Design is a love letter to space.
What kind of design language to interpret, what design method to express, and what kind of material as a carrier to make this "love letter" more moving and intriguing?
Honorable furniture works
On September 7, by the Shucheng Association and the Honorable Ceremony · Carpenters co-sponsored the "Shaoshu Sect Opinion · The sixth "Design Aesthetic Salon" was held in Shenzhen Neuschwanstein Castle Phase 3.
Shangbang Creative Office/Founder Pan Xuqiang, Shenzhen Baida Architectural Interior Design Co., Ltd. /Founder Chen Zhendong, Vice President of Hongtao Decoration Group Design Institute/Director of Design Institute Six Lai Zhiming, DMD Damu Design/Design Director Zhu Wenli, AVIC Decoration Group Design Institute/Design Director Wu Xiaoming, Shenzhen Oriental Mingshu Decoration Design Co., Ltd. /Founder Chu Feng, Shenzhen Sino-American Decoration Design Engineering Co., Ltd. /Founder Cheng Songbai, Wenxian Design Studio/Design Director Wen Xian, Shenzhen Junmei Decoration Design Co., Ltd. / Founder Huang Jun, Shenzhen Shifangyun Interior Design Consulting Co., Ltd. / Founder Lin Fei and other well-known designers and Zundian Wood Master Home Su Qingyuan, Peng Zixia and other brand leaders gathered together to carry out a deep exchange of ideas and views on topics such as "the relationship between personalized couture and industrial assembly".
Reunion with the Good · Carpenter's high-end aesthetics
Beautiful things are worth a taste. As the venue of the third phase of the "Shaoshu Opinion" design aesthetic salon, the Zundian Carpenter Home Furnishing Flagship Store has allowed guests to praise each time and feel the beauty of the high-luxury aesthetics in the furniture.
Couture home space pays attention to the details of the design and material texture, on the basis of emphasizing personalization and functionality, with the aesthetic shock at first sight and unique creativity to convey the life taste and cultural connotation of the occupants.
As a redefiner of contemporary life aesthetics, Zundian has developed and manufactured high-end customized products including high-end wooden finishes, interior doors, whole house furniture and storage systems, and entered the era of high-end home luxury products of Zundian brand.
Classic space design works are not only the interpretation of life aesthetics, but also mean the perfect integration of "high-grade materials" and "extreme craftsmanship", designer gui'aippe Starck once said: Materials are the basis of design, determining the possibilities of design. The realm of ingenuity strictly pursued by the furniture people of the honorable furniture: the selection standards are almost harsh, the production process is particularly exquisite, and each piece of furniture is treated as a work of art.
Peng Zixia, regional leader of Zundian Furniture Shenzhen
Peng Zixia, head of the Shenzhen region of Zundian Furniture, introduced that Mr. Chen Hongzhong, the founder of Zundian, personally led the R&D team of Zundian to go to countries around the world to conduct strict global screening for the materials used in products. For each rare material, only one in 10,000 is selected for the honor, and the special leather for imported luxury products is selected to explore the world's rare stones, showing a unique artistic charm.
For example, Zhuodeng continues the Indonesian ebony, black acid and other wood selected by traditional Chinese furniture in the material, with the top Italian leather fabric, and strives to create post-modern classic furniture; Jejo is committed to creating a modern light luxury style, using the unique soul and temperament of thin wood, luxury stone and rare leather to achieve unparalleled haute couture home luxury.
Couture vs prefabricated design big coffee views collide
In this era of personality, young people have gradually become the main force of consumption, they have a distinct personality and self-pursuit, the same batch products are not enough to meet the consumer needs of this group, more pursuit of high-end customized products, customization can not only meet this demand, but also for home improvement consumers to provide satisfactory products and services.
