Source: Shanghai Securities News
Industry insiders believe that it is one thing to have distinctive stylistic characteristics, but it is another thing to be able to leave a positive impression on investors. For fund companies, the core is to return to the origin of asset management capabilities. If the extreme style of competition strategy can not effectively control investment risks, it is difficult and long for fund companies to regain investor trust, which may further compress the living space of small and medium-sized fund companies.
There are more and more "sharp spears" in the public fund industry. Careful analysis found that these "sharp spears" mostly belong to small and medium-sized fund companies. Behind the frequent emergence of "sharp spears" is not only the "gladness" of small and medium-sized funds seeking market attention, but also the "last resort" forced by competitive pressure.
"Glad to do it" is that with the cooperation of the structural market, the ultimate style of products can stand out among many products with short-term and eye-catching performance, and can quickly grow with the help of Internet channels. But to some extent, this also highlights the current development dilemma faced by small and medium-sized fund companies: the Matthew effect in the public fund industry is becoming more and more significant. On the one hand, small and medium-sized fund companies have the problem of talent drain, and it is difficult to have star fund managers to help. On the other hand, compared with the head fund company, small and medium-sized fund companies are in a weak position in terms of banking channels, and can only win attention through "extreme" behavior.
The "spears" are getting bigger and bigger, sharper and sharper
In just 3 months, active equity funds have doubled their returns. Choice data shows that as of August 13, in the past three months, 89 funds (including ordinary equity funds, partial stock hybrid funds, balanced hybrid funds, and flexible allocation funds) have yielded more than 50%, of which 11 funds have yielded more than 70%. Specifically, The Qianhai Open Source New Economy Hybrid A managed by Cui Chenlong led the way with a yield of 99.36%, and the Yield of the Oriental Alpha Dominant Industry Hybrid A managed by Tang Lei also reached 75.19%.
These funds with impressive short-term performance have two major characteristics: One is to focus on a single sector. As of the second quarter, the top ten heavy stocks of the fund include Trina Solar, Xingyuan Material, Penghui Energy, Ningde Times, BYD, Yiwei Lithium Energy and many other new energy industry chain stocks. Similarly, the Great Wall industry rotation mix, as of August 13, the nearly three months of fund yields exceeded 70%. Judging from its top ten heavy stocks in the second quarter, it is also almost the same new energy stocks, including Trina Solar, Enjie shares, Sunshine Power, Tianci Materials, LONGi shares, Andwell Lithium Energy, etc.
Second, most of the top-ranked funds belong to small and medium-sized fund companies. For example, as of August 13, Qianhai Open Source New Economy Hybrid A and Qianhai Open Source Utilities stocks under Qianhai Open Source Fund have yielded more than 98% in the past three months, TEDA Transformation Opportunity Stock A and TEDA High R&D 6-month Mixed A under TEDA Manulife Fund have also yielded more than 70% in the past 3 months, and citic Prudential Fund's Xincheng Emerging Industry Mixed Has yielded 70.52% in the past 3 months.
The eye-catching performance attracted a large number of funds to subscribe. In the past, for example, Haikaiyuan public utility stock appeared on the list of fund sales surges released by China Merchants Bank in the past 30 days. The data shows that in the past 30 days, qianhai open source utility stock sales increased by 380 million yuan. Judging from the fund with the largest number of buyers in the past week, more than 130,000 people have subscribed to Qianhai Open Source Utilities shares.
On July 14, Qianhai Open Source Utilities issued an announcement restricting large subscriptions. According to the announcement, from 14 July, the fund manager will restrict the fund's large subscription, regular fixed investment and conversion transfer business, and the maximum amount of fund shares subscribed (including regular fixed investment and conversion transfer) in each fund account on a single day is 100,000 yuan (inclusive).
Also restricting large subscriptions is the Great Wall Industry Rotation Hybrid Fund. On August 3, the Great Wall Industry Rotation Hybrid Fund issued an announcement that from August 5, the cumulative amount of subscription, conversion and regular fixed investment in each fund account on a single day should not exceed 100,000 yuan.
Break the game with a "spear"
The "spears" are getting more and more numerous, and they are getting sharper and sharper. Take Sino Analytica Growth Hybrid managed by Cai Songsong as an example, which has previously become famous because of its heavy position in the semiconductor sector. Judging from the situation this year, sharper "spears" have emerged.
For example, on June 17, the semiconductor sector rose strongly, from the net value of the fund on that day, the net value of Sino Analytica Growth Fund rose by 8.31%, while the net value of the Great Wall Jiujia Innovation Growth Fund rose by 9.19%, replacing Sino Analytica Growth as the "sharpest spear" of the day.
You Guoliang, manager of the Great Wall Jiujia Innovation Growth Fund, posted on Alipay: "Guoliang is working hard, and in the semiconductor technology track, Guoliang also hopes to have a name. ”
Coincidentally. On July 29, semiconductor, new energy, military and other technology sectors led the sharp rise, Li Xiaoxi managed the Huatai Berry consumer growth single-day net value rose as high as 10.87%, so that many netizens directly called "refreshed cognition".
