Zhongnong Rongxin participated in the China Urban-Rural Integration and County Urbanization Development Conference

On June 25, the China Urban-Rural Integration and County Urbanization Development Conference was held at the National Convention and Exhibition Center in Tianjin. Zhongnong Rongxin (Beijing) Technology Co., Ltd. was invited to participate in the conference as a strategic partner, and Zhang Dandan, chairman of the company, delivered a keynote speech with the theme of "promoting the digitization of rural assets and creating a new model of rural revitalization".

The meeting was presided over by Chen Yanbing, secretary of the party committee, vice chairman and chairman of the China Urbanization Promotion Association, Wang Qinmin, vice chairman of the 12th National Committee of the Chinese People's Political Consultative Conference and former chairman of the All-China Federation of Industry and Commerce, Yang Weimin, former deputy director of the Central Finance Office and deputy director of the Economic Committee of the National Committee of the Chinese People's Political Consultative Conference, Yin Chengjie, former deputy secretary of the party group and executive vice minister of the Ministry of Agriculture, and researcher of the Counselor's Office of the State Council.

Zhang Dandan, chairman of Zhongnong Rongxin (Beijing) Technology Co., Ltd., spoke at the meeting

Zhang Dandan said that digitalization has become a new driving force for important national strategies such as rural revitalization and new urbanization, and the implementation of these strategies should be promoted as follows:

First of all, it is necessary to take the activation of agriculture-related assets as the entry point. Agriculture-related assets are the greatest wealth that rural areas and peasants have, and are an important material foundation for the construction of new-type urbanization and rural revitalization, involving the fundamental interests of thousands of households and rural collectives. Taking this as the entry point of the work, it will surely maximize the value of agriculture-related assets, maximize the beneficiary groups and optimize the path of rural revitalization, and harvest the good effect of doubling the results with half the effort.

Second, keeping agriculture-related assets flowing is key. Promoting the legal utilization, circulation, and trading of assets such as rural land and residential land in China is conducive to the flow and revitalization of rural assets, to the increase of peasants' property income, to the return of social capital to the countryside, and to the sustainable and long-term development of the rural economy.

Third, digitally empowered assets are a new engine of rural growth. The experience of urban development has demonstrated the benchmarking cases of digital empowerment of assets and economic development. Only by digitizing rural assets and digitally certifying asset rights and interests, and consolidating the foundation for the flow of agriculture-related assets, can we tap the value of agriculture-related assets, give new growth engines to agriculture-related assets, and integrate rural revitalization with new urbanization for benign development.

In the process of practice, Zhongnong Rongxin also summarized the "five-step methodology" of digital operation of rural assets, namely, data asset data, data asset value, capitalization of valuable assets, creditization of rural asset holders, and integration of industry and finance to activate the value of rural assets and help rural economic revitalization. The "Digital Solution for Rural Revitalization" and its core product "Spring Farming" APP created by Zhongnong Rongxin can improve the level of big data intelligence and agricultural and rural integration development through the new model of smart agriculture, and use new technologies such as blockchain, 5G, artificial intelligence to create a rural digital asset service ecosystem; it can give every inch of land value, issue digital certificates for every rural asset, and let every farmer have credit; can promote the quality change of rural industry, the change of rural economic efficiency, The dynamic change of rural development and the change of agricultural development mode will comprehensively promote the high-quality development of the county economy.

In Jilin Province, Zhongnong Rongxin has built a digital service platform for rural revitalization, a rural property rights trading platform, and an agricultural insurance supervision platform in the province, combined with the actual needs of local rural revitalization, providing an effective service carrier for asset supervision, agriculture-related credit, rural property rights transactions, and agricultural insurance supervision. This move has given rural governance a grip, allowed agriculture-related assets to be priced, allowed farmers to have credit, allowed farmers to enjoy the right to obtain inclusive finance, and let industrial development have the source of "capital" as living water.

In Xinjiang, Zhongnong Rongxin landed on the overall platform, built a "digital regiment field" for the Xinjiang Production and Construction Corps, added functions such as smart party building and government management, and moved the traditional offline tedious work online. And through the platform to help the corps comb and build the cotton industry chain. In addition, Zhongnong Rongxin has also helped more than 10 provinces to implement the digital service model of rural revitalization, and promote the deep integration of urban and rural industries and finance.

Since 1998, Zhongnong Rongxin has used digital means to reclaim and activate rural assets. For more than 20 years, Zhongnong Rongxin has deeply cultivated the three rural fields, undertaken the construction and operation of a number of national application platforms, served relevant government agencies, and laid a deep foundation for agriculture-related asset services. Among them, it has created various successful classic cases such as the Sunshine Agricultural Integrity Network, the Rural Three-Capital Management Information System, and the Rural Land Rights Confirmation System, which have promoted the development of the industry. (China County Economic Daily reporter Li Duance)