Meat sandwich steamed buns with bacon sauce have always been the favorite of the old Shaanxi people. With the rise in labor costs and meat prices, the value of bacon meat sandwich steamed buns has also risen in recent years. Recently, there is good news about the bacon sandwich bun: the meat sandwich bun for more than 5 yuan is coming back!
"From October 1, the price of our signature meat sandwich bun has been adjusted from 10 yuan to 5.9 yuan, which is served in 12 direct stores." On September 30, the reporter learned that the "Xi'an time-honored brand" Yuan Ji meat sandwich steamed bun will be greatly reduced in price for Yuan Ji's fist product bacon meat sandwich bun.
"This adjustment, the price reduction does not reduce the quality and the amount, there is no change in the ingredients, process, specifications, and taste, and adhere to the original standard." Jin Jinkuang, president of the Xi'an Long-established Industrial Development Promotion Association and chairman of Yuan Ji Company, told reporters.
"Before we participated in the Silk Expo Food Exhibition, we launched the '5 yuan meat sandwich bun' and '5 yuan cold skin' in the exhibition hall, which caused a sensation at that time, from morning to night, a small stall was lined up in front of it." Jin Yangyang, head of the Yuan Ji meat sandwich steamed bun brand, feels that this shows that consumers recognize traditional snacks, and it is also important that the price is affordable.
And this time the price reduction, Yuan Ji meat sandwich steamed bun also said that "the heart has the bottom". "The development of Yuan Ji meat sandwich steamed bun is based on consumer recognition, and today Yuan Ji has become a national catering brand with more than 500 stores, 20,000 square meters of large-scale processing plants, thousands of employees, and a leading brand of bacon meat sandwich buns, and meat sandwich buns have achieved a unified national standardization." Jin Yangyang said that on the basis of the current scale and the stability of the standardized process, Yuan Ji has the confidence to promote the development strategy through price adjustment, and finally decided to adjust the price of fist products.
As the head of Yuan Ji's meat sandwich steamed bun, Jin Jin mine feels that the bacon meat sandwich bun is a representative item of Shaanxi's traditional snacks. Shaanxi's snack treasure house, with thousands of classic snacks, how to explore and promote the market, is the mission of Shaanxi catering people: "We have the responsibility to adhere to the traditional essence in the category of meat sandwich steamed buns, follow the times of innovation, in the Shaanxi snack market for consumers to dedicate fine products, and guide the market to develop better." ”
Source: Xuanyuan Yangzi, chief reporter of Xi'an Newspaper
Editor: Wang Shaoying