Liu Jiali
Casually wash from head to toe with a bar of soap, catch up with the discount to let the other half buy himself some men's skin care products, the daily products are not wanted by others, plus a series of "he is not worthy" appeared in the live broadcast room of the beauty anchor... These things that happen every day around us actually reflect the "skincare dilemma" faced by many Chinese male consumers.
So the question is, regarding skin care, can men really be sent away casually? Do they really have no need for clean, soft skin? More and more research data proves that the Chinese male skin care and beauty market is strong and full of potential, and the younger the male consumer, the more dare to find their own skin care products - it is time to see the real skin care needs of men!
The details are different, and the skin care is naturally different
Compared with the delicate texture of women's skin, men's skin tends to appear more "thick", they may face the problem of pores being more enlarged, and often have the problem of excessive facial oil secretion, "The stratum corneum of male skin is generally 20% thicker than that of women, and the oil secretion is 73% more than that of women," Clove Doctor contract expert Shu Chang analyzed at the L'Oréal Men's Amino Acid Cleanser New Product Launch. In addition, because of the high level of male hormones, developed sebaceous glands, many boys will also encounter acne in adolescence, coupled with the habit of not liking to apply slimy skin care products and sunscreens, the skin will easily encounter more external challenges than imagined, and premature wrinkles, dull skin and other problems have also become the norm, "There are data that 51% of men look 5 years older than the actual age, and the signs of aging are more obvious," Shu Chang said.
Dr. Lilac contract expert Shu Chang analyzed the differences between men's and women's skin at the launch of L'Oréal's men's amino acid cleanser.
This difference in many details directly leads to the difference between men and women in basic skin care. For example, the proportion of oily skin in men is higher than that of women, so the demand for gentle and powerful oil removal will be higher than that of women, because many men have different needs for fragrance and texture than women, so they will also differ in product design.
Three simple steps to harvest a clean face
Although the problems faced by men and women in the skin problem are different, the goal is quite the same, that is, to do a good job of sunscreen and moisturizing, so that the skin can be in a healthy state for a long time, as for other advanced needs such as anti-aging, whitening and so on, that is the last word.
The first step in any skincare is actually cleansing. Although the proportion of men currently using makeup is slowly increasing, for most men, the demand for makeup will only appear on some specific occasions, and these occasions may often have makeup removers prepared for men, so many times it is not necessary to prepare a bottle of makeup remover products at home - but the preparation of cleansing products is very necessary. Air pollution, dust adhesion, oil secretion and other situations occur every day, only with water to wash the face can not achieve the effect of "clean face" - water can wash away the dust, but in the face of oil and other secretions can not be done.
L'Oréal Men's Charcoal Amino Acid Purifying Oil Moisturizing Cleanser, Jack Black Pure Daily Cleanser, Coyan's Men's Vitality Cleansing Gel, Nivea Men's Hydra Amino Acid Cleanser
Through a combination of ingredients, commercially available facial cleansers can help users achieve this goal. As far as the current market is concerned, facial cleansing products for male consumers tend to emphasize their "strong cleaning", and some cleansing products will use soap base to achieve cleaning effects. But with the release of more and more skin care research results, soap-based cleaning power has become a catalyst for many skin problems, amino acid cleansing products have gradually revealed the "mainstream" trend - even for "thick-skinned" men, as long as you choose the appropriate formulation of amino acid cleansing products, you can also harvest a clean face.
SK-II Skincare Serum, Biotherm Men's Hydrodynamic Moisturizer, LAB SERIES Moisturizing And Rejuvenating Serum, Lancastin Multidimensional Light Shield Light Spot Brightening Sunscreen
The combination of toner and lotion is another standard, but lazy men often use it with their own tricks, such as forgetting both products at once, or thinking that lotion is troublesome to choose only toner - in fact, even if you are lazy, it is better to use only lotion, after all, the cleansed facial skin needs to establish a new water and oil balance system in a short period of time, and lotion is the answer. Of course, if you can use these two products at the same time, it is undoubtedly more positive for the care of the skin.
Positive daily sunscreen may be a difficult thing for men to stick to, in addition to worrying about the product whitening when used on the face, they will also use words such as "slimy" and "not breathable" to describe the feeling after using sunscreens - but in fact, today's sunscreens have already taken these factors into account, all you have to do is try more, to find a product that makes you feel completely unburdened when you use it.
Editor-in-Charge: Li Shuping
Proofreader: Yan Zhang