With the successful conclusion of the 2024 National Day Golden Week,
Wanzhou is known for its unique cultural charm
and abundant cultural and tourism activities,
Once again, it attracted the attention of domestic and foreign tourists,
An unprecedented wave of tourism has been set off.
According to statistics,
During this National Day Golden Week,
Wanzhou District received a total of 2.945 million tourists.
an increase of 31.53% over the same period last year,
Comprehensive tourism income
It has achieved a good result of 1.08 billion yuan.
A year-on-year increase of 32.98%.
furthermore
During the National Day,
Strengthen the supply of high-quality consumption in all parts of Wanzhou,
Launched a wealth of preferential consumption activities,
Strive to create a variety of consumption scenarios,
The consumer market presents
It's a vibrant, energetic scene.
The data shows that
New Century Department Store Wanzhou Commercial City, Wanda Plaza,
Yonghui supermarket and other 10 large supermarkets
The cumulative sales volume in 7 days was 93.402 million yuan,
A year-on-year increase of 14.3%,
The consumer market is active.
Culture
The cultural tourism market is booming
In the whole region, major scenic spots and rural tourism spots are crowded. The performance of 11 A-level scenic spots is even more eye-catching, with significant growth in the number of receptions, ticket revenue and reception income, of which the growth rate of the number of visitors is as high as 33.58%, and the ticket revenue and reception income have also increased by 28.92% and 40.09% respectively.
In order to create a strong atmosphere of the National Day and boost cultural and tourism consumption, the Wanzhou District Culture and Tourism Committee has carefully planned a series of colorful cultural and sports activities. From the passionate staging of 15 sports events to 7 public welfare theatrical performances in four regiments and one hall (cultural center); From the 6 theater feasts of the Fuxing Theater, the Nanpu Theater and the Golden Lion Theater, to the 2 wonderful performances in the Little Orange Lantern Scenic Area, to the two special exhibitions of the Chongqing Three Gorges Immigration Memorial Hall and the special activities of the National Day in the museum...... These activities not only meet the cultural needs of citizens and tourists, but also make Wanzhou a happy ocean full of laughter and a strong cultural atmosphere.
In addition, Tianshengcheng Cultural Tourism District, Wanzhou Art District and other places have also launched various forms of activities and promotions, attracting a large number of tourists to stop and watch and experience. The diversification of mass sports activities has become a highlight of this Golden Week, with the fierce competition of chess tournaments and the holding of 90-kilometer city relay run of the Marathon Association, which not only stimulated the enthusiasm of citizens to participate, but also enhanced the popularity and reputation of Wanzhou.
Wanzhou tourism is famous
In terms of publicity and promotion, Wanzhou has also made great efforts. The promotion advertisements of Pinghu Wanzhou and Tianshengcheng Cultural Tourism Blocks not only appeared on the Wangpu LED screens in Wangfujing in Beijing and Kuanzhai Alley in Chengdu, but also carried out the whole network tourism promotion and city promotion through CCTV News, Guangming Daily, Chongqing Release and other media, as well as new media platforms such as Wanzhou Cultural Tourism and scenic spot self-media. A series of newly released one-day, three-day, and five-day video routes are known as portable guides, which have been warmly welcomed and praised by the majority of tourists.
During the National Day, various new media platforms have achieved continuous supply and streaming, and have launched nearly 30 wonderful tourism information and strategy information, which have been forwarded more than 10,000 times. These publicity and promotion activities not only enhance the popularity and influence of Wanzhou tourism, but also provide tourists with more convenient and comprehensive tourism information services.
The tourism industry is full of flowers
With the continuous development and growth of the tourism market, Wanzhou's tourism industry is also showing a trend of a hundred flowers. Urban tourism, rural tourism, cultural tourism and other forms of business go hand in hand, jointly promoting the prosperity and development of Wanzhou's cultural tourism market. Especially with the rise of the water level, the beautiful scenery of Pinghu Lake has once again appeared, attracting a large number of tourists to watch and play. Popular scenic spots such as the Three Gorges Pinghu Tourist Area, the Chongqing Three Gorges Immigration Memorial Hall, and the Tianshengcheng Cultural Tourism Block have ushered in a flood of tourists.
