In today's society, what is the road to success? When I was in college, I wanted to get a job, but after graduation, I dared to start a business. Meng You, a 2010 graduate of Nanyang Normal College and chairman of Qingda Education Group, in order to realize the ideal of personalized education, from opening a primary and secondary school training school to having hundreds of schools and a well-known national education brand in more than 20 provinces, he only took 6 years. The 31-year-old is down-to-earth, pragmatic and hardworking, and has embarked on a successful road for college students in the new era, and he has continuously inspired college students with practical actions to study the situation, analyze problems, plan development, and strive to move forward! We have the honor to invite Meng You to tell us about his entrepreneurial journey.
Passionate about literary writing, become a campus talent
Meng You was born in a border town at the junction of the four provinces of Sulu, Yuwan and Anhui, and his hometown cultivated his modest, introverted and low-key personality. In 2006, through his unremitting efforts, he received the admission letter of Nanyang Normal College as he wished, becoming the pride of a rare college student and family in the village.
Walking into the campus of the teacher's college, he, like other students, drew nourishment in the ocean of knowledge. Outside of the classroom, he is also passionate about literary writing, actively joining various literary societies and publishing many articles on major platforms.
We interviewed Meng You's love of literature, and he said that this love stems from his diligent thinking about life, and constantly inspires him to chase the dream of youth. In high school, he wrote an article "Where I Am" and won the second prize in the 7th Little Swan Cup National Youth Creation Competition. On the third anniversary of the establishment of the dapeng literature club of the school, Meng You also carefully planned the special issue of the third anniversary of "Dapeng", which was popular on campus.
Long winds and waves will sometimes hang directly on the clouds and sails to the sea
But the literary youth also possessed the troubles of youth, which had always plagued him by the habit of stuttering when he imitated his neighbors as a child. At the college freshman meeting, I watched others introduce themselves endlessly, while he himself could not say a word because of his stuttering, his face was red. Meng You said that he would never forget that scene, that is, from that moment on, he was determined to change himself.
In the four years of studying at the teacher's college, Meng You experienced a wealth of social practices: trying to hold a painting cram class in the summer of his freshman year, almost falling into a pyramid scheme in his sophomore year, and planning to open a restaurant with his classmates in his junior year but being stopped. He tasted the heartache of failure and the joy of success. When he succeeds, he calmly sums up his experience, and when he fails, he soberly analyzes the problem and finds the reason for the failure.
Eating a trench, growing a wisdom, Meng You has also reaped fruitful results while constantly making efforts. During the part-time period, it took three months to achieve a breakthrough in performance. In 2009, after visiting many places, Meng You and his classmate Guan Changyou cooperated to establish the Excellence Korean Japanese Language Training Center in Nanyang Normal College, and later established a branch to hold accelerated training courses. During the internship, Meng You, with tenacity and multiple rounds of negotiations, successfully signed a training consulting case of up to 190,000 yuan for the brand, breaking the largest record of a single signing since its inception, and he was also promoted to marketing manager by the company.
Persevere and walk out of your own entrepreneurial success
At the beginning of graduating from university, Meng You worked in marketing in Beijing for half a year. Under the scorching sun, I shuttled through the streets and alleys of Beijing, insisted on promoting brand activities in the wind and rain, and often dealt with security guards and urban management. Meng You said that that experience still makes him remember it vividly, and every time he feels that he can't go on, he will silently tell himself in his heart, "Hold on, hold on again." Even at his lowest and most frustrated time, he never gave up on the dream of starting a business. In December 2010, Meng You was invited to Zhumadian to inspect the ceramic sanitary ware industry market and served as the general manager. He led the team to successfully plan many major marketing activities, achieved rapid growth in brand sales performance, and promoted Anhua to quickly become a leading brand in the ceramic sanitary ware industry in Zhumadian.
Based on years of attention to extracurricular tutoring for primary and secondary school students, it has always been his dream to start a personalized 1-on-1 tutoring school for primary and secondary schools. After in-depth exchanges and discussions with classmates, it was finally decided to launch a personalized tutoring program in May 2011. After a series of tedious work such as preparation, recruitment, training, etc., 2 months later, the Nanyang Wenhua Road Campus of Qingda Education was officially opened for trial operation, of which three teaching departments were set up under the primary and secondary schools, creating a six-in-one 1-on-1 tutoring model. As soon as the school opened, it received the attention of many parents and students. After more than two years of hard work, Qingda Education finally established five branches in Nanyang City, becoming the largest personalized tutoring school for primary and secondary schools in Nanyang.
But Meng You was not satisfied with this, and he brought personalized education to various regions. By 2015, the directly operated campus covered the Henan region, and in 2016, it continued to expand into the East China regional markets such as Zhejiang and Gansu. At the same time, it began to operate across provinces, and the directly operated branch schools spanned the three provinces of Henan, E'an and Anhui, and became the leading brand of personalized counseling in central China. At the same time, it began to set up a brand franchise division, launched a franchise chain in the education industry, and established an independent enrollment brand - Qingda Youxue, which entered the field of independent enrollment.
Meng You said that he has his own plan for the development of Qingda Education Group. To this end, he carefully investigated, widely solicited opinions and suggestions, and successfully launched the Operation of Qingyi Cloud, the Internet online learning platform of Qingda Education Group, in 2017, creating a comprehensive learning model that integrates online and offline. At the same time, at the beginning of this year, the Group also invested heavily in the acquisition of the SSK children's art brand and laid out the children's art training market nationwide. Subsequently, the Preschool Education Division was established, and in 2017, it plans to open 3 Qingda Jingmiao International Kindergartens, at which point, Qingda Group has entered the era of brand matrix.
Whoever has the will, it will be done. Time has witnessed the growth of Qingda, and Qingda has also realized Meng You's original dream. Meng You talked about the development plan of the group for 2018-2020, the establishment of five regions in central China, east China, north China, south China and northeast China, determined to plant the banner of personalized education throughout the motherland, and applied for the establishment of Qingda International School to enter the field of full-time schools.
(Source: You Gemdale All-Media Editing Center Proofreader: He Liangqing)