Member Zhao Ying: Building a new media publicity brand will add impetus to the promotion of cultural tourism in Linyi City

Public network poster news reporter Wang Yancai Linyi reported

Zhao Ying, a member of the Linyi Municipal Committee of the Chinese People's Political Consultative Conference, was interviewed by a reporter from the public network poster news reporter

In recent years, under the leadership of leaders at all levels in Linyi City, the cultural tourism industry in Linyi City has continued to grow and develop, various supporting facilities and policies have been continuously improved and upgraded, and tourism brands have continued to penetrate the hearts of the people. On January 24, Zhao Ying, a member of the Linyi Municipal Committee of the Chinese People's Political Consultative Conference, said in an interview with the public network poster news reporter that in the process of publicizing and promoting the cultural tourism brand, Linyi City should strengthen online publicity and add impetus to the promotion of the Linyi Cultural Tourism brand through new media platforms such as Douyin.

"Linyi tourism enterprises and practitioners are still insufficient in the use of the current popular new media, the Internet publicity and promotion methods and effects, should increase online tourism marketing efforts, coordinate online and offline, strengthen brand leadership, and implement the national tourism publicity and promotion boutique construction project." Zhao Ying said.

At present, the way tourists access information is changing from traditional media to emerging media platforms on the Internet. Zhao Ying suggested that the relevant departments should take the lead in creating topics such as "tourism to Linyi" on new media platforms such as Douyin, create regional challenges, hold Linyi tourism promotion activities, invite popular Internet celebrities and celebrities, tourism self-media, etc. to Linyi, and add impetus to the promotion of Linyi cultural tourism brand through their own traffic and influence.

At the same time, it is necessary to strengthen cooperation with professional self-media enterprises, and on the basis of excavating the cultural connotation of linyi tourism resources, produce some short videos and articles with excellent content and connotation, covering the whole consumption chain of "eating, living, traveling, traveling, shopping, and entertainment". It is necessary to cultivate a fan base, form a systematic and series of content output, push it from time to time, and rapidly expand the scope of influence. All cultural and tourism enterprises should also connect the scenic spots, people and other information of scenic spots through new media platforms such as Douyin, interact with tourists online and offline, and drive more tourists to Come to Linyi.

Zhao Ying also suggested that senior industry figures in tourism, publicity, media, information technology, big data and other related fields should be actively introduced as external consultants, strengthen the construction and cultivation of professional talents in tourism new media, rely on new media platforms such as Douyin to form cooperation, promote it, and turn traffic into an economic booster.