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Word-of-mouth overturned, suspected of insulting China! Why did "Shock 9" plummet by 1.3 billion compared to "Shock 8"?

Douban 5.5 created the worst reputation of the series + John Senna suspected of insulting China.

The box office trend of "Fast and Furious 9" has fallen again and again.

Word-of-mouth overturned, suspected of insulting China! Why did "Shock 9" plummet by 1.3 billion compared to "Shock 8"?

Let's look at a set of numbers:

Shock 9

The next Saturday grossed 56.38 million

Than the 300 million box office on the first Saturday

It plummeted by 81%.

presently

Maoyan predicts that the Chinese box office of "Rapid Shock 9" is only 1.33 billion

Not only is it lower than the 1.43 billion of "Rapid Shock"

Compared to the 2.67 billion series of "Rapid 8", the best result in the series

It plummeted by 1.3 billion.

What exactly is the reason,

Let this be

Hollywood China's first IP, which has repeatedly defeated "Reunion"

Suffered a box office plunge in the 9th film?

Word-of-mouth overturned, suspected of insulting China! Why did "Shock 9" plummet by 1.3 billion compared to "Shock 8"?

Students who like to play basketball in teams know,

In each team, there will always be 1-2 key players,

Determines the final direction of the game.

Such a person is called

Winner-loser

Delve into the history of the series,

The winner of Fast and Furious is it

01

Dwayne Johnson's addition and exit

As can be seen from the following word-of-mouth box office table

Word-of-mouth overturned, suspected of insulting China! Why did "Shock 9" plummet by 1.3 billion compared to "Shock 8"?

The first 4 Fast and Furious

It can only be regarded as a small B-class racing film

Starting from Part 5,

The budget was increased to $125 million

Dwayne Johnson joins as Security Agency Agent Hobbes

"Rapid" immediately transformed into an A-grade blockbuster that swept the world

Word-of-mouth overturned, suspected of insulting China! Why did "Shock 9" plummet by 1.3 billion compared to "Shock 8"?

More critically,

The series reached the best reputation in the 5th part: Douban 8.4

Word-of-mouth overturned, suspected of insulting China! Why did "Shock 9" plummet by 1.3 billion compared to "Shock 8"?

At that time,

Global publicity is described this way

Dwayne Johnson PK Fan Boss scene

It's a live-action version of Godzilla vs. King Kong

Word-of-mouth overturned, suspected of insulting China! Why did "Shock 9" plummet by 1.3 billion compared to "Shock 8"?

With the two of them falling out completely on the set,

There is a fork in this series:

Boss Fan is in charge of the canon.

Dwayne Johnson is in charge of the pass-off.

I have to say,

Dwayne Johnson's absence,

The impact on the plot direction of the canon is unimaginable!

First, there is the imbalance of power.

In the Quick Shock series,

There is one type of role that is very important.

That's the white road: the police.

The white forces of the first four parts are represented by Paul Walker.

He started out as an undercover agent lurking in the Biker Party,

Later, he married Mia and became a bandit.

After Part 5,

Dwayne Johnson, a Foreign Security Agency agent,

He replaced Paul as a representative of the police.

Word-of-mouth overturned, suspected of insulting China! Why did "Shock 9" plummet by 1.3 billion compared to "Shock 8"?

therefore

The crime element is an important selling point of the fast and furious 5-7 hit

FBI police (white road), speed car party (gray road), gangster drug lord (black road) three-way fight

The problem that the white road cannot solve,

Finding the "gray road" flying car party, which is also good and evil, is a trick that is not happy with every test.

however

This time "Rapid Shock 9"

Actually abandon such a mature routine,

"Innovated" a bit, and the result was a cup.

Without the background of Dwayne Johnson, a white man

Boss Fan's identity is no longer that of a gray road gangster

Directly let him have no banditry, and even less temper.

The theme of the whole film actually became to discuss father-son love and brotherhood.

Word-of-mouth overturned, suspected of insulting China! Why did "Shock 9" plummet by 1.3 billion compared to "Shock 8"?

For one

The biker party boss in the gray area of law and crime,

The audience expected it

He drove what the latest luxury cars were

What a job it takes to vote

How much money was robbed

Is there a woman with a graceful posture to seduce?

Word-of-mouth overturned, suspected of insulting China! Why did "Shock 9" plummet by 1.3 billion compared to "Shock 8"?

Who cares who Fan's old brother is????

Second, there is the casting idea.

As everyone knows

John Senna and Dwayne Johnson were both former WWE wrestlers.

