The first exhibition of art tide cool interactive art landed in Guangzhou; 25 business carriers nearly 4,000 merchants 100 consumer experience activities... Guangzhou calls you to buy all over the world! On the 16th, at the media meeting of the 2021 Guangzhou International Shopping Festival, the reporter learned that this year's Guangzhou International Shopping Festival will be officially launched on September 29, with the theme of "Millennium Commercial Capital, Shopping Paradise", once again setting off a month-long consumption feast.
The main venue of this year's Guangzhou International Shopping Festival is located in Tianhe District, with the Tianhe Road business circle as the core, driving a total of 25 commercial carriers and nearly 4,000 merchants in other business circles in Tianhe District to jointly launch 100 shopping festival series of consumer experience activities. All business carriers will show their housekeeping skills to bring global consumers a richer and more diversified consumer experience with unique Guangzhou characteristics.
In July this year, Guangzhou was approved by the State Council and was selected as one of the first batch of international consumer center cities in the country, becoming the only city in South China to be selected. This is a new mission entrusted to Guangzhou, but also a new opportunity for Guangzhou. As one of the core business districts of Guangzhou to build an international consumption center city, Tianhe Road Commercial District undertakes the heavy responsibility of gathering global high-quality consumption resources and leading the consumption trend for Guangzhou. In this context, the 10th Guangzhou International Shopping Festival was held to fully display the internationalized and fashionable urban image, influence and radiation of Guangzhou's "Millennium Commercial Capital", and fully support Guangzhou's construction of an international consumption center city.
It is reported that since it was held in 2012, the Guangzhou International Shopping Festival has reached its tenth year this year. In the past nine shopping festivals, the Tianhe Road business district was the main venue, bringing a consumer feast of "not going out of Guangzhou, buying all over the world" for consumers in Guangzhou, guangdong-hong Kong-Macao Greater Bay Area and even the world.
Xie Meng, president of Tianhe Road Chamber of Commerce and vice chairman and CEO of Grandview Group, introduced that during the shopping festival, Tianhe Road Business District will carry out theme promotion activities in accordance with the four themes of Chaohui Tianhe, Cultural Tourism Tianhe, Smart Shopping Tianhe and Night Play Tianhe.
Top-notch consumer experiences, innovative consumption scenes and extraordinary urban charm will converge in Tianhe. The relevant person in charge of Tianhe District said that this year is the beginning of the "14th Five-Year Plan". During the "14th Five-Year Plan" period, Tianhe District will seize the opportunity of Guangzhou to cultivate and build an international consumption center city, and strive to build the Tianhe Road business district into the first business district for the integration of domestic business, tourism and cultural integration, and then, Tianhe Road Business District will still sprint towards the goal of "world-class tourist destination", and strive to build an international business and trade center city and an international consumption center city core bearing area.
【2021 Guangzhou International Shopping Festival Highlights Sneak Peek】
Tide confluence tianhe
The first exhibition of art trend cool interactive art landed in Tianhui Plaza
Tianhui Plaza
The 10th anniversary of the Guangzhou International Shopping Festival, Guangzhou Tianhui Plaza igc specially with the concept of "Tide Hui Tianhe" and the international well-known IP to create the "Interstellar Bear Roaming igc" interactive art first exhibition, there are "100 people tide painting" opening activities, igc fifth anniversary Thanksgiving Monday discount snapping, National Day festival activities, etc., the art tide cool sense gathers in Tianhe.
VT101 Victoria Square
The seventh anniversary of "FALL IN 7OVE" creates a "colorful" overall commercial space in blue, combined with public sculpture exhibitions, to provide citizens with a special experience of trends and art; at the same time, with the strong support of the first "Yuexiu Yuexiu Yuegou Festival", all merchants are linked to carry out recruitment discounts and special offers for mall members, and the benefits are continuously broadcast.
Modern department store
Coinciding with the 10th anniversary of the Guangzhou International Shopping Festival, the 19th anniversary of Modern Department Store celebrates From September 29th to October 7th, 32% off popular goods!! During the period, the square built a large-scale national style archway and a national tide neon wall and other beautiful and old punch points. With the shopping festival node, during the period from September to October, there are twelve gifts on the modern scene, as well as the integration of piano, chess, calligraphy and painting, Hanfu culture, national style DIY, retro market, etc. to let customers play this wonderful national style feast together!
