the annual CIIE, we can see the posture of global trade moving forward, and some exhibitors summarize it like this: increase the research and development before the exhibition, increase the confidence during the exhibition, and increase the overflow after the exhibition. "Let China's big market become a big opportunity for the world."

R&D increases to find a new engine for growth with "new quality".

The selection of exhibits at the CIIE is the hole cards in the hands of exhibitors. Whether the exhibits can become explosive products is closely related to the quality of the hole cards.

The innovation of exhibits is one of the most important dimensions for exhibitors in recent years. This year, Boehringer Ingelheim will present its "Innovation Blueprint" for accelerating pipeline R&D and enabling new quality development in China at its 500-square-meter booth. "In the field of human drugs, we have selected 5 innovative products under development based on clinical needs." The relevant person in charge of Boehringer Ingelheim revealed that the company will show a new type of thrombolytic drug original tenecteplase, which is intended to be used for the treatment of acute ischemic stroke within 4.5 hours, and the marketing authorization application of this drug has been officially accepted by the Center for Drug Evaluation of the State Drug Administration. Gao Haoting, President and CEO of Boehringer Ingelheim Greater China, said that the CIIE is an excellent platform to promote the global openness and sharing of the Chinese market, which confirms the firm confidence of enterprises to accelerate innovation in China.

CIIE has always been the first place and gathering place for new products and cutting-edge technologies from around the world, and exhibitors have also increased their research and development in the consumer goods exhibition area, which is known for its "volume". This year, Germany's century-old skincare giant Beiersdorf Group will go to the "Expo Appointment" again and will appear with a booth of more than 600 square meters. Xue Wei, managing director of Beiersdorf Group Northeast Asia, introduced that this year, with "cell regeneration" as the core design concept, the "Beiersdorf Innovation Lab" will be built at the Expo site, among which the luxury skin care brand La Prairie will bring a full range of products to the Expo for the first time, bringing consumers a new experience with cutting-edge technology, and Lufthansa, a century-old wound and scar care brand from Germany, will also participate in the exhibition for the first time to showcase its unique wound care technology.

In fact, it can be clearly seen from the many pre-exhibition supply and demand meetings of the 7th CIIE that "new quality productivity" will become a high-frequency hot word this year. "At present, multinational enterprises are looking for new engines of growth, and new qualitative productivity driven by innovation and marked by a substantial increase in total factor productivity is forming a new attraction in the global economic map." Theland Asia Pacific CEO Sheng Wenhao told reporters that this year, Theland will take "new quality of CIIE" as the keyword, grasp the two main lines of "green + digital", and promote the implementation of achievements in China.

Confidence has become an important link to the world

Among the exhibits loaded from the port of Auckland were exhibits from New Zealand exhibitor Pacific Alpaca Products. As the global influence of the Expo continues to grow and more and more New Zealand companies come to the Expo, Eric Managing Director of Pacific Alpaca Products is looking forward to the "Expo": "The Expo provides us with an excellent platform to connect more closely with Chinese consumers and business partners. He revealed that the exhibits are expected to arrive in Shanghai in mid-October, and then will enter the intensive installation stage.

This year, the LEGO Group's exhibits are "drifting" in a new way. During the National Day Golden Week, three "Super Fun Parade" caravans were parked in Shijiazhuang MixC Mall, Foshan Shunde Happy Coast PLUS Shopping Center, Tianjin MixC and other places to gather local children's play. Huang Guoqiang, senior vice president and general manager of LEGO Group in China, introduced that this year, LEGO Group decided to build the booth into a "LEGO Play World", and the children's creative works that will come to the CIIE will come from the "Super Fun Parade", after 18 cities and 2 months of touring, the last stop will arrive at the CIIE booth.

Across mountains, rivers, lakes and seas, across thousands of mountains and rivers, exhibitors are willing to bring their first debut new products to the CIIE every year, reflecting the confidence of foreign-funded enterprises in the Chinese market.

France dairy company Savencia Group has participated in the exhibition for six consecutive years, and this year it will bring its brands such as Elevia, Valrhona, Bajifu and Xinyue Junmu. This year marks the 60th anniversary of the establishment of diplomatic relations between China and France, and according to Fan Haode, general manager of Sinodis, a subsidiary of Svencia Group in China, CIIE, as an international window open to the world, has brought more development opportunities in the Chinese market to France enterprises.

As a full-time student who has participated in the CIIE for seven consecutive years, Kao Group will bring the new "Kao Life+" function to the debut this year, opening up new possibilities in technology and lifestyle. In Kao's view, the CIIE is not only a window to showcase innovations, but also an important link for people living around the world.

The overflow has played a new movement of openness and cooperation

In 30 days, the annual CIIE will be like "seven". Up to now, more than 70 countries and international organizations have confirmed to participate in the exhibition, and the total number of exhibitors has exceeded the sixth edition, among which Norway, Slovakia, Benin, Burundi, Madagascar and other countries, as well as international organizations such as UNICEF, will participate in the exhibition for the first time, playing a new movement of openness and cooperation.

Outside the venue, a number of national pavilions have opened ahead of schedule, ready to undertake the huge spillover effect of the Expo. A few days ago, in the Greenland Global Commodity Trade Port across the road from the National Convention and Exhibition Center (Shanghai), five new national pavilions from Armenia, Georgia, Indonesia, Portugal and Uzbekistan were unveiled. The reporter saw at the scene that the Uzbekistan National Pavilion covers an area of 130 square meters, and the decoration style incorporates national elements such as the dome of Uzbekistan and the blueprint of the national flag. According to the person in charge of the national pavilion, the first batch of more than 200 special products have been "new", including hand-painted ceramics, handmade carpets, hand-embroidered coats, etc. Up to now, the number of national pavilions in Greenland Trade Port has reached 68, and taking advantage of the strong east wind of the Expo, Greenland Group has reached import and export trade cooperation with a number of upstream and downstream enterprises, with a total order of 200 million yuan.

According to the China International Import Expo Bureau, the online "Supply and Procurement Hall" of the 7th CIIE has been launched to provide support for the accurate, convenient and efficient docking of exhibitors. At present, many buyers are also eager to try and lock the exhibits in advance. The relevant person in charge introduced that this year, the company will continue to send a huge team of buyers to actively use the international stage created by the CIIE to find potential brand partners, especially focusing on cooperation opportunities in the fields of clothing, shoes and bags, beauty and skin care, sports and outdoor, household appliances, etc., so as to meet the growing demand for high-quality and diversified consumption of consumers.

Meet with the Expo, get together with Shanghai, and win-win with China, 30 days later, guests from all over the world will gather again on the banks of the Huangpu River "Clover".

Text丨Xu Jinghui

Photo丨Zhao Lirong Editor丨Wu Zebin