The emergence of magic comics, micro-comics, Epica and other products tells us that compared with image applications such as Instagram that focus on record sharing, this wave of picture applications is more and more focused on leaving the user's creative space, mostly creating a new scene for the protagonist in the picture (many times It is Selfie) to obtain "abnormal" effects, or tell a surreal story.
AppMagics also does this with an entertaining mindset, but the way scenes are created is different from them — through its core virtual augmented reality photography technology, it emphasizes the interaction between virtual elements and real scenes.
These virtual elements are a series of magic stickers provided in the Hatu Magic Sticker Shop, through the Image Transformation Technology of Hatu, users can transform the depth of the elements by stretching and distorting to better adapt to the scene (as shown in the right picture above) ——, for example, you can "wear" a wig, invite the "Minion" to the table, fly a "Spider Man" on the prairie, print a tattoo, etc., should be between the second and third dimensions. As far as Hatu is concerned, there is no doubt that the scene is infinite, and what Hatu has to do is to implant various life existence (physical objects) and non-existent elements for this user's life scene, change the image of a single character in the scene, or enrich the addition of new characters and new props, break the time or space order of a scene, and find more creativity through the interaction between virtual and reality.
It is precisely because the scene is infinite, Hatu may make some efforts in the scene segmentation next, such as for the parent-child group, the scene segmentation In addition to a more sound label system, users who select tags will give priority to those categories that they are more interested in. For some scenes with high viscosity, do not excrete a special app.
After the launch of the Xiaomi Store on March 21, hatu downloads have reached more than 2 million, and there will be pre-installation cooperation with Xiaomi mobile phones in the future, and some foreign mobile phone manufacturers have also finalized pre-installation plans. For now, it's not that opening Hatu is a creative good work, but soon it will launch a user hierarchy, where users will be divided into "Muggle" to "magician" levels to encourage the production of better UGC content. On the other hand, it also tends to share works with users to the WeChat circle of friends instead of Weibo. In addition, after users cast magic, in addition to sharing directly to social networks, they can also directly generate works into small games such as puzzles and Huarong Dao, which is obviously a reinforcement of their sociality. Users can also edit the pictures shared by friends twice, which is another form of interaction.
There are three main types of magic sticker sources, one is licensed by the brand, such as movie characters such as "The Adventures of the Bird" and "Spider-Man", one is provided by third-party designers, and the other is developed by the Hato team themselves. It is not difficult to see that cooperation with the brand side is a channel for Hatu to monetize, through the power of UGC brand implantation is a new way of playing content marketing, maybe in the future Hatu will be born a wave of creative Hatuda people; secondly, Hatu is also a platform to help designers monetize their ideas, sharp-eyed friends may have found a set of magic stickers called Clickfish, Clickfish is a platform for personalized product customization around photo printing (cups, T-shirts), Therefore, Hatu has the potential to become a DIY e-commerce portal, which actually helps designers complete the closed loop from production to monetization.
Personally, I think that Hatuyin can form a one-to-one correspondence with the real world by magic stickers, so the possibility of accessing the line is still very imaginative, but the product details still need to be further polished.
Hato founder Leody is a female programmer, has been a second venture, once in Charge of Research and Development at Nokia, as a senior manager of Microsoft Greater China, responsible for the strategic planning of Windows Phone in the Asia-Pacific region during the US department, and worked in software research and development and mobile communications for more than ten years before joining Microsoft.
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