The Yellow River Basin is rich in cultural tourism resources

Source: People's Daily - People's Daily

On October 18, the Rainbow Waterfall appeared in the Hukou Scenic Area of the Yellow River. On that day, the Yellow River Hukou Waterfall under the blue sky and white clouds "Qunlong" played waterfalls, and the rainbow was lying on the waves. People's Vision

The "Outline of the Yellow River Basin Ecological Protection and High-quality Development Planning" recently issued by the CPC Central Committee and the State Council proposes to build a Yellow River cultural tourism belt with international influence. A number of high-quality Yellow River cultural tourism products are accelerating, enriching people's travel choices, allowing more people to enjoy the scenery of the Yellow River and feel the Yellow River culture during the journey, injecting impetus and providing support for the ecological protection and high-quality development of the Yellow River Basin.

The nine provinces of the Yellow River Basin have 20 World Heritage Sites and 84 national 5A-level tourist attractions, forming one beautiful scenery after another

In the Yellow River Area of Ningxia Zhongwei Shapotou Scenic Area, tourists line up at the entrance of the Yellow River Zipline, Yellow River Bungee Jumping and other amusement projects. Standing on the sand dunes on the bank of the Yellow River, looking at the distance, the dozen or so sheepskin rafts floating on the wide water are very conspicuous. This water transportation vehicle, which used to be used to transport people and materials in the local area, has now become a special experience project of the Yellow River culture in the scenic spot.

"Before I came, I saw the 'Raiders' and was very interested in the Yellow River sheepskin raft." Wang Minghao, a tourist from Wuhan, Hubei Province, said, "Sitting on a sheepskin raft and moving forward in the Yellow River is a completely different perspective from the shore viewing; on the way, the boatman sang a long folk song, which made people suddenly have the feeling of traveling through time and space." Xu Jie, executive deputy general manager of China Travel Service (Ningxia) Shapotou Scenic Area, introduced that the scenic spot will further enrich the Yellow River cultural tourism experience of tourists through the construction of the Yellow River Culture Museum and other measures.

The Outline of the Yellow River Basin Ecological Protection and High-quality Development Plan proposes: "Promote the integrated development of culture and tourism, and build the cultural tourism industry into a pillar industry." Strengthen inter-regional resource integration and collaboration, promote the development of global tourism, and build a number of landmark tourist destinations that show the culture of the Yellow River. ”

The Yellow River is the mother river of the Chinese nation, and the Yellow River Basin is rich in cultural and tourism resources.

Expanding the cultural tourism map of the Yellow River Basin, there are countless well-known tourist destinations: the natural scenery is varied, and the topography and cultural relics such as snow-capped mountains, wetlands, grasslands, and waterfalls are intertwined. According to statistics, the nine provinces of the Yellow River Basin have 20 world heritage sites, more than 300,000 immovable cultural relics, 649 national intangible cultural heritage representative projects, 47 national global tourism demonstration areas, 84 national 5A-level tourist scenic spots, 9 national tourist resorts, 329 national rural tourism key villages, and 85 national red tourism classic scenic spots.

Rich cultural tourism resources have laid a solid foundation for the construction of the Yellow River Cultural Tourism Belt. The 9 provinces of the Yellow River Basin have actively built the Yellow River Cultural Tourism Belt, driving the yellow river cultural tourism market to heat up.

In Ruoerge County, Sichuan, the Yellow River takes a 180-degree turn to form a magnificent landscape of "the first bay of the Jiuqu Yellow River". From a distance, the water of the Yellow River is like a fairy's ribbon slowly wafting from the sky, twisting and turning, quiet and elegant. Grasslands, seas of flowers, cattle and sheep... The encounter between the Yellow River and the grasslands has made this place one of the classic pictures of the Yellow River Basin, attracting many tourists to come here.

In Shaanxi, the Yellow Highway, which is adjacent to the Yellow River and known as "Highway 1", has become a "punch-in" route for self-driving tourists. This "sister road" of the Yellow River connects more than 50 tourist scenic spots, integrating the natural landscape, history and culture, folk customs and other tourism resources of the Yellow River Basin. Driving to Hukou Waterfall, the torrent of the Yellow River, which is more than 300 meters wide, churns and pours in the 50-meter drop, and the waves roll over, making tourists linger.

