To be honest, the nutritional value of bird's nest is really not necessarily higher than that of chicken.
In Southeast Asia, bird's nest is really not a valuable thing. Popular science blogger "six floors" traveled abroad to communicate with locals and found that "Indians don't understand Chinese eat this, Indonesians add eggs and bird's nest as street food, Thais buy a few dollars of bird's nest as a drink at convenience stores."
Bird's nest, a kind of "nourishing" food that can make people sigh that "things are expensive is not its shortcomings, it is your shortcomings", has once again been nailed to the column of shame because of the anchor Simba.
Since being exposed by consumers and caught by professional counterfeiter Wang Hai, Simba initially refused to admit it, and even claimed to sue the "rumor-mongers". After facing the unbearable quality inspection report, the Xinxuan team suddenly lost momentum, lowered its eyebrows and said that it would send the bird's nest involved for inspection, and fully assisted the merchant to process the return refund.
On November 27, Simba apologized on Weibo and made a promise of "one refund and three losses".
The "angry comments" of consumers who were once in the top three are now gone.
Even after Simba was chased and beaten by major state media and made a promise of compensation, Wang Hai still did not let go of his meaning, proposing that Simba "cheated again" and should "refund one and lose ten".
The spectators found that in the face of poor nutrition, the shortcomings of bird's nest are far more than expensive.
But what is more puzzling than this is that how can the bird's nest, which has long been proven to be of no great use, still cut so many leeks?
A myth: bird's nest can not be proven to be beneficial to the human body, must be our scientific research methods are wrong?
An anchor triggered the "bird's nest peeling" action
As soon as the Simba incident came out, all the "black materials" related to bird's nest were re-turned over.
For example, the main nutrient of bird's nest, protein, is not as good as everyone thinks.
Indeed, there are multiple studies that show that bird's nest accounts for more than 50% of protein, but if you just want to eat protein, you can supplement it with whatever you want. Meat, eggs, milk, fish, shrimp, crab, soybeans, walnuts, almonds... Aren't they fragrant?
And according to international standards, the proportion of essential amino acids contained in bird's nest has not reached the "high-quality" level, even worse than catfish. In this comparison, is the attraction declining again?
The protein amino acid content is not convincing, and it begins to make a fuss about the absorption rate.
For example, the biggest marketing gimmick of bird's nest, sialic acid, is not as expensive as the legend.
Indeed, studies have shown that sialic acid is closely related to the intellectual development of infants and young children. As a transmitter found mainly in the gray matter of the brain, it blocks bacterial invasion. Adequate sialic acid supplementation can help develop brain tissue function in low-weight children.
However, as long as you have a mature and sound liver, you can "produce" sialic acid on your own, not necessarily by ingestion. Infants and young children have needs, breast milk can meet them, and formula containing sialic acid can also be replaced. What's more, the sialic acid of the bird's nest itself is 3%-15% of the proportion, and then a bubble of hair, its content is minimal.
In addition, sialic acid is not the more the better. After the cancer of human cells, the sialic acid content increases significantly and is positively correlated with the severity of the disease.
A cold knowledge: people who eat bird's nest have good skin, probably just because she has money.
No wonder some popular science authors have concluded that whether it is from the perspective of nutritional value or cost performance, eating bird's nest is not as good as eating eggs.
More critically, bird's nest itself is not 100% safe.
In Southeast Asia, where bird's nest is abundant, bird's nest has become the biggest allergen that threatens children's health. After all, bird's nest contains too many substances, protein, amino acids, minerals, residual animal villi and even bleaching agents used by bad merchants, may be the culprit.
On the other hand, because bird's nests are mostly built on rock walls, they will more or less adsorb some heavy metals. Long-term consumption, it is difficult to guarantee that it will not cause negative effects.
What did "Bird's Nest" do wrong?
In this Simba incident, the most concerned is obviously the problem of the content of bird's nest itself.
As early as the beginning of November, consumers disclosed that the ready-to-eat bird's nest sold by Simba was "all sugar water", and Simba quickly responded, showing consumers that the solids in the product did account for a large proportion.
