Guo Jiafeng
After the 90s, Guangzhou, Guangdong, the host of the Cantonese online talk show "Yue Zhi 12", received hundreds of millions of hits. From 2018 to 2019, he wrote and directed the "Young and Dangerous" Talk Show (Dong Du Xiao), performed 14 times in 6 cities including Guangzhou, Shenzhen and Foshan, and sold out nearly 20,000 tickets.
<h2 toutiao-origin="h5" > Guo Jiafeng's performance. </h2>
On the evening of October 26, 2019, Guo Jiafeng concluded the last of 14 tours at the Guangzhou Gymnasium. Two and a half hours of performance, applause came and went.
As a post-90s generation, he interpreted the pain points faced by his peers such as singleness, inability to escape the pressure of big cities, and housing prices, and used Guo's humorous style to resonate with fans on the spot.
Guo Jiafeng seems to have a kind of power to turn pressure into motivation, after listening to him, you will find that anxiety, worry, etc. have eased a lot.
<h1 toutiao-origin="h2" > 14 tours of the former "scum"</h1>
Although it was already the fourteenth performance on the day, Guo Jiafeng would still be nervous before taking the stage.
After the show, he said, "I'm really thankful to have a talk show in the theater, and I've had a dozen shows, and I've sold tickets in public, and someone is willing to pay to come in and see it." Many fans also left a message on Weibo after watching the performance: "The performance of more than 2 hours is worth the ticket price." The 14 performances added up to nearly 20,000 seats, and each ticket sold out as soon as it went on sale.
In elementary school, Guo Jiafeng was both good at character and learning, and in junior high school, he began to like to fight with boys, because he thought the boys who fought were very handsome. In high school, I was reluctantly admitted to Panyu Middle School, and I didn't listen to the first math class, and as a result, I couldn't understand all the math classes for three years.
Guo Jiafeng has a bully sister, who won the college entrance examination and graduated from Sun Yat-sen University. Looking at the "scum" himself, he knows that the road of reading is not feasible. The clear planning of friends around him for the future touched Guo Jiafeng, and he began to think about his "life". Finally, I decided to apply for the music major and began to train in music classes.
Many people will be surprised that the old Guo Jiafeng is not like the post-90s. "I used to live in a honeypot", now Guo Jiafeng rarely talks about the past to people, afraid that others will say that they are selling miserably.
"At that time, I wanted to study music, and one day the teacher suddenly said to me, your family almost went bankrupt, do you know?" Guo Jiafeng later received affirmation from his sister. He cried on the roof of his dormitory, "crying like the end of the world." ”
Guo Jiafeng knows that the road of burning money through music will not work for himself.
<h1 toutiao-origin="h2" > crooked to enter the broadcasting major</h1>
When he was in high school, Guo Jiafeng borrowed the harmonic sound of "The Wind Continues to Blow" and opened a Cantonese radio program called "Feng Continues to Blow" on the school radio station. Talk to everyone every week, talk about funny news or play Cantonese songs. Guo Jiafeng spoke happily, and everyone listened happily.
"There's an issue to do an interview with the prefect. He's Lao Guang, and his Mandarin is worse than mine. He felt that communicating in Mandarin was a bit awkward, so he directly did a program in Cantonese. That episode was very popular, and the prefect said to Guo Jiafeng: "Ah Feng, you can go to the broadcasting department and be the host." ”
This is the first time Guo Jiafeng knows that there is a broadcasting profession. He took a month of broadcasting training and was successfully admitted to the Cantonese broadcasting major of Guangzhou University. "Why read the broadcast? Because classes are cheap. ”
At that time, Guo Jiafeng asked his family for 400 yuan a week, 300 yuan for classes, and 100 yuan for life. 50 yuan for meals, 50 yuan for the remaining fare. "Now that I think about it, I don't know how I came here."
<h1 toutiao-origin="h2" > catch up with the short video outlet to gain 100,000+</h1>
After experiencing the family economic crisis, Guo Jiafeng realized that the money he earned was his own. "Why do I want to do an internship, I have to earn it back myself."
