She is currently the Vice Chairman of Sotheby's Asia and Chairman of Sotheby's China, one of the four largest auction houses. The experience, experience, pattern, and ability of a woman in this position are all at the level of the boss, and she talks about projects that are often hundreds of millions of dollars, and the entertainment industry is too small.
Text丨Financial gossip female author: Wu Yanzu is fake and serious
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Recently, Zhang Zetian appeared at the Tsinghua Alumni London Art Exhibition, and he was in quite good shape, maintaining sweetness and elegance at the same time. The photo of her and alumnus Hua Zhen was also on the hot search, and netizens praised the two for their beauty and temperament.
Hua Zhen has had more hot searches than Zhang Zetian in the past few months, and in September, because of the "passive" entanglement between Zhang Yuqi and Yu Shi, she became the focus of traffic. thought it would be a confused account, but she solved the matter in a few words and "walked away".
Hua Zhen is indeed the "eldest sister", but not because of entertainment scandals, let alone taking photos with alumni. She is currently the Vice Chairman of Sotheby's Asia and Chairman of Sotheby's China, one of the four largest auction houses.
The experience, experience, pattern, and ability of a woman in this position are all at the level of the boss, and she talks about projects that are often hundreds of millions of dollars, and the entertainment industry is too small.
1.
/ Two sentences to get Zhang Yuqi, intentionally "cultivate" Huang Bo,
One shot is $73 million /
In September, Zhang Yuqi said on a talk show, "So, did you break up", and the entertainment industry was lively for a long time. In particular, she threw out the concept of "second sister", which naturally reminds people of who is the "eldest sister".
In May 2023, Hua Zhen was revealed to go to the crew of "My Altay" to visit Yu Shi. She clarified that the two only intersected at work and nothing else. But persistent netizens still identify Hua Zhen as the "eldest sister".
In this regard, Huazhen "took the initiative to fight" and replied to two paragraphs in the comment area. To sum up, one is a friend with Yu Shi, the second emphasizes that someone deliberately hacked her, and the third "earnestly teaches" Yu Shi not to be busy explaining, to do his own things well and contribute to society.
It may seem like a few simple sentences, but the effect is comparable to a statement. denied the rumors, explained the reasons, sublimated the values, and interspersed with some of her work content, which can be regarded as a wave of soft broad.
What exactly does Hua Zhen do? can make netizens think of her when they talk about the rich woman.
In January 2023, Sotheby's, a well-known auction house, released a "letter of appointment" on Weibo, and Huazhen was appointed as the vice chairman of Sotheby's Asia and chairman of China.
It's not an easy task, you have to understand the luxury goods that have risen to the level of collections, you have to maintain good relationships with collectors and institutions with deep pockets, you have to get them to pay for their collections, and you have to be responsible for improving China's position in the auction industry.
▲Hua Zhen (right)
Hua Zhen was born in 1981, a native of Beijing, from a prestigious family. In an interview with "Harper's Bazaar", she once said that the whole family is very simple and low-key, and she was afraid that she would have a superior mind, so she was sent to the countryside to "exercise" since she was a child, and she has been living in school when she was in middle school, and has developed an independent character.
After completing high school in Beijing, Huazhen was admitted to Indiana University in United States, Bloomington, majoring in cultural exchange and East Asian studies, minoring in marketing, and successfully obtained a double bachelor's degree. Later, he was admitted to the School of Economics and Management of Tsinghua University to study business administration and obtained a master's degree.
While studying in the United States, Hua Zhen became interested in art and obtained a diploma in diamond identification from GIA. After graduating with a master's degree, Hua Zhen successfully entered Sotheby's International Auction House, at the beginning he was a low-level employee, and since 2014, he has been a senior consultant for China business strategic planning, in 2016, he was promoted to vice chairman of Sotheby's China, in 2019, he was promoted to vice chairman of Asia, and in 2023, he will go to a new level. In terms of the speed of career promotion, she is definitely at the level of "working queen".
Huazhen's social media shows that she participates in various art exhibitions almost every week. Finding out more about "baby" is part of her job, and she also has to "meet" a lot of powerful people.
In 2023, Huazhen will "excavate" the rookie sculptor Huang Bo, yes, that movie star. Huang Bo took out two works named "Breaker" and "Sister", Hua Zhen carefully tasted them, talked very happily, and had great intentions to cooperate. Netizens said that if Huang Bo can be "cultivated" into a sweet and sweet spot in the art world, Hua Zhenke can no longer be called "eldest sister", and should be "master".
Another important task of Huazhen is to help "customers" buy, buy, buy.
Some netizens broke the news that at an auction in New York, Huazhen auctioned a painting on behalf of the "customer". At first, many people participated, and in the end, Hua Zhen and another bidder were left, and the two sides started a tug-of-war for 10 minutes, and you kept bidding. Hua Zhen paid $73 million and finally closed up, but did not take the picture, and the opponent won but paid a sky-high price of $85 million.
