Everest Brand Marketing Notes——
Are you still struggling to buy an electric car & a petrol car & a hybrid car, or whether to buy a car or not?
In the 21st century, the way people travel is undergoing an unprecedented transformation. From traditional bicycles and motorcycles, to modern taxis and online car-hailing, to high-speed railways and urban rail transit, the diversification of transportation means has made it more convenient for citizens to travel. In the face of such changes, a thought-provoking question arises: Is it still necessary to buy a car?
1. Travel reform
In the past, owning a private car was a dream for many families. It not only represents an individual's economic strength, but also a status symbol. However, with the increasing prominence of urban traffic congestion and parking difficulties, self-driving travel has gradually become no longer convenient. At the same time, the rapid development of public transportation, especially the rise of online car-hailing and bicycle sharing, has brought about earth-shaking changes in the way citizens travel.
2. Diversification of means of transportation
Nowadays, citizens have more and more travel options. Taxis, online car-hailing, bullet trains, high-speed rail and other means of transportation meet the travel needs of different groups of people. Taxis and ride-hailing services have made it easier for citizens to get around the city. The bullet train and high-speed rail greatly shorten the distance between cities, allowing people to reach their destinations in a short time. In addition, new means of transportation such as shared bicycles and electric scooters also provide more choices for citizens.
3. Reflection on the demand for self-driving
In the face of diversified travel modes, the demand for self-driving cars is gradually being questioned. On the one hand, the cost of buying a car, maintenance costs, parking costs, etc., make many families burdensome; On the other hand, self-driving often consumes more time and effort on congested city roads. Against this background, many citizens began to reflect: is it still necessary to buy a private car?
Fourth, the cost of travel comparison
From an economic point of view, the cost of buying a car, maintenance costs, parking costs, etc., make the cost of self-driving travel much higher than that of public transportation. In Beijing, for example, the cost of buying a family car is about 200,000 yuan, the maintenance cost is about 10,000 yuan per year, and the parking fee is about 5,000 yuan per year. Public transportation can cost only a few hundred to a few thousand yuan per year. Obviously, public transport has a clear advantage when it comes to economy.
Fifth, the trend of environmentally friendly travel
With the popularization of environmental awareness, more and more citizens have begun to pay attention to the impact of travel on the environment. The exhaust emissions generated by self-driving travel cause serious pollution to air quality; Public transportation, bicycle sharing and other modes of travel greatly reduce exhaust emissions, which is conducive to environmental protection. Therefore, eco-friendly travel has become a trend in the current society.
Sixth, the concept of consumption has changed
In the context of the diversification of travel modes, citizens' consumption concepts are also changing. In the past, buying a car was seen as a status symbol, but now, more and more people are paying attention to the convenience and environmental friendliness of travel. They prefer to choose public transportation, bike sharing, and other modes of travel rather than buying a private car.
In short, in this era of diversified travel modes, buying a car is no longer the only option. In the face of increasing urban traffic congestion, high travel costs and environmental pressures, citizens' concept of travel is changing. Perhaps in the near future, we will bid farewell to the car buying boom and usher in a new era of mobility.