On the left is the xinxuan team display, and on the right is the consumer display.
But nutritionist Gu Zhongyi pointed out that this "visible" solid is not necessarily bird's nest. Sodium alginate and calcium lactate in the product formulation table can interact to form a gel.
The bird's nest products promoted by the Xinxuan team are clearly marked as "flavored drinks". According to the national standard for food safety, food additive use standard GB2760-2014, adding calcium lactate to flavored beverages is a violation.
According to the Food Safety Law of the People's Republic of China, if both consumer fraud and food safety are involved, consumers have the right to demand 10 times the compensation from the seller. This responsibility should still be borne mainly by the producer.
However, in terms of the feedback obtained by the media "Deep Burning", the Tmall store that shipped the goods did not settle the claim, and ignored the demands of consumers. It seems that the idea that buying Simba's bird's nest will yield a triple "return on investment" is still naïve.
In fact, whether in the field of medicine or nutrition, bird's nest has long been disenchanted countless times.
In order to sell a good price, the merchant tried to wrap the words. For example, blood swallows are actually just chemical oxidation, not the result of "swallows crying blood". As early as 2011-2013, several sampling tests, blood swallows showed ultra-high nitrite content, the national standard is 30mg/kg, and blood swallows can reach a maximum of 13,000mg/kg.
As early as 2009, there were media disclosures about the existence of "poisonous bird's nest". Among them, the "toxic" carcinogen is that it may be used for nitrite alone.
Blood bird's nest. /Figureworm Creative
In addition, there are also means of dyeing low-cost white bird's nest red, applying it with cassava flour, and using resin or bleached seaweed as ready-to-eat bird's nest to reduce costs and deceive consumers.
From this point of view, the "bird's nest saccharin" made by Sun Jinghu, a Shanghai drug dealer in the late Qing Dynasty, with radish and rock sugar, may be a little more conscientious than today's fake bird's nest.
Wellness anxiety that never fades
Bird's nest is not "domestic". At least in the Yuan Dynasty, China began to import bird's nest from Southeast Asia, and it was not until the late 16th century that China began to "produce and sell it itself". However, this does not affect the bird's nest export business in Southeast Asia, and its trade scale has increased with the increase in Chinese demand.
However, in Southeast Asia, bird's nest is really not a valuable thing. Popular science blogger "six floors" traveled abroad to communicate with locals and found that "Indians don't understand Chinese eat this, Indonesians add eggs and bird's nest as street food, Thais buy a few dollars of bird's nest as a drink at convenience stores."
But you have to ask why you eat bird's nest, and the promotion of literature can give you countless reasons from ancient times to the present.
In "Dream of the Red Chamber", Xue Baochao persuaded Lin Daiyu, who was coughing, to get up early every day to eat a bowl of bird's nest porridge, "Take one or two of the best bird's nest, five dollars of rock sugar, and use a silver chocium to boil out the porridge, if you are used to eating, it is stronger than medicine, and it is the most nourishing yin and qi." ”
In the "Biography of Zhen Huan", the empress expressed concern for the emperor who was tired of government affairs, and presented the Xianglian bird's nest that "nourished and cleared the fire"; the emperor learned that Zhen Huan was pregnant, and was overjoyed, and asked the imperial dining room to bring "bird's nest poured with cow's milk" for the first time.
Female celebrities who pay attention to beauty, there is no one who does not like to eat bird's nest. Some people have roughly counted that at least 20 Hong Kong and Taiwan female celebrities have publicly shared their experience of bird's nest beauty. Although behind these people, it is very likely that there were sponsorships from Hong Kong bird's nest merchants in the 1980s and 1990s.
In the variety show "Wife's Romantic Trip", Lang Lang's wife Gina will be moved by Zhang Xinyi's early heating of the bird's nest for her, and usually open a live broadcast to show her daily drinking bird's nest.
Hu Can say that his boss was born white because he ate more bird's nest during pregnancy, and he lost his white skin when he was pregnant, as if the influence of DNA was not as good as bird's nest, and there were no other variables during the two pregnancies.
