Nandu News Reporter Chen Yingshan July 4-6, the three-day 2020 fashion Shenzhen exhibition ended successfully, static exhibition, fashion release, forum and other nearly 100 fashion activities were full, a total of nearly 60,000 professional visitors visited, negotiated, participated in exchanges and other related activities.
As the first professional trade exhibition of the fashion industry after the epidemic, the index activity of the exhibition is high, the number of participants is unexpected, from the questionnaire of professional audiences, the confidence in the recovery of the enterprise market is obvious, the speed of exploring new models is accelerating, and the industrial advantages of platform link value are gradually emerging.
Fashion Shenzhen exhibition curator Wang Shanshan said that the exhibition is much better than expected, the first day of passenger flow of nearly 20,000 people, the fashion industry chain of various businesses are ready to go, although there are still some customers on the order to wait and see attitude, but obviously see the scene of industrial recovery. The fashion industry, which has been hit hard by the epidemic, is withdrawing from the haze after more than half a year of silence and gradually ushering in the light of recovery.
40 fashion shows, 11 forums and seminars, from trend release to current industry thinking, with a cross-border, sharing and diversified attitude, the integration and collision between the fashion industry and related industries opened a new pattern of fashion concepts, creative development and business models, and opened up a new fashion lifestyle for people.
Original power, into the hard core power of industrial recovery
In this exhibition, many well-known domestic brands such as Shadow, Winner, Ming, Huasi, Bellinger, Tony & tony's expressed brand culture with a positive attitude and perfect craftsmanship that has lived up to the long-awaited.
With the "independent spirit" of Ying'er, the original designers joined hands, and 10 designers injected new inspiration into brands such as Yin'er, Enshou, Psalms, Songs in Songs, and Twelve Baskets. Su Baoyan, consultant and former full-time vice chairman of the China Fashion Designers Association, said that in the current industry changes, the joint release of the exhibition and the first YINGER PRIZE provides a lot of thinking for discussing the consumer behavior and business model after the epidemic, and providing a lot of thinking for enterprises to optimize the brand in the next step.
Tony & tony's static exhibition is full of youthful vitality, petal-shaped background board, children's brush-like curves, and the costumes on display highlight the mature charm of women, suggesting that we should maintain a youthful heart and love at all times.
Different from the subtlety of the garden wind, the style of Tongyi's new booth is full. The silk motifs and colors on display are a mixture of secular tendencies and national flavors, and behind each pattern seems to be traced back to a distant historical margin, and there is a popular imprint of modern society.
DICTION Fashion Ecosystem has become a popular choice for fashion buyers with an innovative business model that integrates online and offline into the "see-and-order" order trading platform.
Like Culture signed a contract blogger to punch the fashion shenzhen exhibition, plant grass high-quality goods, take content as the core, for the brand new media online promotion channel, explore the final decision in marketing.
Post-epidemic call platform advantages Emphasize the radiation effect of industrial clusters
Ganzhou organized 5 representative counties and cities, with the theme of "integrating into the Greater Bay Area Fashion New Ganzhou", with 36 brand clothing enterprises to participate in the exhibition, the red booth is very eye-catching, becoming a major feature of the exhibition, Ganzhou City vigorously develops the textile and garment industry, is committed to creating a 100 billion-level textile and garment industry cluster, determined in Yudu, Ningdu, Shicheng, Ruijin and Xingguo five counties (cities) for the development of the textile and garment industry, the construction of Ganzhou textile and garment industry belt, supporting the introduction of a series of industrial support policies, concentration of manpower, material resources, financial resources To promote the development of the textile and garment industry.
Dalang Fashion Town with the scene design of fashion blocks, showing that the town has stepped forward to the pace of development and construction of Shenzhen to Asia's leading and world-renowned cutting-edge fashion industry capital, Andang Fashion Town, as the only clothing characteristic town in Shenzhen, will further release the economy of scale effect through the transformation of fashion blocks, realize regional consumption upgrading, help Shenzhen's fashion industry transformation and development, build a world-class fashion industry cluster, and build a creative highland in the Guangdong-Hong Kong-Macao Greater Bay Area.
Jinhui Original Pavilion, 60 original designers neatly and uniformly show their own design attitudes, 7 designers brought trend release, designers use fabrics, cuts, crafts, with their own artistic language to shape the unique epitome of the current era, interpreting the ultimate fashion. Yin Zhijun, founder of Jinhui Original Center, said that the more difficult the moment, the more vocal it is, and the brands that have survived the test and gone against the trend have the hard-core combat power of original design.