Comparing PK to each other is an inevitable thing.

Two years ago, there were even fans of good things,

Also @ "Beast" Batista on Twitter,

Hopefully, this macho man who also crossed over from WWE to Hollywood

You can play the villain in the "Rush" series

Word-of-mouth overturned, suspected of insulting China! Why did "Shock 9" plummet by 1.3 billion compared to "Shock 8"?

The hot-tempered Batista

Forward Response: Thank you for your suggestion

Also add a vomiting emoticon

As well as the hashtag #I'd rather act in a good movie

Word-of-mouth overturned, suspected of insulting China! Why did "Shock 9" plummet by 1.3 billion compared to "Shock 8"?

As the number one producer of the Fast and Furious series,

Van Diesel's choice of John Senna certainly has an element of gambling:

Dwayne Johnson refused to do it

Yes wow, good!

Then I'll pick a big tough guy from WWE like you.

See who is irreplaceable?

Word-of-mouth overturned, suspected of insulting China! Why did "Shock 9" plummet by 1.3 billion compared to "Shock 8"?

Although Mia once called Donald the only brother

However, Donald still created a younger brother Jacob out of thin air.

Word-of-mouth overturned, suspected of insulting China! Why did "Shock 9" plummet by 1.3 billion compared to "Shock 8"?

Film from 1989

Donald's father began to die unexpectedly in a racing car.

Donald decided yes

The younger brother Jacob did the trick to kill his father

Since then, the brothers have turned against each other

Later learned the truth:

My father played a fake game due to debt

The accident was purely accidental, and eventually the brothers reconciled.

This time, Zhao Xina, who put on a stinky face all the time

Whitewashing is too fast,

Completely reduced to a passionless villain tool man.

Word-of-mouth overturned, suspected of insulting China! Why did "Shock 9" plummet by 1.3 billion compared to "Shock 8"?

A roommate within the family

Escalating into a world war that endangers humanity,

Forcibly highlight the theme of logging tiredness,

It's very far-fetched.

Boss Van and John Senna

This brotherly relationship drama that runs through the whole film is really written down.

When a brainless action movie,

After trying to talk about the emotional drama with brains,

That would completely expose the shortcomings of the series.

And outside the play,

John Senna, who had been studying for ten years Chinese ran into an irreparable catastrophe.

Promoting "Super 9" in Taiwan,

He clearly uttered the word first country to be released

Word-of-mouth overturned, suspected of insulting China! Why did "Shock 9" plummet by 1.3 billion compared to "Shock 8"?

Since it is said that Chinese, it is impossible to wash it around the world.

though

The initiator of the storm

John Senna immediately sent a small video apologizing.

Word-of-mouth overturned, suspected of insulting China! Why did "Shock 9" plummet by 1.3 billion compared to "Shock 8"?

But it did not answer the audience's core questions:

First, what is wrong?

Second, what is the right statement?

And in addition to Sina Weibo,

All of Senna's overseas social media accounts are completely calm.

Word-of-mouth overturned, suspected of insulting China! Why did "Shock 9" plummet by 1.3 billion compared to "Shock 8"?

This simulated apology is specially Chinese mainland and very insincere.

On the other hand

Universal Pictures, the producer of "Rapid Shock 9"

There was also no response to this public relations crisis.

The last tweet about Super 9

Still stuck on May 24

Celebrating the film's Box Office breaking 900 million in China, there has been no voice since.

There is a sense of discouragement in giving up on publicity.

Word-of-mouth overturned, suspected of insulting China! Why did "Shock 9" plummet by 1.3 billion compared to "Shock 8"?

It can be said that

John Seine's Chinese,

Completely ruined his audience in China.

It also made "Rapid Shock 9", which was expected to break 1.5 billion,

Directly discounted nearly 200 million at the box office.

Boss Fan is responsible for the Chinese box office of "Rapid Shock 9",

It is actually lower than the Dwayne Johnson "Rapid Shock" sequel,

It's really surprising.

Word-of-mouth overturned, suspected of insulting China! Why did "Shock 9" plummet by 1.3 billion compared to "Shock 8"?

Back to the source point,

If Dwayne Johnson hadn't quit,

John Senna will not join either.

It will not be blunt to create a new role for a younger brother

The stupid thing that half-hangers Chinese insults will not happen.

Word

Boss Fan, hurry up and kick off Zhao Xina!

Call Dwayne Johnson to apologize!!

otherwise

"Rapid Shock 10" and "Rapid Shock 11" are really going to be in a dilemma.