Many actresses endorse a fresh stewed bird's nest.
The key is that the post-95 rappers who are the most popular in the game life also mentioned the topic of health care in the variety show, and advised the post-70s rock singers to "stew a bird's nest and drink it" before going to bed.
From this point of view, bird's nest is really a man, woman and child killed.
More and more young people are starting to spend money on bird's nest. The "2019 China Bird's Nest Industry White Paper" shows that among the groups that consume bird's nest, 51.95% are 25-34 years old, and 9.18% are 18-24 years old. Obviously, from the post-00s to the post-85s, they are the main consumer force in this market.
The bird's nest market has ushered in a lot of growth. The data shows that in recent years, the compound annual growth rate has reached more than 30%, and the overall market size in 2019 has reached about 30 billion. In the category of nourishing health, bird's nest rides a dust, and the turnover accounts for nearly 30%.
On the grass planting platform, many young girls showed their exquisite life of "a porcelain bowl of bird's nest every day, and did not hesitate to be a little fairy", claiming that their 20-year-old good skin was eaten from bird's nest, so they did not hesitate to do an annual card and book a wall of fresh stewed bird's nest.
Taste a pin, is this more advanced than queuing up to punch the net red afternoon tea?
Pregnant women account for a considerable proportion. After all, for the sake of the child's health and tenderness, the sin of childbearing has been suffered, and what else can not be eaten?
The "2019 China Bird's Nest Industry White Paper" states at the beginning that the four major markets of pregnant women, health care, gift-giving, and food have strong demand for bird's nest.
No way, bird's nest looks too harmless to people and animals. From the mouth of the swiftlet, used to reproduce the next generation, how to think about it will not be too much of a problem. Went to the broken feathers and miscellaneous stones, crystal white, soaked hair stewed as if nothing, rare in the world. Whether it is for personal use or giving away, it is always pleasing.
What's more, the price is there.
Is bird's nest useful? On a Q&A platform, some bird's nest practitioners frankly said, "Bird's nest is really useful!" "But the use is not in nutritional value, but in alleviating the anxiety of the middle class."
Regardless of whether it is useful or not, after eating it, you can feel that today is a little better for yourself. Therefore, even if tobacco, alcohol, tea and coffee are not left in hand, a bowl of bird's nest can sleep peacefully every day.
Therefore, if someone around you ignores the popular science of bird's nest, then go with the ta, don't miss the dream of the ta who is a superior.
2019 China Bird's Nest Industry White Paper
"A Brief Discussion on the Bird's Nest Trade between China and Southeast Asia in the Ming and Qing Dynasties", Feng Lijun, China Economic History Research, No. 2, 2015
"When Saccharin Turns into Bird's Nest: Sun Jinghu and the Pharmaceutical Advertising Culture of Modern Shanghai", Zhang Zhongmin, Social Science Research, 2017.01
"Live Selling Bird's Nest, Double IQ Tax", Deep Burning, 2020-12-02
"How long will Chinese be deceived by bird's nest in the end", Good Life Office, 2020-11-11
"If bird's nest is so good, why only Chinese take it as a treasure?" "Six floors, eleventh consultation room, 2019-01-08
"Internet celebrity Simba's sold bird's nest is sugar water? In fact, he is not excessive...", nutritionist Gu Zhongyi, 2020-11-24
"Imported Bird's Nest Detected Containing Carcinogens, Bottled Bird's Nest is most likely to be counterfeited", Xinmin Evening News, April 23, 2009
"Mocking bird's nest is an IQ tax?" I see you can't afford to eat", Tachibana, Vista Hydrogen Business, 2020-11-27
"Simba's team promised 3 times less compensation," Modern Express, 2020-11-30
"Bird's Nest Hunting Young People", Daily People, 2020-12-01
"On whether bird's nest is the saliva of birds", as a related practitioner, I will say two sentences", Zhihu Daily, 2018-03-06
"Bird's Nest Blown into the Sky, No Use at All", Wave Studio, 2019-04-24
✎ Author | Lin spicy
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