In addition, a number of new scenes and new formats have emerged during the National Day. The tent-opened Wanzhou Bingle Fang Amusement Center and Jialong Haiqu Ocean World have become a happy paradise for parents and children, and the newly opened tea stalls in the surrounding areas such as Chenjiaba Street and Zhonggulou Street and along the river have also added new highlights and characteristics to Wanzhou tourism. The rise of these new formats not only enriches Wanzhou's tourism product system, but also provides tourists with a more diversified and personalized tourism experience.
Consumption
Diversified Consumption Scenarios "New"
On October 1, at the newly opened Three Gorges Wanzhou Ice Paradise Amusement Center, citizens who came to experience the super space-time Rubik's Cube metaverse space were still unsatisfied. It is understood that more than 30,000 tickets have been pre-sold on the eve of the National Day of the Three Gorges Wanzhou Bingle Fang Amusement Center.
Every year, the National Day holiday is the peak season for consumption. Today, the traditional consumption model is shifting to a more experiential and personalized consumer demand. Major business districts and neighborhoods have also begun to adapt to this change, launching corresponding products and services, and innovating consumption scenarios to attract customers.
During this National Day holiday, the Tianshengcheng Cultural Tourism District has carefully prepared a series of colorful cultural and entertainment activities, including interactive games such as Internet celebrity bazaars, intangible cultural heritage kettles, and general war horse parades, as well as cultural activities such as throwing hydrangea to get married, brocade guard parade, and Li Bai's poetry interaction, so that tourists can deeply feel the unique charm of Chinese culture while enjoying play and consumption.
In addition to the Tiansheng City Cultural Tourism District, new urban tourism scenes such as Wanzhou Art District and Honghuadi Wharf are still popular; Surrounding rural tours such as landscape and cultural tours and riverside water tours are also crowded, and eco-tourism, rural tourism, outdoor sports, ecological picking, homestays, and special restaurants have become strong consumption hotspots. The sales of special farmhouses such as Anlan Valley, Suman Manor and Fig Farm increased by 24.8% year-on-year. This steaming consumer market shows the surging vitality of Wanzhou's economy.
Policies have been made to stimulate the vitality of the consumer market
Thanks to a series of preferential policies issued by the government and a variety of promotional activities launched by merchants, Wanzhou's consumer goods "trade-in" market ushered in a small peak during the National Day.
It is understood that during the National Day, Wanzhou's consumer goods trade-in activities continued to be popular, and the sales of key household appliances sales enterprises such as Kaixiang Electric Appliances and Haima Electric Appliances increased by 51% year-on-year. "Trade-in" has significantly boosted consumption in the whole region.
Traditional consumption has performed well
This National Day holiday,
Traditional consumption such as catering and retail also performed well.
The National Day holiday is a hot period for family dinners, friend gatherings, wedding banquets and other catering consumption, and the major catering units in Wanzhou have seized the consumption nodes, continued to carry out activities such as dining coupons and discounts and rebates, and carried out live promotions through platforms such as Douyin and video accounts, and the catering market in the whole region has a booming consumption. According to statistics, during the festival, the turnover of key catering enterprises in our district, such as 999, Zhixiang Tang, Li Shopkeeper, and Uncle Mother and Child Grilled Fish, increased by 26.4% year-on-year.
In addition to the catering industry, the retail industry is also booming, major shopping malls, supermarkets and characteristic commercial streets have launched a full amount of gifts, "anniversary store celebration", full lottery, purchase gifts, "old for new", explosive products seckill and other activities to promote consumption, increase the margin of profits, stimulate the consumer market, to achieve sales expansion and efficiency.
Reporter: Xiang Tao, Yang Qiju/Wen Ran Mengjun, Fu Zuoqiao, Huang Jianhua/Picture Intern: Hu Mengjie
Editor: Fan Qing
Editors: Duan Zhi, Yang Yuangang
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