LOGO: The abbreviation of LOGOtype, through the logo of the image to make people remember its company body and brand culture.
Since the establishment of the SAFARI Club in 2008, every special moment we have traveled has its own imprint.
Logo, as part of it, conveys our ideas and records our growth. Today, I will talk to you about the evolution of the HookEr Way LOGO.
● Safari Club SAFARI Club was founded in 2008 as an outdoor hiking club. With the company's purchase of the first Wrangler, SAFARI Club has slowly developed into a comprehensive club that integrates outdoor hiking, customized travel, hosting and hosting large-scale outdoor off-road events.
"SAFARI" is the tribal language of Africa, and in the ancient Swahili language, SAFARI means hiking, exploring, traveling and hunting.
Safari Club LOGO meaning
The overall shape resembles a compass, with an "S" guide square in the middle, which is also the first letter of the SAFARI beginning;
At the same time, it is like a spinning wheel, never stopping, symbolizing off-road;
The two mud spots splashing behind symbolize that no matter how difficult the road is, it cannot stop us from exploring.
SAFARI Club Car Stickers
Safari Club's "wheel" logo is also used as a car sticker, and the owners of this car sticker have their own code of conduct:
Don't spit, don't litter, don't splash on rainy days, don't raise dust in many places... Pass on positive energy to more people.
Zero traces
Trees were planted in Tengger for twelve consecutive years
Donated directly for eight consecutive years
《SAFARI MAN》
In 2015, the documentary "Seven Kilometers" was filmed on Hooke Road, and the director wrote the theme song "SAFARI MAN" for the film, telling the story of a group of responsible tough guys with music.
SAFARI MAN from Jeep Ningxia 00:0003:47
SAFARI，
It's an attitude to life.
A way of life,
A concept of life.
● Hook customization With the continuous upgrading of SAFARI club vehicles, Hook customization came into being. Hook Custom, a professional customizer provider of off-road vehicles.
The origin of the word "Hooke"
1. Hooke's Law. Simply put, the strain is proportional to the stress. For example, when a spring is deformed in elasticity, its elasticity is proportional to the amount of elongation (or compression).
Hooke's Law symbolizes rigor and science.
2. Hooke universal joint. The main component of the drive shaft is the cross shaft universal joint, also known as the Hooker universal joint.
Hooker's universals symbolize flexibility and flexibility.
★ The springs and drive shaft joints mentioned above are important parts of our vehicle modification process. 3. Tiger tank. One of the most famous tanks of World War II, it is powerful and indestructible!
The Tiger tank symbolizes bravery and strength.
Hook custom LOGO meaning
Hieroglyph "tiger": The tiger is the king of a hundred beasts, full of strength, passion and speed. At the same time, the entire logo is composed of two parts of "dragon and phoenix", which has the meaning of dragon and phoenix.
Hook custom car stickers
In 2019, the SAFARI Club car sticker was fully upgraded, and the original "wheel" car sticker was replaced by a "HOOKE TRAIL" brush sticker.
The "HOOKE TRAIL" all-English version of the sticker is used because 4WD climbing is not related to skin color, race, creed, language, nationality, and in the off-road mecca of the United States MOAB, there will also be a new off-road route named after the HOOKE TRAIL.
Hidden in the car sticker is a cartoon head of a man and a woman, and the man wears a cowboy hat, symbolizing the pioneering spirit of the cowboy. Human beings are composed of men and women, and these two heads are attached to the car body, implying the harmonious coexistence of man, machine and nature.
Hook Customization is not only about customizing vehicles, but also passing on a new way of life to everyone, but also with you, experiencing the true charm of cars that we are all too familiar with.
● Hooke Outdoor Off-Road Sports Park In 2020, the sudden epidemic disrupted the rhythm of people's lives, and we used this time to upgrade the hook road's off-road route to 41.
At the same time, the Hooker brand logo has also been uniformly designed, arranged and standardized, and the concept and core of the Hooke Road have been conveyed to everyone in the simplest symbolic language. The new logo that eventually evolved is our growth history, and it is also our new understanding and positioning of ourselves.
Hook's Way logo
Hooker Way's logo consists of graphics, Chinese signs and English characters.
The overall creativity of the graphic derives from the letter "h"; h represents the initials of "Hook Road" and "Helan Mountain", while combining the letter h with the tiger shape.
The "mountain" glyph at the top of the tiger has three meanings:
1. Wearing a crown, implying that the Hook Road is a sacred place in China; 2. The mountain character refers specifically to Helan Mountain; 3. The shape of the mountain character resembles the Beacon Of the Great Wall, specifically referring to the historical landform of the Ming Dynasty Great Wall in Helan Mountain.
Standard combination
Anti-white combination
HookEr way click to learn about a variety of Hook custom T-shirt mini programs
As one of the world's three major off-road meccas, Hook Way aims to convey a way of life that interprets the sincerity, trust and Hook spirit of the Hooker people on the road.
The famous calligrapher Mr. Tian Bing wrote an inscription for the Way of Hooke
Hook's Way for the Trail Blazers,
More than just a road,
Rather, it is a miracle forged with life;
Hook's Way for urbanites,
It is the path to a new understanding of the self.