The emergence of customization has brought a certain impact on the standardized home improvement industry. Many home improvement companies insist that at the moment when the price, construction period and quality cannot be determined, only standardization can solve the stubborn disease of home improvement. Relying only on the uneven level of the designer group, mixed with gray selection basis, it is difficult for consumers to feel efficient, transparent, and dead-end home decoration. What is the relationship between the standardization of greater benefits and the pursuit of personalized customization that puts customer needs first, and how should we choose?
In the aesthetic dialogue hosted by Pan Xuqiang, founder of Shangbang Creative Office, the designer guests spoke freely and launched a heated discussion on the "relationship between personalized couture and industrial assembly", which pushed the atmosphere of the event to a climax.
Shangbang Creative Office/Founder Pan Xuqiang
Pan Xuqiang: Standardization and customization are actually problems at different customer levels, which is an advanced problem.
Customer groups have a distinction between ordinary and high-end, correspondingly, design companies should find their own positioning, focusing on serving a certain type of group, like Shangbang's positioning to choose in the high-end customer group.
Private high-end customized design, the demand is often "thousands of faces", standardization + combination of customization for them, is often not enough to fit. For designers, no matter how the design industry evolves, what remains unchanged is the passion and enthusiasm for design, while strengthening the understanding and meeting the needs of customers, and firmly establishing a foothold in their own areas of expertise.
Shenzhen Junmei Decoration Design Co., Ltd. / Founder Huang Jun
Huang Jun: The couture and assembly type reflect the difference in demand between customers, reflecting the different living conditions and lifestyles of owners. Therefore, the customization of the home environment is also the carving of each customer's own living standards.
In the end, it is still necessary to put people first and do "humanized" design.
DMD Daiki Design/Design Director Zhu Wenli
Zhu Wenli: Couture and industrial integration are a problem.
However, industrial integration solves a large number of needs, with the shortest speed, the shortest cycle, the fastest speed, to solve the industrial integration of the building assembly of the form of interior, but also because of its fast speed, large volume, fine surface can not keep up, quality decoration can not meet the requirements of high-end people, it is in this case that put forward a high-end requirements, in fact, it is a subdivision of industrial integration modular decoration.
The economic foundation determines the superstructure, high-end people need comfort, artistry, cultural temperament space, and decoration projects do not need to do too many projects on the spot, so high-end customization came into being, and good products need good designers to create good projects for high-end customers.
Shenzhen Shifangyun Interior Design Consulting Co., Ltd. / Founder Lin Fei
Lin Fei: Whether it is standardized or customized, mainly according to the needs and budget of the owner, for customers, we will not say false, we will only recommend good products to them, of course, we will also appropriately recommend popular things in the market to customers.
Customization is actually from the customer's own lifestyle, some are the current living habits, some are the future living habits, what kind of quality life you want to have, you must consider in advance before designing. Because after the renovation is completed, it will be very difficult to add another space.
Lai Zhiming, Vice President of Hongtao Decoration Group Design Institute / Director of Design Institute NO. 6
Lai Zhiming: Prefabricated buildings do have its benefits, the industrialization of prefabricated decoration is a new solution to scale, improve efficiency, shorten the construction cycle, is a very obvious advantage, a set of dozens of square meters of housing, the use of prefabricated decoration technology from rough to complete the full decoration, it may only take a few days. However, the quality of the current industry is also uneven, and in the home market, with the improvement of people's personalized needs and aesthetics, there is a certain degree of resistance to standardization.
Gaoding is specially produced for the middle and high-end consumer groups, and the unit price is much higher than that of ordinary household products. In the end, which is better, I think each has its own merits, and can integrate and complement each other's advantages. But no matter which way you choose, what designers have to do is to continuously improve their professionalism, respond to changes in the market and higher demand from customers, deliver good products to customers, and promote the development of the industry more benign.
Shenzhen Baida Architectural Interior Design Co., Ltd. / Founder Chen Zhendong
Chen Zhendong: The assembly type can improve production efficiency in the shortest possible time, reduce production costs, and directly promote the price of customized products to decline, the non-standard price is much higher than the standardized customization, of course, customization is not no standard, but in addition to the original standard customization, the formation of a new personalized customization.