It is worth noting that in order to create a "sharp spear", some fund companies even have a huge difference in the performance of funds managed by the same fund manager. Taking Founder Fubon Fund as an example, on October 29, 2020, Li Changqiao and Wu Hao took over the management of Founder Fubon Technology Innovation. As of August 13, the return rate of Founder Fubon Technology Innovation A, which was managed by the two, was 77.98%, and the yield this year has exceeded 40%, ranking first among similar funds. Unexpectedly, as of August 13, another fund jointly managed by Li Changqiao and Wu Hao, Founder Fubon Innovation Power Hybrid A, has lost more than 20% this year.
The reason for the huge performance gap can be seen from the fund's positions. Founder Fubon Science and Technology Innovation focused on the new energy sector, as of the second quarter, Heavy Warehouse Shanshan Shares, BYD, Ganfeng Lithium, Ningde Times, Yiwei Lithium Energy, Tianci Materials and other new energy stocks. From the perspective of the top ten heavy stocks of Founder Fubon Innovation Power in the second quarter, the positions are more balanced, including Ganfeng Lithium, Valin Steel, Oriental Wealth, Yiwei Lithium Energy, Kingsoft Office, Industrial Bank, Tigermed, Guizhou Moutai, Gree Electric Appliances, Zhifei Biologics, etc.
Why do "sharp spears" frequently appear in small and medium-sized fund companies? Zhao Wei of the Shanghai Securities Fund Evaluation and Research Center said that in the fund industry where the Matthew effect is intensifying, the living environment of small and medium-sized fund companies is more difficult. Seeking investors' quick recognition in a more extreme style is a special competitive strategy in a specific situation.
The marketing director of a fund company in Shanghai said that the scale of Sino Analytica's growth has increased significantly, so that many small and medium-sized fund companies have seen the hope of breaking through. "Due to the extreme product style, Cai Songsong quickly became popular, ranked among the tens of billions of fund managers, and shouldered half of the management scale of Sino Analytica's active equity fund." As of the second quarter, Cai Songsong's fund management scale reached 35.328 billion yuan, while sino-on fund's active equity fund management scale was less than 60 billion yuan. ”
The hidden worries behind the extremes of style
The extreme style will bring rapid growth in scale to small and medium-sized fund companies, will there be some problems in this? "It's one thing to have a strong stylistic profile, it's another to be able to leave a positive impression on investors. For fund companies, the core is to return to the origin of asset management capabilities. If the extreme style of competitive strategy can not effectively control investment risks, fund companies want to regain investor trust will be a difficult and long thing, which may further compress the living space of small and medium-sized fund companies. Zhao Wei said.
Zou Zhuoyu, research director of Yingmi Fund Research Institute, believes that if the source of the ultimate style is the betting layout of a single industry or track, then the growth of product scale cannot be very sustainable, and once the market style is switched, the product scale may shrink rapidly. "This product may also bring a very bad investment experience to investors, causing fund managers and even fund companies to lose the trust of investors." Of course, if the fund manager is particularly good at a certain track, and the fund product positioning is to obtain the long-term beta income of the industry and the alpha income of the fund manager's stock selection, then the style of the extreme is not a big problem. ”
In the eyes of industry insiders, the extreme product style also reflects the difficulty of survival of small and medium-sized fund companies to some extent. "It is often difficult for small and medium-sized fund companies to retain star fund managers, and their voice in banks and other channels is relatively weak." For them, it is easier to create products with the ultimate style that can be seen by the market, and the rapid growth of scale can be achieved with the help of Internet channels. "A number of small and medium-sized fund companies are facing the problem of brain drain. Taking the Clay Innovation Fund as an example, a number of fund managers have recently left. On August 3, Zhu Ran, the fund manager of Theite Innovation New Technology Stock, left his job due to personal reasons. On August 10, Laterite Innovation CSI 500 Enhancement Fund Manager Chu Xiang also left his job for personal reasons. In May this year, li jin, the former star fund manager of Baoying Fund, left his job, and from the follow-up trend, Li Jin jumped to the head fund company Invesco Great Wall Fund.
In the fierce industry competition, how should small and medium-sized fund companies break through? In Zhao Wei's view, taking differentiated services or products as a breakthrough is one of the competition models that any vulnerable group in the industry must adopt, but it should not be rushed, and consolidating its own investment management capabilities is always the most important thing.
Zou Zhuoyu said that small and medium-sized fund companies can look forward to the layout of certain characteristic product lines to seek breakthroughs, such as PASSIVE products such as FOF and REITS. "Build a brand in a certain subdivision of the product category, occupy a favorable position and gradually expand the scale of management." In addition, the company's management and incentive mechanism should be optimized, after all, talent is the core of the asset management industry. ”
Reporter Lu Haiqing Editor Wu Xiaojing