Last Friday, a customer went to the Alibaba Petition Center, and consulted with Lao Bai about the specific petitioning location and process before going, because its violation was special: the store could not sign up for many activities of the Ali Department, so Lao Bai has also been concerned about his petitioning trip.
In the afternoon, the customer gave Lao Bai feedback: this time to petition without support, Xiao Er said that the feedback given to him by the responsible party of the activity is the comprehensive reason prompted by the system, which aspect is accurate, Xiao Er said that he is not clear.
Let's take a look at this specific violation:
The reason why the customer cannot sign up for the promotion is actually only one of them, and the reason for the non-registration of the reason is related to the problem of searching the following, and found that there are several:
1. Tips: Comprehensive factors such as gameplay fit, brand awareness, consumer preference, preferential discounts, and store operations are not satisfied
2. Tip: The goods must be within the scope of the categories that can be declared in this activity.
3. Tip: Sorry, your main category or threshold does not meet the requirements?
4. Tip: The main operating rate is not up to standard?
5. Tip: No advantage to your store/product? Insufficient comprehensive competitiveness?
Dear, Taobao promotion activities competition is fierce, in order to better recommend high-quality merchants and goods to consumers, to create the ultimate shopping experience, we will still be selected through the store real-time verification of marketing activity qualifications, at present your store has not met the event registration requirements, will be based on your store's credibility, product quality, buyer rating, popularity, collection, sales, past activity effects and other factors comprehensive evaluation of the selection of the best choice, while buyer complaints, rights protection data, the store's real operator's past business behavior will also be used as a reference, We're sorry that you were not shortlisted for the audition. It is recommended that you choose other activities to participate
6. Tip: The currently registered product does not meet the requirements of the marketing campaign due to the category?
7. Tip: The number of micro-taos that you have actively released in the last 30 days is not satisfied?
The customer's store comprehensive voucher is about 4.9, so they will consider petitioning to see if it is a misjudgment, go to the Alibaba petition center, and find that many merchants are troubled by this problem.
One of them had nearly two or three million goods, but was suddenly told that the store could not register for the event, and was so anxious that he had to make trouble and call the police.
But in fact, after the visit, I did not ask the reason why I could not sign up for the event, but I said a general direction, and even the specific direction of where to correct was not provided (Lao Bai felt that since the punishment was down, as a platform party, it was always necessary to give a reasonable explanation to the merchants, especially some merchants would fly from Guangzhou/Beijing and other places far away, and they could not send it off in a word).
Before the advent of Double Eleven, all kinds of situations did come and go, not only from intellectual property rights to sell fake complaints, but also from many platforms of investigation, the above can not sign up for the event is just one of the small episodes, there are more problems waiting for e-commerce sellers.
When the customer left Alibaba's petition department, he sent a circle of friends:
E-commerce people, e-commerce soul, e-commerce people in 2021 are not easy ah, but the vicissitudes of the sea, fang show the true color of heroes, come on!