Tianyancha shows that Sotheby's has 4 affiliated companies in China, which are involved in business culture and e-commerce, and Hua Zhen is all directors in them, so it can be said that she has fully participated in Sotheby's business dealings in China.
Hua Zhen is also in charge of "market analysis and competitor research", which suggests that she take a look at Douyin. In the past few years, there has been an auction goddess who is very popular and is definitely a strong competitor of Huazhen.
2.
/ Let the big guy spend 55 million for her in three minutes,
"Li Jiaqi in the bidding world" cabbage can be sold into jadeite /
On Douyin, Chen Liangling, an auctioneer from Christie's, has been popular for three or four years. Every auction season, her related videos will become popular once, and people call her "Li Jiaqi in the bidding world". The title of the related video is usually "Earn tens of millions of rich people with a wave of your hand" and "The perfect combination of oriental charm and spending money"......
For example, in 2022, Christie's auctioned a Ming Dynasty Huanghuali four-headed official hat chair, with a starting price of 8 million Hong Kong dollars.
I saw Chen Liangling standing on the auction table gracefully and generously, and immediately started the auction after introducing the rules. She repeated the offer and asked if someone else had to bid. Although the tone is gentle, it is actually a tight rhythm, and the people below have bidd.
With her constant "encouragement", in more than 20 seconds, the price has reached the 20 million Hong Kong dollar mark. Chen Liangling still had no intention of dropping the gavel, and asked the telephone operator gently, asking them to quickly ask the big guy behind him if he was willing to pay a higher price.
The big guy fell into Chen Liangling's rhythm step by step, the price came to 30 million, and after a short silence, someone directly shouted 50 million, and the audience was in an uproar.
Generally, the auctioneer is about to fall the hammer at this time, at this price, what more bicycles. Chen Liangling still asked, and added a little psychological pressure: "After so many mouthfuls, are you sure you don't want to?" ”
Suddenly, a rich man couldn't help it, and raised the price to 55 million, she asked a few more words as usual, and others stopped bidding, and finally made a deal. After watching this video, netizens were amazed, saying that she said: "The bidding has risen under her words, and she has a hammer of gold while talking, laughing, and waving her hand."
In less than 3 minutes, Chen Liangling made the big guy pay 55 million Hong Kong dollars willingly.
Auctioneer is just a side hustle, her real role is Vice President of Christie's Hong Kong, and she is also the Senior Specialist and Head of the Chinese Porcelain and Art Department.
Chen Liangling was born in Taiwan Province, China in 1985, her mother is a literary and artistic youth, and she visited the National Palace in Taipei since she was a child, and learned about the porcelain of Dingyao, Ruyao and Guanyao.
She left China's Taiwan Province at the age of 13 to study abroad, majoring in biology at Cornell University in United States.
In a year, she saw many authentic works and famous objects, and in 2010, she chose to study for a master's degree in Chinese art history at Christie's in London, and joined Christie's Hong Kong Chinese Art Department in 2010.
Due to her excellent work ability, Chen Liangling was offered a job as a "part-time" auctioneer a few years later.
She seems to have a talent for this work, and she will wear the same style of clothes at each auction, and the whole process she smiles and raises her fingers appropriately, and she gently sells millions or even hundreds of millions of collections. Netizens said that watching Chen Liangling's auction is both technical and ornamental.
She became famous in 2019. At a spring auction of ancient paintings and calligraphy in Hong Kong, she seamlessly connected Chinese and English throughout the whole process, and sold the "Seven Words of Poetry Scroll" with a starting price of 5 million Hong Kong dollars at a high price of 83.22 million Hong Kong dollars, a full 16 times in a row.
In fact, when the auction was 30 million Hong Kong dollars, the price had already scared many customers away, and there were only two companies left to compete. In the process, as long as the price is raised, Chen Liangling will put her sincere and gentle eyes on the other party, cooperate with body movements, and combine rigidity and softness to "catch ducks on the shelves", and finally auction a sky-high price of more than 80 million Hong Kong dollars.
Later, her use of body, language and eyes reached the pinnacle, and the cabbage could sell at the price of the jade cabbage.
For example, during the auction of the "Ming Dynasty Zhujia and Taonan Village Poetry Manuscript Scroll", the estimate of this work was very conservative, and the starting price was only 190,000 yuan.
There was very little price increase in the front two hands, and suddenly someone directly shouted 2 million, Chen Liangling then raised the tone slightly, and said twice in a row, "Someone directly increased the price to 2 million", and then asked with tight gestures and anxious eyes.
Later, it was completely out of control, and the rich people from all walks of life continued to increase the price, from 10 million to 20 million to 30 million, and finally sold for 34 million Hong Kong dollars, and the value soared 178 times.
