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The official response is here! The Municipal Supervision Bureau said that the test results of sweet potato vermicelli have been released, and Sister Northeast Yu may go to jail
Internet celebrities overturn with goods: from the "Northeast Sister Yu" incident to see the crisis of trust and regulatory challenges
"Real gold is not afraid of fire", this old saying seems to have failed in the Internet age. The incident of Sister Northeast Yu selling problematic vermicelli is like a bomb thrown into a calm lake, causing ripples and unveiling the undercurrent behind the glamour of Internet celebrities. From the initial revelations and apologies, to the ambiguity of the test results, the suspension of the account, to the official intervention and the final determination of the violation, this series of events is like an absurd drama, exposing the crisis of trust in Internet celebrities bringing goods.
Disinformation: The collapse of trust
The core of the Northeast Yujie incident lies in false propaganda. The appearance of anti-counterfeiting bloggers is like a demon mirror, reflecting the true face of "sweet potato vermicelli" - a substitute for tapioca flour. This kind of deception not only damages the rights and interests of consumers, but also shakes the foundation of consumers' trust in online celebrities. Think about it, if even the most basic product information is fake, how can consumers trust other recommendations from Internet celebrities? It's like a high-rise building with an unstable foundation, which could collapse at any time.
Information asymmetry: The consumer dilemma
In the era of information explosion, consumers have more and more channels to obtain information, but information asymmetry still exists. Influencers use their influence and the trust of their fans to easily guide consumers' purchasing behavior. However, when influencers selectively conceal or distort product information for the sake of profit, consumers are stuck in an information cocoon and find it difficult to make correct judgments. This kind of information asymmetry, like a fog on the battlefield, makes consumers feel like a blind man touching an elephant when shopping, full of risks.
Lack of regulation: a breeding ground for wild growth
The Northeast Yujie incident also exposed the lack of supervision in the Internet celebrity delivery industry. For a long time, Internet celebrities have been in a state of savage growth, lacking clear norms and regulatory mechanisms. This regulatory vacuum provides an opportunity for some unscrupulous influencers to act recklessly and harm the rights and interests of consumers. It's like an intersection with no traffic lights, so it's no surprise that accidents are frequent.
The sword of the law: the last line of defense to protect the rights and interests of consumers
Thankfully, the local municipal supervision bureau quickly intervened and interviewed Sister Dongbei Yu, and finally determined her illegal behavior. This shows that the law is the last line of defense to protect the rights and interests of consumers. The intervention of the law can not only punish illegal acts, but also serve as a warning and regulate the development of the online celebrity goods industry. It's like putting the reins on a loose mustang and getting it back on track.
Future Trend: Standardization and Specialization
After the Northeast Yujie incident, the Internet celebrity delivery industry will usher in stricter supervision. It is foreseeable that in the future, Internet celebrities will develop in the direction of standardization and specialization. For example, strengthen the qualification review of online celebrities to bring goods, establish a sound complaint mechanism, and increase the crackdown on false propaganda. It's like installing seat belts and airbags on a moving vehicle to ensure the safety of passengers.
Data support and case support
Data 1:
According to the "2022 China Live E-commerce Industry Research Report", the scale of China's live broadcast e-commerce market will reach 3.5 trillion yuan in 2022, a year-on-year increase of 47.8%. Behind this huge market size, there are also huge regulatory challenges. (Data source: iiMedia Consulting)
Data 2: According to the "2022 "Double 11" Consumer Rights Protection Public Opinion Analysis Report released by the China Consumers Association, the proportion of complaints related to live streaming has increased significantly, mainly focusing on false propaganda and product quality. (Data source: official website of China Consumers Association)
Case 1: The Simba bird's nest incident also revealed the problem of false propaganda in the online celebrity delivery industry, which has aroused widespread social concern.
Case 2: Li Jiaqi's live broadcast room is difficult to fulfill the promise of "buying expensive and refunding the difference", which also reflects the imperfection of the after-sales service system in the Internet celebrity delivery industry.
Deep thinking: There is still a long way to go to rebuild trust
The Northeast Yujie incident has sounded the alarm for us. The essence of online celebrity delivery is the trust economy, and once trust collapses, the entire industry will be hit hard. How to rebuild consumers' trust in online celebrities is a difficult problem for all practitioners. This requires the joint efforts of influencers, platforms, regulators and other parties to build a healthier and more orderly online consumption environment.
A few suggestions:
Internet celebrities should strengthen self-discipline, adhere to professional ethics, and be responsible for recommended products.
Platforms should strengthen supervision, establish a sound review mechanism, and severely crack down on violations.
Regulatory departments should improve relevant laws and regulations, increase the force of law enforcement, and protect the rights and interests of consumers.
Consumers should be vigilant, consume rationally, and do not blindly follow the trend.
The Northeast Sister Yujie incident may be just the tip of the iceberg, revealing the deep-seated problems in the Internet celebrity delivery industry. We hope that with the joint efforts of all parties, online celebrity sales can return to the right track, truly play their due role, and bring more high-quality products and services to consumers. It's like pruning the branches and leaves to make the tree thrive.