Sky Entertainment Plaza
During the shopping festival, with the theme of "Vast Universe, Full Moon Mid-Autumn Festival", a number of Meichen punch points were set up for citizens to stop and take photos. In terms of marketing, in addition to the 50% off of all fashion brands, shopping lottery, and triple points for member consumption, more offline holding of domestic product categories idea-mart (idea market), "little Chinese heart, full of Chinese feelings" children's literary and art performances, enjoying hantang style - autumn new product launch, children's programming experience and other interactive activities, online organization of a number of catering merchants jointly launched a series of food vouchers, preferential packages, etc., is committed to creating a warm and comfortable offline business scene, A new retail model for online preferential sharing.
Yigao Digital Plaza
Yigao Digital Plaza takes "Ten Fantastic Ideas" as the theme of the event, one is to celebrate the 10th anniversary of the Guangzhou International Shopping Festival and the 11th National Day. The event mainly has three highlights, one is the wonderful blind box, the second is the wonderful tide play exhibition, the third is the wonderful fantasy garden party, and at the same time, the joint merchants carry out food discounts, full lottery and other activities. At the entrance of the mall, the atrium and DP slots are provided with punch points to take photos.
Guangbai Tianhe Zhongyi branch venue
The 2021 Guangzhou International Shopping Festival - Grandbay Tianhe Afestry Store Branch will grandly launch the "CHENG Wind and Waves" theme activity, the large-scale "gift box" Meichen is located in the outdoor square, and high-end brands such as Snowflake Show and COLMO will create outdoor pop-up stores. 9.29 On the day of the 15th anniversary of the store celebration, the whole venue is as low as 3.2% off, and the shopping wins a thousand yuan gift! In mid-October, double 11 was pre-sold in advance, and the deposit was inflated.
Oriental Baotai
Focusing on the social needs of young consumer groups, adhering to the brand concept of "Pu Park", during the 2021 Guangzhou International Shopping Festival, we will create a "Pu Economy" around "Chaohui Tianhe Pu Play Baotai", and strive to create a new generation of shopping experience of "Chaoju Life Pu Play New Ideas".
Tiande Square
Tiande Plaza continues the theme of "tide" in 2021, follows the style of national tide, creates a happy atmosphere of Mid-Autumn Festival reunion and unites a number of merchants, creates the theme activity of "national tide + tide food + social interaction", gathers holiday popularity, and creates a landmark of The Tide in Tiande.
Merrill Lynch M· LIVE World
"Dry Planet - Merrill M. LIVE Tiandi 2Hot Dry Matter Festival", to create a new landmark of trend culture: the fourth king of glory national competition in South China - Merrill Lynch Station blood competition; "Hey Joy stubborn gathering" restless attack, so that the unique charm of toys redefine art and trends. "M·LIVE dry" technology digital exhibition, every thousand minus hundred, breaking through the lowest price of national day. "Fashion Research Club" trend beauty festival, occupying the front line of trends.
Sun New World
Sun Xintiandi ushered in the ninth anniversary, with the theme of "Starting for Beauty" to create a Meichen punch point throughout the venue. In the first three days of national day, we also gathered a number of popular and well-known coffees in Guangzhou in L1 East Square, allowing you to punch more than 20 specialty coffee brands at one time. There are also a number of children's and teenagers' activities, such as DIY clay painting and recitation competitions. Come to Sun New World and spend the best time!
Cultural tourism Tianhe
Immersive theatre, the first creative exhibition of ethnic minorities
Create a diversity carnival
Guangzhou Tianhe City
Guangzhou Tianhe City 2021 National Day Theme Exhibition - "Chinese Love, Song of Dong" The country's first ethnic minority creative exhibition was held from September 15 to October 17. The purpose of this creative exhibition is to fully display the cultural elements with Chinese characteristics, arouse the patriotic feelings of the public, and enhance the cultural self-confidence of the public. The curatorial points of the theme exhibition "Chinese Love, Song of Dong" cover all kinds of ethnic minority elements, and focus on the humanistic customs, architectural styles, and clothing accessories of the Dong people with rich characteristics.