From estimating, shouting, bidding, urging, until the last moment of the golden hammer, Chen Liangling has a perfect grasp of this set of rhythms, and has her own characteristics.
After becoming the top streamer of Douyin, many social media found Chen Liangling and asked her to open an account, and fashion brands asked her to be an endorsement one after another, but she refused.
She doesn't read online reviews, but she fears that she will have negative comments, so she hands over her media image to the public relations department. Under this news, netizens said: "What are you spending this unjust money for, just rest assured, you have 0 negative reviews on Douyin." ”
Behind the scenes of Christie's, there are also many "female bosses", whose work ability is as good as Chen Liangling.
3.
/ "The New Queen of Chinese Entertainment" switched to auction,
A hammer helped Guan Zhilin earn 360 million /
At the end of October 2017, there were two weddings that attracted the attention of netizens, one was Song Hye Kyo and Song Joong Ki, and the other was Yang Yuancao and her husband Li Ruigang's make-up wedding.
First of all, let's introduce Yang Yuancao's husband - Li Ruigang. The media boss, who is used to being called "Uncle Li" in the industry, is also known as "China Murdoch" because of the acquisition of Murdoch's Star Media. For this reason, Yang Yuancao also has the title of "Domestic Deng Wendi".
Yang Yuancao was born in Chongqing in 1980, her father is a businessman, and her family conditions are good, she has learned a lot of knowledge about business management. At the age of 18, Yang Yuancao's grandmother and father passed the TOEFL exam with high scores and was admitted to Cardiff University in United Kingdom.
In 2005, after graduating with a master's degree, Yang Yuancao gave up the opportunity of an annual salary of 600,000 yuan at that time and founded a film and television production company by herself, planning to sell films made abroad to China. The domestic review of foreign films is relatively strict, and if one or two films do not pass the review, the company will be miserable.
Later, foreign variety shows were very popular, and Yang Yuancao immediately took action to introduce "The Voice of China" to China, and in just over two months, the ratings soared from 1.47% to 5%. became popular with many amateurs, and even the mentor became popular.
Later, they concocted variety shows such as "China's Got Talent", "Dance Forest Competition", "The Sing-Off Singing Group", "Romantic Full Car", "Dream Cube" and other variety shows, in those years, most of the most popular variety shows were operated by Yang Yuancao except for Korea. She has become recognized as the "new queen of Chinese entertainment" in the domestic industry.
It is reported that the sponsorship fee of the "Voice of China" project alone has made her wealth from 60 million to 200 million and then to 250 million. Therefore, after marriage, Yang Yuancao is in the stage of enjoying life, usually petting cats, raising dogs, playing polo, and participating in various forms of parties.
I went to a lot of parties and got to know a lot of people, including Christie's executives.
In 2021, Christie's extended an olive branch to Yang Yuancao and appointed her as Chairman of Christie's Auction House China, with the following responsibilities: promoting Christie's business expansion in China, strengthening trust with high-end customer groups, and enhancing Christie's brand awareness through participation in key marketing and customer campaigns.
Familiar with the responsibilities of this position? Yes, it's exactly the same as Huazhen's requirements. To put it bluntly, the job of both of them is to use their own resource networks to pull the rich and elites to the auction hall and anchor high-priced customers for the auctioneers who raise the hammer at the front desk.
Yang Yuancao is very good at this kind of work, in the past, she was looking for buyers for IP such as "The Voice", but now she is looking for buyers for collections, which is the same nature. In the three years since she became president of China, Yang Yuancao has planned many auctions, the most famous of which is the auction of jewelry for Guan Zhilin.
In October 2022, Christie's announced that it would auction Guan Zhilin's jewelry worth 100 million Hong Kong dollars. He also said that part of the proceeds will be used for charitable activities.
The star jewelry itself is full of stories, and it has to do charity, and the attention has soared directly. At the December auction, 180 pieces of jewellery sold for nearly HK$360 million, three times higher than the estimate. Compared with seeing the transaction price, Guan Zhilin smiled, and Yang Yuancao also smiled.
You may not believe it, but auction houses have traditionally been identified as "men's world". The reason is that men have an advantage in the appraisal, valuation, and auction strategy of goods, and are more decisive in the auction, and the tense atmosphere of the auction is more suitable for men......
After reading the work of the above ladies in the auction house, can the above statement still hold up? Since Chen Liangling became popular, the four major auction houses (Christie's, Sotheby's, Poly, and Guardian) have been actively cultivating their own female auctioneers.
Christie's, in particular, has 26 of the 54 officially recognized auctioneers (including Chen Liangling). Among the executives behind the planning, there are also a number of women such as Yang Yuancao.
Although the number of people is not yet dominant, if the current traffic is concerned, the argument that the auction house is traditionally identified as a "man's world" is no longer true.