The autumn breeze is gradually blowing, and the ginkgo biloba is dyed, just like the reincarnation of fashion trends. Nowadays, new Chinese clothing is more and more favored by fashion trendsetters. Recently, the SS2025 Shanghai Fashion Week - "Rose-in-the-Fly" Oriental · New Chinese Show Exhibition, sponsored by Orient International Group and Shanghai Textile and Fashion Industry Development Co., Ltd. and supported by Hengyuanxiang strategy, kicked off in Hall Q of Xuhui Binjiang Tank Art Center.
The theme of the new Chinese show is set with the historical allusion "Magnificent Travel, Transcendent Solitude" as the source of inspiration, and the main visual is detached from the traditional Chinese style, and the neon and magnificent colors are integrated with the Chinese artistic conception, translating the unique oriental artistic aesthetics into a diversified visual language and conveying the essence of the show. The exhibition brings together six major design brands to present a magnificent artistic realm with an immersive fashion exhibition, regain and imprint the public's awe and admiration for oriental culture, and endow the contemporary expression of new oriental aesthetics.
The first release show "Interlocking" used "Pan Buckle" as the key element throughout the entire collection, opening a gorgeous new Chinese fashion experience. A buckle provides insight into the context of Chinese aesthetics. "Kink cloves, cover the hibiscus buttons", meandering, the subtle beauty of the Orient is eloquent.
Hengyuanxiang, a Chinese national brand with a history of nearly 100 years, appeared in the show with the "2024 Brand Renewal" series. The "2024 Brand Renewal" series of products starts with the fashion story of Shanghai, integrates the modern fashion of the new era, links tradition and the future, and weaves a new chapter of Shanghai-style fashion. This new series not only deeply explores and creates "beauty", but also sublimates and interprets Shanghai-style culture, showing a new aesthetic lifestyle: combining brand culture and oriental aesthetics more closely to achieve the brand spiritual realm of "Oriental weaving, all things are born", and creating "Oriental new Chinese style, a line of all things, weaving a new and new velvet".
This season's show will be held in Hall Q of Shanghai Tank Arts, a vibrant Xuhui riverside art and cultural landmark. In the modern gallery space created by art design in the circular oil tank space, according to the different functional characteristics of the new Chinese static exhibition and the show, the floor space is layered and progressive, and the new Chinese bottle fan frame art space and digital show are constructed for the static exhibition.
SS2025 Oriental · New Chinese Fashion Show Shows the world from the Oriental realm, attracting domestic and foreign brands to actively explore Oriental culture, bridging the distance of time and space, providing new sample materials for cultural exchanges and integration between China and foreign countries, and promoting the development of the global fashion industry in a more inclusive and diversified direction.
Reporter: Wu Huixiong
Editor: Geng Jieyu