Reconstructing new consumer relationships In both directions, we will exert efforts in supply chain and brand power
This year's FSZS Forum has become a super "burning" scene. With the theme of "new potential energy", the industry pioneers have super output their successful exploration in all aspects of the industry. In the face of the new consumer market, Hu Qinghuan, senior trend lecturer in Paris Narirodi China, proposed that there is an imbalance between the fast pace of today's society and the principles of reality, consumers need to rebuild the balance, and the brand is not only a medium to meet material needs, but also a social bond. Brands will also gain new business opportunities in this concept solution.
Wang Yuting, a mentor at Newton Business School, believes that in the era of traffic, how to retain customers, brands need to unify market strategies and strategies, build brand power, and convert traffic.
Lou Qi, head of the apparel industry of the Shenzhen Direct Operation Center of the Huge Engine, proposed that the strategy of "no content and no products" wants to bring goods or plant grass in Douyin, and only in the case of long-term construction of continuous high-quality content can there be the possibility of transforming goods and generating explosive models.
Chen Lingmei, founder and chairman of Winner Apparel, said that in the future, brand competition is the competition between the supply chain and the supply chain, depending on the degree of intelligence of the supply chain system. The fashion industry is in an era where challenges and opportunities coexist, and data and intelligent transformation are the only alternatives.
In addition, Lengyun Fashion Circle, Tongyixin, MODA Academy, Like MCN, Lola Password, JD.com and Diexun also joined the discussion, focusing on the new consumer market, industry reform enlightenment, e-commerce new forces, planning new retail 4 directions, exploring the fashion "post-epidemic" era, the industry breakthrough new enlightenment.
Continue to polish the industry's golden signboard The Autumn Exhibition kicked off in October this year
Under the epidemic situation, the industry needs benchmarks to give guidance and direction, promote innovation, and boost industry confidence. The Golden Crown Award was grandly promulgated on the occasion of the 20th anniversary of the Shenzhen Fashion Exhibition. The golden crown symbolizes the golden crown, and if you want to wear its crown, you will bear its weight. The Golden Crown Award will continue to be the highest award for the Shenzhen Fashion Exhibition and the entire fashion industry.
After judging, Lola Code-Lola LOORA won the 2020 Fashion Shenzhen Exhibition Golden Crown Award, at the same time, the Ganzhou Municipal People's Government of Jiangxi Province won the Ganzhou Industrial Cooperation Development Promotion Award, Shenzhen Longhua District Dalang Fashion Town won the Industrial Influence Award, Jinhui Nanyou Fashion Original Center won the Original Design Promotion Award, Diexun Network won the Commercial Influence Award; among the outstanding brand awards, the Outstanding Contribution Award Shenzhen GezhongGe Apparel Co., Ltd., the Best Innovation Award Bey Ringer, the Craftsmanship Award Tongyixin, Among the fashion field influence awards, the well-known blogger Lady Melody won the UP New Power Award, and Tony & tony's won the Leading Fashion Award. Top 10 Designer Winners: Mather Zhang Ke, Lola LOORA-Wang Shanshan, Huayi Shen Shuwei, MZSH Chen Weiwei, RS Liu Yue, Yan Wumu Wei Xuefen, Zichen Wang SuYu, SELAH Yang Yu, AWANA Liu Xiaoman, Yi Mengyi Bai liao Yanhui, MAGGIE MA Ma Jing Ma Jingsi.
As Shen Yongfang, president of the Shenzhen Creative Industry Alliance and honorary president of the Shenzhen Garment Industry Association, said in an interview, in the whole world industrial institutions are facing a moment of structural adjustment, an enterprise is a victory to live, an exhibition to live is a victory, and the fashion Shenzhen exhibition is racing against the clock for the strong recovery of the industry with "Shenzhen speed".
The 2020 Fashion Shenzhen Exhibition (Autumn Exhibition) will be held from October 28 to October 30, 2020 at the newly completed Shenzhen World Exhibition and Convention Center (Bao'an), the new fashion Shenzhen Exhibition will gather the advantages of the fashion industry, integrate global resources, deeply serve the participating brands, boost the brand to achieve value remodeling, and restart the recovery of China's fashion industry.