A hospital in Hangzhou issued a false advertisement for the diagnosis and treatment of strene diseases and was severely punished! Q&A induction in search engines

2021-11-01 16:07:18

The official website of the State Administration for Market Regulation reported on November 1 that the bureau announced the typical cases of the "Iron Fist" action in the field of people's livelihood in 2021 (the sixth batch), including 10 cases of Wenzhou Xishan Liquor Co., Ltd.'s unlicensed production of liquor and false liquor labels, and Hangzhou Huashi Hospital Co., Ltd.'s publication of false and illegal advertisements.

Hangzhou Huashi Hospital Co., Ltd. published false and illegal advertisements disclosed that on August 3, the Hangzhou Shangcheng District Market Supervision Bureau imposed an administrative penalty of 849,000 yuan on Hangzhou Huashi Hospital Co., Ltd. for publishing false and illegal advertisements in its business activities.

On March 25 this year, the Hangzhou Shangcheng District Market Supervision Bureau received a report from the public that Hangzhou Huashi Hospital Co., Ltd. was suspected of false advertising on the Internet. Law enforcement officers conducted on-site inspections of the hospital at the first time, collected evidence from its advertisements published on the Internet, and filed a case for investigation.

After investigation, in order to attract customers and increase customer flow, the parties have successively published on the "99 Hospital Library" website containing "Hangzhou Huashi Hospital First-class Hospital Public; Alias: Hangzhou Huashi Reproductive Infection Specialist Hospital; Nature: Public / General Hospital" "Hangzhou Huashi Hospital Hospital Introduction: Hangzhou Huashi Reproductive Infection Specialist Hospital is located in No. 37, West Lake Avenue, Shangcheng District, Hangzhou, Zhejiang Province, founded in 2017, the hospital belongs to the specialized hospital, there is 1 department, and the featured department is zhejiang Provincial STD Prevention and Monitoring Center" and other content of the advertisement. The person concerned is a private hospital, not a reproductive infection specialist hospital and a Zhejiang St. Venereal Disease Prevention and Control And Monitoring Center.

At the same time, the parties concerned posted on the "Baidu" platform that contained "Hangzhou Huashi Hospital is formal, answering disease questions online... Online doctor reminder, online 1 to 1 consultation" and other content of the advertisement, click on the advertising link, enter the chat consultation software page, easy for the diagnosis and treatment needs of those who need to carry out the next step of consultation.

Through the above means, the parties concerned show the public the content of their activities to provide diagnosis and treatment of venereal diseases and other diseases. The medical advertisements published by the parties on the "99 Hospital Library" website and the "Baidu" platform are inconsistent with the "finished samples" of the advertisements in the "Medical Advertisement Review Certificate" obtained by the parties. The parties' conduct violated Article 17 of the Measures for the Administration of Medical Advertising and Articles 46 and 28 of the Advertising Law, and the Hangzhou Shangcheng District Market Supervision Bureau imposed administrative penalties on the parties in accordance with law.

The State Administration of Market Regulation said that the medical industry is related to the safety of people's lives, and medical advertisements need to be approved by the health department before they are released. In order to generate revenue, the parties concerned have not been approved before publishing advertisements, and openly publish false and illegal advertisements on the Internet to deceive and mislead consumers, and at the same time use the trust of patients to continue to infringe on the legitimate rights and interests of consumers during one-on-one consultations, breaking through the bottom line of professional ethics, and should be severely punished.

Written by: Nandu reporter Ji Shi

A hospital in Hangzhou issued a false advertisement for the diagnosis and treatment of strene diseases and was severely punished! Q&A induction in search engines

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