02

Boss Fan's balance of power

From all indications,

Van Diesel's power in the crew of "Rush"

It's big enough to cover the sky with one hand.

Without Dwayne Johnson,

Boss Fan is on set

It is completely a domineering style of drama

Word-of-mouth overturned, suspected of insulting China! Why did "Shock 9" plummet by 1.3 billion compared to "Shock 8"?

And in the very critical choice of card division

Boss Fan used his right to speak in one word,

His strategy was:

As long as he joins the "Rapid" series as an individual, he is considered a member of the logging tired.

In order to confirm what the problem is in "Rapid Shock 9",

Pocket Jun specially went to the second brush.

True Heart Discovery:

There are too many new characters in Rush 9

But none of them can be remembered

Word-of-mouth overturned, suspected of insulting China! Why did "Shock 9" plummet by 1.3 billion compared to "Shock 8"?

Pocket Jun looked it up deliberately in front

Some of the new characters have not been played in a movie before.

I really don't know what it is

Let these crooked dates touch the heart of Boss Fan.

Very typical is

Rap diva Cardi B and Boss Van's rivalry,

It's exactly when they're usually together

That set of cool commercial blows was brought to the big screen

There is no intention of creating a character.

Word-of-mouth overturned, suspected of insulting China! Why did "Shock 9" plummet by 1.3 billion compared to "Shock 8"?

Too many new characters are greatly diluted

Charlize Theron and Han's scenes

Let these two be

The supporting roles of the highlights are basically not played, and the contribution is too small.

I believe that many old fans of "Rapid Shock" and Pocket Jun are the same appeal:

Hurry up please go back to Gail Gadot!

I just love to watch these old friends in "Quick Shock 5" do a big vote!

Word-of-mouth overturned, suspected of insulting China! Why did "Shock 9" plummet by 1.3 billion compared to "Shock 8"?

Boss Fan's imprecise casual attitude,

It also spread to Lin Yibin, the brilliant creator of the series.

In Quick Shock 9

His return did not create a miracle, but created a bunch of slots:

It will be a popcorn action genre film with a drag racing theme

Changed to

Superhero movies that combine racing, sci-fi, espionage, and adventure:

Donald can fly "swing" to escape

Word-of-mouth overturned, suspected of insulting China! Why did "Shock 9" plummet by 1.3 billion compared to "Shock 8"?

Two black living treasures

Driving in vintage spacesuits

Crashed into space and destroyed a satellite,

Not only unscathed

It also rubbed the French astronauts' spacecraft back to Earth.

Word-of-mouth overturned, suspected of insulting China! Why did "Shock 9" plummet by 1.3 billion compared to "Shock 8"?

about

Why should the villain destroy the world,

Why should the protagonist save the world instead of the reunion,

Why in the rain of bullets,

Bullets just can't hit the protagonist's body

The creators didn't bother to think about it and didn't bother to explain.

in a word

Lin Yibin and Boss Fan took it for granted:

What the audience wants to see most is drag racing, explosions,

That's the shot of a more outrageous drag racing, a big bang, and that's it.

But the pursuit of coolness,

Does not mean:

"Two bazookas send the car straight into space"

After such an exaggerated brainless scene that violates the common sense of physics,

The audience will gladly accept it.

Word-of-mouth overturned, suspected of insulting China! Why did "Shock 9" plummet by 1.3 billion compared to "Shock 8"?

The reason why "Rapid 5" received the best praise in the series that year

It is precisely because of the action scenes of the film,

Achieved the maximum of reasonable combat power that the physical world can allow.

Word-of-mouth overturned, suspected of insulting China! Why did "Shock 9" plummet by 1.3 billion compared to "Shock 8"?

No doubt

Boss Fan made the same mistake as a six-year-old:

Lao Tzu is the first in the world

Iron Donald Boss, Flowing Water Soldier.

Anyone who raises a dissent can be replaced.

Tactical backsliding. GIF

Word-of-mouth overturned, suspected of insulting China! Why did "Shock 9" plummet by 1.3 billion compared to "Shock 8"?

In any case, the drama is always bigger than the big!

If this series wants to turn popular, someone must jump out,

Balance of power on Boss Fan.

03

"Rapid Shock 10" and "Rapid Shock 11" where to go

Classic American drama "Friends"

Reason

Can be done after the end of 2004

Earns $1 billion+ in global replay revenue each year

Accept when you see the good, and do not destroy the classics

It is its best quality.