Grandview Plaza
The 10-year development history memory photography exhibition of Tianhe Road Business District, the Guangzhou Shopping Festival #IP exhibition of Grandview Plaza X Mixed Knowledge # Monopoly and Confusion will be launched, the grandview large-scale city landmark opening ceremony will be held, the Grandview Drunken Coffee and Beer Music Festival will be held, and there will be Sky Stage art performances and large-scale SP activities during the period. At the same time, a series of wonderful activities will also be held in various pavilions in the square.
Taikoo Hui
To celebrate the 10th anniversary of Taikoo Hui's opening, Guangzhou Taikoo Hui joined hands with the Shanghai version of Sleepless Nights to create an immersive drama "Shop Ten". With "memories, sharing, companionship" as the key words, the audience "immersed" in the story in a group of two, experiencing a spiritual journey of self-awareness and intimate exploration, inspiring people to share more of the current time and precious memories with intimate people. Drama breaks through the traditional viewing restrictions, and consumers participate in the performance as the protagonist to interact and explore, through different journeys and maze multiple routes, to achieve a unique participation experience of "one person and one scene".
Guangzhou Book Purchase Center
Around the Cultural Tourism Tianhe, we plan to launch the "Six Highlights" special theme activities, build an elegant life with the culture of books, launch 10,000 book coupons, leverage the consumption enthusiasm of the general public, and create a diversified carnival of exhibitions, food, fashion play, and cultural combination.
Oriental International Commercial Plaza
Set up two main line activities
1. Building materials and home furnishing category to seize the golden nine silver ten sales season, hold a business celebration, preferential rebate-based tile bathroom festival, while integrating into the family parent-child pottery production salon to enhance the consumer experience; 2. Comprehensive format class to create a net red punch point garden will be beautiful Chen device, to create a sense of atmosphere full of national tide garden street, but also launched a small program 9.9 yuan to grab a full day free parking coupon!
100 Brains
The 15th anniversary of the Super Store celebration of Bainaohui held the "National Day Moving Award" theme photo contest, photography theme salon, Lenovo Saver Cup League of Legends Challenge, children's talent contest and other themed popular activities, as well as special snack food markets and boutique markets. In addition, on October 16th, there is also the 15th anniversary of Bainaohui Hardcore Birthday Party, inviting you to participate together!
Smart Purchase Tianhe
Interpret the aesthetics of future science and technology
Tianhuan Plaza joins forces with the phenomenon-level trend IP "This! It is Street Dance 4" to create the first interactive exhibition in South China, popular students parachuted into the scene of super-burning showmanship, dazzling dance heat wave swept through Guangzhou! Tianhuan members can also enjoy the most convenient points redemption service in Guangzhou, and you can easily check out with your points with the QR code.
South China's exclusive YSL BEAUTÉ "Boundless Space" beauty gas station interprets the makeup trend, TESLA Guangzhou's first full-series model interactive exhibition, interpreting the aesthetics of future technology, Panasonic Beauty pop-up store "ÉÔ Smile Lab" in the L1 indoor atrium happy business, Cantonese talk show label "Yue Zhi 12" founder Guo Jiafeng will appear in Tianhuan, "HEAPY open TALK"!
Play Tianhe at night
The "Jinqiu Play Cafe" playground calls you to punch the clock
Wanling Hui
During the shopping festival, in order to highlight the interesting and dynamic image of WanlingHui, the "Jinqiu Play Cafe" playground was held in the large atrium on the first floor, and the "Naixue Limited Time Pop-up Shop" was launched in conjunction with Naixue Tea, where eating, drinking and having fun were all in it to enhance the customer's sense of activity experience. The outdoor area will take the fantasy of light as the creative idea to create an artistic, romantic and beautiful punch card resort.
Guangzhou Kaisa Plaza
Launched the theme exhibition of the moon and a half-lady, with the cute style of the Tang Dynasty ancient style moon half-lady as the main visual presentation, the overall atmosphere scene is arranged around this image, in line with the strong traditional cultural atmosphere of the Mid-Autumn Festival, but also for the night play Tianhe project concept to inject cultural connotation.
[South + Reporter] Guo Suying Huang Shumin
【Author】 Guo Suying; Huang Shumin
【Source】 Southern Press Media Group South + client
Source: South+ - Create more value