In Qihe, Shandong, the Yellow River Water Town National Wetland Park has become a good place for people to travel leisurely. Wild birds flock to play and forage in the contiguous wetlands; tourists wander the scenic area, strolling, exercising, cycling, enjoying themselves... The local excavation of the Yellow River folk culture represented by the Yellow River trumpet and the hydrangea lantern dance has attracted tourists from the surrounding areas to come to visit. "Take your children close to nature, and you can also get close to the Yellow River culture, this trip is particularly worthwhile!" Zhao Lan, a tourist from Jinan, Shandong Province, said.

Zhang Hui, dean of the Institute of Modern Tourism of Beijing Jiaotong University, said that cultural tourism and natural tourism are two major market themes, and a region with one of these two types of resources has the foundation for tourism development. The Yellow River Basin has both resources, and there will be more high-quality products that integrate culture and tourism in the future.

Develop in protection, protect in development, so that environmental protection and economic development complement each other

"There are a lot more tourists, and every holiday, customers have to queue up for meals." Guo Heng, a snack stall owner in The China Yi Food Culture Town in Qihe, Shandong Province, is very touched by the changes in the local tourism market. Previously, his food stalls were mainly local business. Nowadays, there are more tourists in scenic spots, and the income of shops has also risen. This year's National Day holiday, the Qihe tourism market is booming, and Guo Heng's snack bar can make a profit of several hundred yuan a day.

The Outline of the Yellow River Basin Ecological Protection and High-quality Development Plan proposes: "For villages rich in historical, cultural and ecological resources, support the development of leisure tourism, and establish a mutual promotion mechanism between the protection of human ecological resources and rural development." ”

Tourism is a comprehensive industry with a strong driving role. Excavating and utilizing the cultural and tourism resources of the Yellow River Basin and creating more excellent cultural products and high-quality tourism products can bring new opportunities for ecological protection and high-quality development of the Yellow River Basin while better meeting the needs of tourists.

On the edge of the Tengger Desert, where the Yellow River flows, sits the village of Dawan in Zhongwei, Ningxia. Today, the village is welcoming tourists from all over the world with a new look of the "Yellow River Suji". The cultural tourism complex built by several homestays relying on the landscape of the Yellow River and restoring local characteristic buildings is full every day during the tourist season. "Rooms in several B&Bs are basically booked about a month in advance." Chen Zupin, founder of The Yellow River Suji, said.

The driving role of "tourism" has been fully reflected in the Yellow River Suji. Yellow River Suji is not only a homestay, but also a collection of diversified characteristics, through ecological breeding, agricultural experience, etc., driving more than 70 local employment, per capita annual income increased by 15,000 yuan. "I specially pick up and drop off guests from Zhongwei Airport and high-speed rail station to and from the Yellow River Suji, and I can earn more than 1,000 yuan per month than before." Li Li, a local taxi driver, said.

The development of Yellow River cultural tourism is also an important starting point for promoting the ecological protection of the Yellow River Basin. Experts believe that the expansion of the cultural and tourism industry is conducive to the development and protection of the development, which can effectively alleviate the burden of the development industry on the water resources of the Yellow River. At the same time, let people cultivate and enhance the awareness of environmental protection in the process of participating in the cultural tourism of the Yellow River, so that environmental protection and economic development complement each other, so as to better protect the Mother River.

The development of yellow river cultural tourism is conducive to the protection and inheritance of yellow river culture. Han Ziyong, president of the China Academy of Arts, believes that the Yellow River Basin is one of the core areas where Chinese culture continues to grow and sublimate. In the long course of history, Chinese civilization has formed a grandeur of openness and inclusiveness and a temperament of eternal youth.

Protecting and carrying forward the Yellow River culture has become an important consideration for the development of Yellow River cultural tourism in the nine provinces of the Yellow River Basin. Henan has established the Resource Library of the Yellow River National Cultural Park, and planned 15 pilot areas of the Yellow River National Cultural Park, such as the Zhengzhou Shang Dynasty Wangcheng Ruins Cultural Zone, the Hanwei Luoyang Ancient City Cultural Tourism Integration Zone, and the Songdu Ancient City Cultural Tourism Integration Zone. Focusing on the theme of "touring Shanxi is to read the history of the cultural changes of the Yellow River", Shanxi has created the brand of "Reading History in Shanxi" and launched the cultural tourism brand of "the soul of the Yellow River in China".

