Recently, focusing on the characteristics of honest young people's life and work pressure, Plant Milk and brand spokesperson Li Yuchun jointly launched a national challenge of "Planting and Enjoying a Life Without Burden".
On September 22, Zhixuan and Walmart jointly opened the "Unburdened Life Hall" offline, inviting spokesperson Li Yuchun to experience the products, and also opened a 12-hour live broadcast in the official Douyin live broadcast room of Zhixuan. There is also Guo Jiafeng, the founder and host of "Yue Zhi Yi Er", to help the live broadcast room, and Lian Mai explained the scene of the event. With the full opening of the "Unburdened Life Hall", users and fans have responded to the call of celebrities to punch in and enjoy a healthy life without burden.
On September 28th, Zhixuan launched the "Plant-free Life" Douyin Challenge online, and launched a customized sticker "Burden byebye". The response was enthusiastic, staying up late to beat workers, preparing for the student party to spontaneously participate in the challenge, and re-energize with Li Yuchun.
Following your own heart is really burden-free. Zhixuan launched a series of theme activities of "Planting to Enjoy a Life Without Burden", which provides insight into user pain points and conveys brand care while planting grass product usage scenarios and core selling points, and carries out an "effective communication" with consumers.