In his freshman year, Guo Jiafeng went to work as an intern host of children's programs, plus dubbing work, earning almost 2,000 yuan a month, which was enough to support the living expenses of the university.
The host of the children's program could not highlight Guo Jiafeng's advantages, until he went to the variety show "Table and Table Entertainment", and began to lay his hosting style. At the same time, he also tried to shoot in the crew of "Cohabitation Men and Women".
Guo Jiafeng met Archie when he was doing the "Crazy Cantonese" show, "I have never tried to have someone to help me write a script. Archie and I trust each other and are inseparable. In the past, no matter how late Guo Jiafeng stayed up, he had to write the script himself to be assured, and now he could rest assured that he would hand over these things to Archie.
Not only Archie, but also the members of the "Yue Zhi One Two" team, such as Cat Sister and Mouth, also met during that time. The stage design for this Don Du Laugh tour was all done by the team.
Before doing "Yue Zhi Yi Er", Guo Jiafeng did a show that lasted for 20 minutes. At the time when the short video trend is quietly rising, Guo Jiafeng and Archie decided to test the water to make short videos. After trying for a while, Guo Jiafeng felt that it was still not very good, so he did the talk show that he was best at again.
In 2017, the glory of the king spread across the internet. Guo Jiafeng proposed to try out a trial issue with this theme, and the result became their first 100,000+. The dozen or so videos with the same theme made later are also equally popular.
Slowly, they found their way and a way to make a blockbuster. "It's a shot in the arm, and the traffic to the video has always been 20,000 or 30,000."
Leo boys, afraid of losing, do not accept defeat, Guo Jiafeng is no exception. He often shared with friends a quote from the movie, "If you don't go to the ring, you won't lose, if you want to fight, you must win." ”
<h1 toutiao-origin="h2" > keep changing the script to find the audience laugh</h1>
In 2018, Guo Jiafeng wrote and directed a talk show called "Young and Dangerous" (Dong Du Laugh).
Before the official performance, they opened a testing ground in Grandview Plaza to "see if anyone wants to pay for it." That game of more than 500 positions, three minutes of tickets sold out, "the response is not bad." After that, Guo Jiafeng performed 14 performances in Guangzhou, Shenzhen, Foshan, Dongguan, Jiangmen, Heyuan and other places, and nearly 20,000 tickets were sold out, and each show was hilarious.
Why Dong Du laughs must be live, Guo Jiafeng feels, "Because the audience is also part of the performance, with laughter and reaction, it is a complete talk show."
How to make the audience "laugh", Guo Jiafeng said that this is a science.
Doing a show and doing a stage are two different things. Compared with the "Cantonese Knowledge One Two" talk show, Dong Duxiao needs to consider the feedback of the audience. There are more than 1,000 spectators in one game, and different people react differently, how should this rhythm be grasped? "If it's a big laugh, I'll just stop and make you laugh enough before I go on." If it's a smile, I don't have to wait. ”
These are the experiences that Guo Jiafeng tried out one by one. He performed on it, archie recorded it offstage, and when they went to have a supper after the performance, they began to discuss how to modify it. The next day, Archie would print out a new script. The script has been changed from 30,000 words in the first scene to 19,000 words now.
"It's important to think that this work is excellent and worth spending money to see."
For this team that shifted from online programs to offline theater performances, 14 offline tours surpassed their original state and broke through the original label.
Guo Jiafeng saw the photos of the performance scene, everyone laughed very happily, and there was a beautiful woman who laughed until her facial features were deformed. He felt a sense of accomplishment, "I made them laugh." Guo Jiafeng's program is not only complaining, but also revealing an optimistic and positive direction
He hopes to always see the audience's happy smiles, "let everyone laugh happily, and get a little energy in the process of laughing." This is my biggest dream right now. ”
Fans come from different industries, many are students, and Guo Jiafeng hopes that they can all be happy.
Guo Jiafeng also has his own happiness: "In the last show in Guangzhou in 2018, my parents and my sister also came to see my performance."
<h2 toutiao-origin="h6" > written by Nandu reporter Li Lin</h2>
<h2 toutiao-origin="h6" >Phography/Video: Nandu reporter Wu Jialin Li Lin (provided by the interviewee).</h2>