In fact

Four years ago, "Fast and Furious 8" Douban 7.0,

It has set the worst reputation since "Rapid Shock 5".

Word-of-mouth overturned, suspected of insulting China! Why did "Shock 9" plummet by 1.3 billion compared to "Shock 8"?

It is also from "Super 8" that

This series

More and more action designs that violate the laws of physics and gravity,

To "Rapid Shock 9"

It has completely become an American version of the anti-Japanese drama that cannot be penetrated

Word-of-mouth overturned, suspected of insulting China! Why did "Shock 9" plummet by 1.3 billion compared to "Shock 8"?

Everything in the world has its own laws of operation.

If the Fast & Furious series

This last shot of Wen Ziren's 7th part is closed when it is good

Undoubtedly a perfect period.

Word-of-mouth overturned, suspected of insulting China! Why did "Shock 9" plummet by 1.3 billion compared to "Shock 8"?

Universal without superhero IP wants performance,

Boss Fan needs just the right meal.

really

After the release of "Rapid Shock 9", which did not fully absorb the lessons of "Rapid Shock 8",

Word of mouth plummeted off a cliff

The Douban score is only 5.5

Word-of-mouth overturned, suspected of insulting China! Why did "Shock 9" plummet by 1.3 billion compared to "Shock 8"?

The biggest highlight of the whole film is undoubtedly the easter egg at the end of the film.

Shaw, played by Guoda Statham,

Tuck someone in a sandbag and hit,

Force him to reveal the whereabouts of the USB sticks and drawings.

Then, the door opened, and Guo Da and Han Simu faced each other, and the play ended.

Word-of-mouth overturned, suspected of insulting China! Why did "Shock 9" plummet by 1.3 billion compared to "Shock 8"?

It can be judged from such easter eggs

In Quick Shock 10

1) John Senna's hard-pressed brother line will not appear.

2) Guoda Statham will explain how Han's death was faked

3) The main plot is likely to revolve around this USB flash drive.

With "Rapid Shock 10",

The reconciliation of Han and Guo Da, coupled with the return of Brian,

They must be dealing with a "strongest" enemy in history,

Who has the potential to be that enemy?

Pocket Jun's guess is anonymous.

As early as "Rapid Shock 7",

This agent of the secret organization,

Just through the introduction of Dwayne Johnson,

Intervened in the feud between Boss Tang and the Xiao family.

This time in "Rapid Shock 9" brushed up the sense of existence

There must be a big plan behind such a mysterious character.

Word-of-mouth overturned, suspected of insulting China! Why did "Shock 9" plummet by 1.3 billion compared to "Shock 8"?

Pocket Jun speculated that the plot of "Rapid Shock 10" is as follows:

After all the dust settles,

Han and Guoda Statham reached a settlement.

Donald's Biker Party, Statham, and Dwayne Johnson

Summoned again by the Nameless

Dealing with Sever, played by Charlize Theron,

They smashed countless cars and eventually defeated her.

But it was all just a nameless plan

He possessed the deadliest weapon in the world

Don Boss and others had to pay for their actions and eradicate the Nameless.

Word-of-mouth overturned, suspected of insulting China! Why did "Shock 9" plummet by 1.3 billion compared to "Shock 8"?

"Rapid Shock 8" 2.6 billion "Rapid Shock 9" 1.3 billion

This time the Chinese box office slashed plummeted,

It was a painful lesson for the "Quick Shock" series.

Van Diesel and Dwayne Johnson quarreled, and the price was too high.

At least Universal lost $200 million at the box office

Word-of-mouth overturned, suspected of insulting China! Why did "Shock 9" plummet by 1.3 billion compared to "Shock 8"?

Before the detonation of "Reunion 4",

The Fast & Furious series has always been

Sit firmly on the throne of Hollywood's Chinese box office king.

The greatest blessing in the series,

But because

The public opinion tsunami brought about by the plummeting reputation and the insulting remarks of the starring actors,

Let this series suffer the most serious crisis since its inception.

fortunately

Boss Fan still has the last three cards in his hand

1) Apologize to Dwayne Johnson for its return

2) Convince Gayle Gadot to come back for a cameo

Word-of-mouth overturned, suspected of insulting China! Why did "Shock 9" plummet by 1.3 billion compared to "Shock 8"?

3) Resurrect Brian with a CG face swap

Word-of-mouth overturned, suspected of insulting China! Why did "Shock 9" plummet by 1.3 billion compared to "Shock 8"?

Any of these three,

They are the ultimate trump cards that can revive the "Rapid Shock" series with blood.