Play Beauty Mobile Launches "AR+AI Virtual Makeup Trial Vibrato Mini Program Service"

Launched the virtual makeup trial "Douyin Mini Program Service" for the first time, adding innovative digital tools to the beauty industry, and actively assisting beauty brands to expand the marketing trend of Douyin makeup trials

SHANGHAI, Oct. 27, 2021 /PRNewswire/ -- Global beauty technology leader -- Play Beauty Mobile launched the AR virtual makeup trial service mini program "Play Beauty Virtual Makeup TestEr" for the first time on the Douyin platform. "Play Beauty Makeup Virtual Test Stand" Douyin Mini Program covers 9 categories of virtual makeup trials, including: theme makeup, lip gloss, eyeshadow, eyeliner, foundation, blush, mascara, false eyelashes and beauty pupils, several services for the young generation of users in Douyin to bring rich makeup try-on fun, technical support for realistic, multi-dimensional beauty product categories, and actively provide scientific and technological support for the makeup brand layout of the Vibrato market.

"Play Beauty Makeup Virtual DressIng Table" Vibrato Mini Program

As a domestic short video platform giant, Douyin is an interactive short video community platform for all ages through Douyin short video sharing or commercial marketing through Douyin live broadcast Is already the marketing focus of beauty brands Today's marketing focus For makeup brands, how to seize the annual users of the Douyin market is also a consideration that must be carried out at present.

Ms. Zhang Huazhen, CEO of Play Beauty Mobile, shared: "The launch of the 'Play Beauty Makeup Virtual Makeup Trial Table' Douyin Mini Program provides more possibilities for makeup brands Based on the successful cases of WeChat Mini Programs and Taobao Mini Programs, the fun, interactivity and flexibility of AR virtual makeup trials can better help brands attract consumers and improve consumer loyalty, thereby promoting sales to enhance Play Beauty Mobile to continue to deepen AR technology, extend cooperation on various platform channels, and also allow consumers to experience the real makeup trial effect at any time. Completing the grass-to-experience process online through digital technology, adding confidence to consumers in their final purchase"

As beauty online retail becomes more and more intense, how to grasp industry insights and seize business opportunities is a topic that the beauty industry needs to go deeper into, play beauty mobile, as a leader in the beauty technology industry, is committed to deploying beauty technology to more platforms, so that more users and brands can experience the charm of AR+AI beauty technology, in order to promote the continuous development of the beauty industry and achieve a wider coverage of the digital beauty ecosystem.

At present, in addition to the AR virtual makeup trial function, AI skin diagnosis service and AI skin color detection service can also be applied to Douyin Mini Program.