Overview: With the increasing sales of carbonated beverages, the scale of the carbonated beverage market in mainland China is also expanding. The data shows that during the period from 2021 to 2022, the growth rate of the mainland carbonated beverage market will remain above double digits, with a year-on-year increase of 12.4% in 2022 to 115.226 billion yuan, and a CAGR of 6.7% from 2016 to 2022. In 2023, the size of China's carbonated beverage market will be about 123.2 billion yuan.
Keywords: carbonated drinks, sugar, market size
1. Overview of the carbonated beverage industry
According to the national standard "carbonated beverages (soft drinks)" (GB/T 10792-2008), carbonated drinks (soft drinks) are beverages filled with carbon dioxide under certain conditions, excluding beverages with carbon dioxide gas produced by the fermentation process itself; It can be subdivided into juice-based carbonated drinks, fruit-flavored carbonated drinks, cola carbonated drinks, and other carbonated drinks.
In the sixties and seventies of the twentieth century, many cities in China had well-known brands of soda with local characteristics, and even became the city's business card. At the end of the seventies, international beverage giants Coca-Cola and Pepsi entered the Chinese market, using their strong marketing capabilities and financial strength to expand strongly in China. In the 90s, the domestic "old soda" or joint venture brands were discontinued, or were shocked to stop production one after another, and a few barely maintained their operations, and the scale also shrank significantly. Since the beginning of the 21st century, with the significant increase in China's economic strength, China's old soda brands that have been suppressed for 20 years have been reinstated one after another, with the return of Bawangsi soda in 2003, the resumption of production of Laoshan Cola in 2004, the comeback of Arctic Ocean soda in 2011, the restart of Shanhaiguan soda in 2014, and the announcement of the comeback of Tianfu Cola in January 2016. In addition, under the diversified needs of consumers, the product matrix of other types of carbonated beverages such as fruit-flavored carbonated beverages is becoming more and more abundant.
Second, carbonated beverage industry policies
The Chinese government attaches great importance to food safety issues, and during 2023, relevant ministries and commissions have successively issued laws, regulations and policies such as the Work Plan for the Tracking and Evaluation of Food Safety Standards and the Measures for the Evaluation and Assessment of Food Safety Work to improve the food safety management system, continuously improve the level of food safety work in the whole chain, and ensure the health and life safety of the people. As an important part of the food industry, carbonated beverages will also develop towards health and quality driven by policies. At the same time, in order to promote the development of carbonated beverages and the entire beverage industry, the central government encourages advantageous areas to develop the beverage industry according to local conditions, and improve beverage production and packaging technology.
3. Industrial chain of carbonated beverage industry
From the perspective of the industrial chain of the carbonated beverage industry, the upstream is the supply of raw materials, including sugar, carbon dioxide, fruit flavor, food additives, packaging materials and production equipment; The midstream players are manufacturers of carbonated beverages; The downstream sales channels involve traditional offline channels such as supermarkets, convenience stores, and restaurants, as well as online channels such as e-commerce platforms and social media, and consumers are the terminals of the industrial chain.
Note: This article is excerpted from the industry analysis article "Research and judgment on the relevant policies, market size, competition pattern and development trend of China's carbonated beverage industry in 2024: the market scale continues to grow, and carbonated drinks will develop towards a sugar-free trend [Figure]" released by Zhiyan Consulting.
Based on the authoritative data released by the National Bureau of Statistics, government agencies, and industry associations, the "China Carbonated Beverage Industry Market Panorama Research and Development Trend Research Report" released by Zhiyan Consulting combines the collection and analysis of global data such as in-depth research data, expert feedback data, and internal operation data to improve the efficiency of customers' business decision-making. This report makes an in-depth investigation and research on the current situation and market of China's carbonated beverage industry, and makes a prudent judgment on the future development prospects and trends according to the development trajectory of the industry, which provides a crucial decision-making reference for investors to find new market investment opportunities and enter the investment layout of the carbonated beverage industry.
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