Wang Lei, director of the Department of Culture and Tourism of Shandong Province, introduced that Shandong coordinated the development of cultural protection and inheritance and the development of boutique tourism industry, coordinated the integrated development of Yellow River culture, canal culture, Confucian culture, Qi culture, etc., gathered advantages, and promoted the construction of the Yellow River Cultural Tourism Belt with high quality.

In accordance with the resource endowment and development positioning of the upper, middle and lower reaches of the Yellow River, the sub-regions should do a good job in planning and construction

Building the Yellow River Cultural Tourism Belt with international influence already has a certain foundation, and in the future, we should better plan and continuously improve on this basis, and string a single wonderful "point" into a beautiful "belt" so that more people can feel the unique charm of Yellow River cultural tourism.

"Promoting the construction of the Yellow River Cultural Tourism Belt requires cross-regional coordination and linkage development." The relevant person in charge of the Ministry of Culture and Tourism said that it is necessary to take the Yellow River cultural tourism resources with outstanding significance, important influence and major themes as nodes, string points into lines, connect into corridors, and create a number of Yellow River theme national tourism routes. At the same time, according to the needs of tourists, we should do a good job in infrastructure and public service facilities such as scenic roads, observation decks, campsites, and stations along the line.

This year, the Ministry of Culture and Tourism released 10 national tourism routes on the theme of the Yellow River, including the Chinese Civilization Exploration Tour, the Yellow River Ecological Culture Tour, and the Yellow River Rural Revitalization Tour. In addition, the Ministry of Culture and Tourism also released the "Yellow River Cultural Tourism Belt Boutique Route Book", covering itinerary planning, road condition introduction, play tips, etc., to attract more tourism enthusiasts to discover and explore the cultural and natural beauty of the Yellow River.

Xi Jianchao, a researcher at the Institute of Geographic Sciences and Natural Resources Research of the Chinese Academy of Sciences, believes that the construction of the Yellow River Cultural Tourism Belt should pay attention to the integration of cultural tourism to release the spillover effect of cultural relics and cultural resources, drive the deep participation of market players, and build an effective model for the utilization of cultural relics and cultural heritage.

Chen Huaqiang, general manager of China Government-Enterprise Cooperation Investment Fund Co., Ltd., said that it is recommended that local government departments, tourism enterprises and financial institutions jointly launch the Yellow River Cultural Tourism Belt Industry Fund and related sub-funds to further broaden the source of funds for the Yellow River cultural tourism projects and promote the smooth implementation of more projects.

The new technology provides more possibilities for building an experiential and consumable integrated development business scenario, and also brings new experiences to the construction of the Yellow River Cultural Tourism Belt. "On the mobile phone, you can see the 'strategy' of the Yellow River tourism, and you can also directly choose a boutique route navigation, and the self-driving tour is more interesting and less troublesome." Lin Fan, a tourist who drove all the way from Beijing to Yulin, Shaanxi Province, said. On the AutoNavi map mobile APP, a number of boutique self-driving routes such as the Yellow River World Heritage Tour and the Yellow River Ecological culture tour have been launched to help more tourism enthusiasts discover and explore the Yellow River culture.

"To protect and carry forward the Yellow River culture, we must build a number of landmark tourist destinations that show the Yellow River culture." The relevant person in charge of the Ministry of Culture and Tourism said that in accordance with the resource endowments and development positioning of the upper, middle and lower reaches of the Yellow River, it is necessary to do a good job in planning and construction in the sub-region. Among them, the upstream is the main replenishment area and important conservation area of the Yellow River water source, which should be mainly based on ecological protection, and the adjacent areas of Sichuan, Gansu and Qinghai can jointly build a national eco-tourism demonstration zone to make the protection of ecology and the development of tourism complement each other. The middle and lower reaches of the region have rich cultural resources such as ancient capitals, ancient cities, and historical sites, and it is necessary to dig deep into the era value contained in the Yellow River culture, create a world-class historical and cultural tourism destination, better protect and carry forward the Yellow River culture, and let the Yellow River cultural tourism emit new charm.

People's Daily (October 27, 2021, 19th edition)