Introduction: Don't be stupid and miss the golden period of pre-sale!
Imagine a small store that is approaching the holiday season, and the sales of pre-sold items are always looking at other peers "rejoicing", but they are in a hurry, only to see a large number of customers flow away, and the final sales are heart-wrenching, isn't it very common? Pre-sale is actually an extremely important marketing link, which can help merchants lock in consumers in advance and increase sales, so how can we seize the opportunity with the help of Alimama's platform data and tools at this critical moment?
Believe me, as long as you do your homework and make good use of Alimama's features, you will be able to open a wider sales door for your store, and next, I will take you to explore the secrets of pre-sale in depth, so that you can stand out in this competition without gunpowder
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Preparation before pre-sale: everything is ready for the east wind
Preparation work is like the preparation of cooking, rice, vegetables, seasonings are indispensable, we have to set a reasonable pre-sale target, many times, merchants blindly pursue high sales, as a result of the beginning of the goal is not very clear, so, how to set this goal? You can learn from last year's data to see how sales were at that time, and then combine it with industry analysis to develop a set of realistic goals
Next is the selection and pricing link, this can be carefully pondered, we can not only rely on subjective judgment, the selection of products must be combined with actual data, Alimama's commodity analysis tool can let you intuitively see which products are more popular, the changes in sales, you can also see what popular models your competitors use, give yourself a pricing reference, in addition, it is also important to play a reasonable price strategy, to consider costs, market response and other factors
When it comes to pre-sale product packaging, don't underestimate this step, details determine success or failure, design eye-catching main pictures and concise but attractive copywriting for the product in advance, for a simple example, if you sell a watch, you have to highlight its exquisite appearance and long battery life, there is only one truth, it is king to attract the attention of consumers
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Play with Alimama data: know yourself and know your opponent in a hundred battles
Today's e-commerce has almost no way out without data, it's time to learn data analysis, you have to first figure out what the real needs of consumers are, use Alimama's data analysis tools to analyze the popularity and conversion rate of their products, the popularity is not high? Then you have to consider whether there is a problem with the product itself, or the publicity is not enough, and you must adjust the strategy in time, so as not to let the potential stocks become "dead stocks".
Next, it's time to talk about crowd analysis, which is also an important part of laying the foundation for success, using the crowd portrait analysis function provided by the platform can help you find the precise characteristics of your target consumers, understand their preferences and shopping habits, and figure out who your customers are, so as to formulate corresponding marketing strategies for them
Competitor analysis is also an indispensable part, "know yourself and know your opponent, invincible" This sentence is very classic, with the help of Alimama, look at the performance of competitors, learn from their good methods and successful cases, avoid the pits you have stepped on, and turn successful experience into a part of you
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Pre-sale promotion strategy: Let the traffic flood in
When everyone is ready and the pre-sale activity begins, you have to plan the promotion strategy well, you know, traffic is the "blood" of the pre-sale activity, it can make the whole event vibrant, and it is one of the most effective ways to create a hit and go straight to the goal
Once there is traffic, our advertising strategy also has to keep up, here let's talk about precise targeted delivery, if the traffic is blood, then advertising is the heart that promotes its flow, to ensure that every penny spent is worth it, I recommend keeping in mind one: according to different promotion stages, timely and flexible adjustment of the delivery strategy, accurate targeting of potential customers, so that you save effort and increase efficiency
Don't forget to optimize the store page, improving the user experience is also the top priority, just like entering a store, the façade is neat, the goods are clear, and the service is enthusiastic, customers are naturally willing to stay longer, and the conversion rate is also improved by this, so during the pre-sale period, make full use of Alimama's various tools to increase the traffic of the store, so that the business is more and more prosperous
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Post-pre-sale evaluation summary: review can continue to improve
After the pre-sale event, the evaluation and summary work must not be missing, only in this way can you find out the improvements, conduct data analysis, interpret the success and shortcomings of the pre-sale activities, adjust the next pre-sale plan in time, and adjust your strategy through the feedback of data, and don't stop because of a certain success
Conclusion: The pre-sale success is just the beginning!
On the road of pre-sale, we have to realize that it is not the finish line but a new starting point, and the operation of the store needs long-term efforts and continuous optimization
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I hope that through this article, you can have a deeper understanding of the importance of pre-sale and the various functions of the Alimama platform, I believe that as long as you do it with your heart, success is waiting for you not far away, let us work together in the wave of e-commerce, ride the wind and waves to create your own brilliant sales performance!