Cold thinking behind the "hot war" of air conditioning
This summer, the air conditioning market can be described as very lively. The major brands have done their best, and you will sing and I will appear, and the fight is inexorable. Not to mention the old powerhouses such as Midea, Gree, and Haier, new players like Xiaomi and Huawei have also entered the battlefield, dazzling consumers. However, behind this "hot war", there are many hidden questions worth pondering.
The competition in the air conditioning market is a vigorous price war on the surface. Major brands have launched promotional activities, and gimmicks such as "buy one get one free" and "0 yuan buy" have emerged in endlessly. But take a closer look, where is this innovation, it is clearly playing a routine.
Some manufacturers first raise the price, and then reduce the price significantly, as if it is very favorable. As everyone knows, the final price may be more expensive than usual! What's more, under the banner of "smart", some bells and whistles have been introduced, such as using mobile phone APP to control air conditioning. What's the use of that? Can I still use my mobile phone to turn on the air conditioner at home when I go to work?
When it comes to air conditioning, we have to mention the age-old problem of energy efficiency standards. Some time ago, the introduction of the new version of the energy efficiency standard has caused a lot of waves in the industry. Some people say that this is to promote energy conservation and emission reduction, while others think that some companies are behind it.
I think it's good to set standards, but you can't do it all right either. Nowadays, many old houses have limited circuit carrying capacity, and it may not take long to burn the circuit with an energy-efficient inverter air conditioner. Isn't that more than worth the cost? In addition, the price of energy-efficient air conditioners is generally high, which may be prohibitive for some families with poor economic conditions.
The air conditioner is a thing that is lively when you buy it, and it is cold when you use it, but once something goes wrong, it's a nightmare. A few days ago, my air conditioner broke down, and I called the customer service phone and waited for a long time to connect. I had to wait for several days to make an appointment for repairs. In the end, the maintenance master came, and it was done by dividing five by two, but the repair cost was frighteningly high.
This reminds me of the uproar a few years ago, "Gree air conditioning maintenance costs are more expensive than buying a new machine" incident. Although Gree later responded, this phenomenon is probably not uncommon in the entire industry. Manufacturers, can you spend more time on improving after-sales service, instead of thinking about how to fool consumers all day long?
While the air conditioner brings us coolness, it also brings a lot of burden to the environment. Refrigerant leakage can exacerbate the greenhouse effect, and the heavy use of air conditioners will increase electricity consumption. Some experts have calculated that if the air conditioning in the whole country is turned on at the same time, the demand for electricity will skyrocket by nearly 30%!
However, in the face of such environmental pressure, many manufacturers do not seem to care. They are more willing to make a big fuss about advertising, and slogans such as "more energy-saving" and "more environmentally friendly" are shouting loudly, but in reality there are few real technological breakthroughs. I wondered, how can you pretend to be deaf and dumb on such a critical issue when you brag all day about how much you value innovation?
Looking back on this "hot war" in the air conditioning market, people can't help but feel a lot of emotion. The price war is in full swing, but innovation is struggling; Energy efficiency standards are debated, and after-sales service is still poor; Environmental issues are becoming more and more serious, but manufacturers seem to be indifferent.
As an ordinary consumer, I really hope that the air conditioning industry can have fewer gimmicks and more real technological innovation. Instead of thinking about how to fool consumers all day long, we should spend more time researching how to improve product quality, reduce energy consumption, and reduce environmental impact.
After all, an air conditioner is more than just a refrigeration device, it's about our quality of life and the future of the planet. Hopefully, in the near future, we'll see a real technological revolution instead of this kind of marketing war. However, whether this wish can be realized is still a question mark.
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