Therefore, personalized couture and industrialized assembly are not contradictory.
For many luxury houses, customization is a good choice, whether it is the particularity of the structure of the mansion itself or the owner's personalized needs for home decoration, high-end customization has an absolute advantage in the personalized luxury house market. The choice of assembly or customization is actually the difference between the needs of the public and the high-end.
Shenzhen Zhongmeishi Decoration Design Engineering Co., Ltd. / Founder Cheng Songbai
Cheng Songbai: The assembly type is the direction of industrial technology, and I think there is no obvious conflict with custom design. Assembly type is batch, this kind of industrialized building in Europe, America and Japan application has been very common, but we are still in the preliminary stage, the current decoration market there are more and more manufacturers in the establishment of prefabricated technology, is the future iteration of building industrialization trend. The couture features are more satisfied with personalized needs, customers have their own independent aesthetics, need to redefine the personalized space according to the needs, for product selection of large subordinates belong to different market categories, but the assembly process can be more efficient and systematic for building decoration.
Wen xian design studio / design director Wen xian
Wen Xian: Speaking of couture, not all customization can be called high-end customization, through the use of design, color, lighting and multi-element materials, combined with high-quality craftsmanship, both aesthetics and quality. True couture is not necessarily how high the station is, but the pursuit must be higher. Of course, this also requires designers to have higher taste and broader vision to achieve. As designers, we are more in doing decoration technology things, you have to play your profession, find your positioning.
Shenzhen Oriental Famous Villa Decoration Design Co., Ltd. / Founder Chu Feng
Chu Feng: Couture and industrial modularization itself is a problem, the reason why there is couture is because the Chinese people have scrapped the first batch of industrial modularization, engaged in low-end, so the so-called industrial module has appeared a couture.
Couture is actually a process that slowly becomes popular, you can combine couture and assembly, according to the law of two eight to implement, 20% I may do a customization, 80% may be implemented according to the basic modularity.
AVIC Decoration Group Design Institute/Design Director Wu Xiaoming
Wu Xiaoming: The economic base determines the superstructure, although the level of taste is not directly related to money, but it still has an impact. The mass customization market is currently facing a growth ceiling, and high-end custom home furnishing is actually just beginning, and high-end owners are increasingly pursuing quality and personality, and are willing to pay a premium for high-quality and personalized design. To create couture, it is not only necessary to have a professional team of designers, but also to have a strong landing operation personnel.
Doing design I think how much income is really not the most important, this is another thing, really happy is to get the recognition of customers and the industry, I have always served different types of customers, go to different places to do different projects, I did not choose to say that I only do a plate of projects, whether it is high-end or modular, for each project I will try to do a good job, this is my passion for design.
Aesthetic era Looking forward to the future of couture home
Haute Couture is a way of life.
As a potential market segment, the couture business is currently relatively niche, but as wealthy families grow, the group that can afford to pay will continue to grow, step by step, and its prospects are broad. Although the market is changing rapidly, it is certain that the real high-end customization can be achieved, not the overwhelming advertising offensive, but the strong technical support and high-quality products and intimate services behind it, truly focusing on the user and providing personalized and perfect customization services for each user.
Zundian furniture for high-end groups, has been adhering to their own "differentiation" route, whether in the selection of materials, design modeling, process structure are the greatest extent according to the designer's ideas and programs to land, truly realize non-standard personalized customization, won the recognition of many high-end customers and designer groups. All along, Zundian Furniture has rarely invested financial and material resources in advertising, but continues to cooperate with excellent domestic and foreign designers to create high-quality furniture products and rely on word-of-mouth to spread and drain.
It is expected that more furniture enterprises and designers with craftsman spirit will work together to promote the benign development of the couture home furnishing industry. Wonderful, always on the road.